May 2025 – Jul 2025 · 2 mos

• Guide and support for brand positioning and Identity makeover, content and customer experience.

Jan 2025 – May 2025 · 4 mos · On-site

• 1. Contributed to build 'Paytm Travel' through Top-of-Funnel, Mid-of-Funnel marketing and strategic initiatives.
• 2. Collaborated with Brand Marketing, Performance marketing, Product management, Business Development and Marketing Operations teams to strategise and execute digital, BTL, social and CLM campaigns to grow awareness, consideration and conversion for the brand.

Feb 2024 – Dec 2024 · 10 mos

• 1. Content and Digital Strategy for Conversion Rate Optimisation.
• 2. Digital and Social campaigns to widen the Brand Funnel for Business Growth.
• 3. New User Acquisition through Performance Marketing, SEO and Brand Partnerships.
• 4. Social Media Marketing across all channels.

Jun 2022 – Jan 2024 · 1 yr 7 mos

• 1. Ideated and developed the theme, construct and plan of Integrated Marketing Communications (IMC) Campaigns for the firm's biggest campaign - Diwali festive seasons in 2022 and 2023.
• 2. Managed the social media campaign through own and influencer led content garnering over 17Mn. reach and 0.8Mn. engagement with a small budget.
• 3. Designed and implemented two contests for customers and potential customers bringing in 6000+ entries and record business growth.
• 4. Strategised and executed the GTM for Open Market Personal Loans in terms of creative strategy, media plans and social media campaigns.
• 5. Managed a campaign for MSME loans across 4 states to get brand penetration and increased sales worth 6.7 mn. rupees.
• 6. Developed the GTM strategy for Online Personal loans. Developed the Positioning, Digital Media Planning, Strategic Partnerships, Performance Marketing Campaigns.
• 7. Handled the Social media, ORM for hero campaigns of multiple products achieving bigger than targeted milestones in terms of reach, share of voice(SoV), CTRs in modest budgets and won awards for notable creative executions and impact created.

Mar 2022 – Mar 2022 · 0 mo

Feb 2022 – May 2022 · 3 mos

• Worked here from the last days of my MBA till I got the joining date for campus offer to learn, contribute and hone my skill set.

Feb 2022 – Mar 2022 · 1 mo

Sep 2021 – Nov 2021 · 2 mos

Jul 2021 – Sep 2021 · 2 mos

• 1. Formulated marketing campaigns for brands like upGrad, Pine Labs, Bharat Matrimony and boAt.
• 2. Strategised Digital campaigns based on primary and second research for Juicy chemistry, Jaquar, Celebrity School, Dhani Pharmacy and Dr. Vaidya's.

Apr 2021 – Jun 2021 · 2 mos

Mar 2021 – Apr 2021 · 1 mo

Dec 2020 – Feb 2021 · 2 mos

Apr 2020 – May 2020 · 1 mo

Aug 2018 – Oct 2019 · 1 yr 2 mos · Hyderabad, Telangana, India

• 1. Served as a production/release support resource for four releases and cut-over activities
• working with the client team
• 2. Resolved a major show-stopping defect related to key mapping program that involved rigorous
• consultation with the client and development teams
• 3. Resolved total 82 defects over 4 releases of the project

May 2017 – May 2018 · 1 yr · vellore institute of technology

• Worked to organize events , workshops and recruitment drives for the Students' chapter

Apr 2017 – Apr 2018 · 1 yr

• Worked to produce over 10 songs for the radio channel and produced multiple radio shows .

Aug 2016 – Apr 2018 · 1 yr 8 mos

• Wrote over 10 songs for the radio channel

May 2016 – Jun 2016 · 1 mo · Barh , Patna District

Aug 2015 – Nov 2015 · 3 mos · Vellore Area, India