Jan 2026 – Mar 2026 · 2 mos · Brooklyn, New York, United States · Remote

• I help marketing leaders move from fighting for buy-in to being their CEO's go-to growth advisor.
• I’ve been a VP of Marketing trying to sell a smart strategy. I’ve also been a CEO deciding whether backing it was worth the risk. Seeing both sides taught me this. Getting a yes from leadership has little to do with your marketing strategy and everything to do with how decisions get made.
• I work with CMOs, VPs, and Directors who want to move from execution to influence. That means understanding CEO priorities, reframing strategy in executive language, and handling pushback without losing the room.
• My flagship Maven course teaches exactly that.
• → https://bit.ly/ceo-proof

Sep 2025 – Present · 6 mos

• “B2B Content Marketing Strategy” shows marketing leaders how to turn their company’s unique strengths – people, personality, ideas, experience, and skills – into revenue growth.
• Instead of cookie-cutter playbooks, I show how a human-centric strategy, powered by simple media tools and AI, builds stronger customer connections and drives long-term growth.
• Drawing on my experience as both a marketer and a CEO, I give you a framework for securing executive buy-in, reporting marketing ROI, and making budget requests that earn C-Suite support.
• You’ll learn to move beyond SEO checklists, funnels, and personas to create competitor-proof strategies built on living audience profiles and grassroots brand awareness.
• My book shows you how to build communities, design content plans that match your goals, and measure what matters. The book includes case studies from startups and global brands like Cisco, Navattic, and expert tips from top marketing leaders like Brooke Sellas, Ashley Faus, Fajr Muhammad, Ann Handley, Talia Wolf, Amanda Natividad, Justine Jordan, Rachel Downey, Robyn Showers and many more.
• Buy my book and get proven strategies you can put into practice right now. Link in bio.

Jul 2025 – Present · 8 mos

• Members-only community of founders, investors, and the investor-curious working to reshape capital access through relationship-first engagement. Fosters strategic connections and peer learning to support better business decisions.

Jul 2025 – Sep 2025 · 2 mos · New York, New York, United States · Remote

Feb 2023 – Sep 2024 · 1 yr 7 mos · United States · Remote

• A podcast for marketing leaders and business executives. We use our combined 20+ years of experience to explore the challenges and opportunities behind industry hype to bring listeners fresh perspective, strategy & insights. Our goal: Increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. From business and marketing strategy to hiring and talent, weekly episodes inspire and reinvigorate hundreds of leaders who tune in & engage every week.

Oct 2022 – Present · 3 yrs 5 mos · Remote · Hybrid

• I help companies increase revenue and profitability in 3 months and set leadership teams up to maintain with custom business operations framework and team management and enablement structure.
• During this 3-month engagement, I will be hands-on working with the CEO/C-Suite, finance team, management and the rest of the team to implement necessary changes while upskilling the team at all levels.
• I’m not a talking head. I’ve executed at every level from IC to manager to VP and CEO and use my hands-on experience to identify opportunities for your company and set up a foundation that you can easily maintain and build on.
• Cisco, Google, Wistia, Saasworks, Help Scout, Animalz

Jun 2020 – Sep 2022 · 2 yrs 3 mos

• Highlights
• Achieved +3x revenue growth in 2 years at 19% profit margin
• Built C-suite team
• Grew team from 18 to 130 people
• Diversified product line
• Attracted biggest names in tech including Google, Amazon, Slack, Spotify, Facebook & more

Mar 2018 – Jun 2020 · 2 yrs 3 mos

• Grew revenue: 33% 2018 • 57% 2019
• Grew team from 18-50, evolved org structure & roles to improve content marketing function
• Advised on customer content strategy including Google, GoDaddy, Wistia
• Updated Animalz brand across messaging, look/feel, and product positioning

Jan 2018 – Mar 2018 · 2 mos · New York City Metropolitan Area

May 2016 – Jan 2018 · 1 yr 8 mos · Boston, Massachusetts

• Developed strategy to grow traffic and customer acquisition. Managed a team of content marketers and collaborated with design and development teams on campaigns, website, and brand initiatives. Accomplishments included:
• Grew website traffic from ~300k to 430k monthly unique visitors
• Created goals-driven content strategy focused on traffic and subscriber acquisition.
• Managed content partnerships and led strategic partnerships with Support Driven, the largest community for customer support pros.
• Managed brand awareness including PR, conferences, and community management
• Launched customer service education platform, HelpU (https://www.helpscout.net/helpu/), to increase customer acquisition and grow brand awareness.

Mar 2015 – Mar 2016 · 1 yr · Waltham, MA

• Lead community engagement strategy through ongoing research, relationship building, testing and analysis to discover what small businesses need and how to incorporate that into our marketing strategy and product.

Jan 2015 – Jun 2017 · 2 yrs 5 mos · Boston, MA

• Boston Content is the largest community group and career development resource for content marketers in Boston, founded in 2011 by Jay Acunzo and Arestia Rosenberg.
• As Executive Director:
• Led 6-person executive committee in charge of events, membership, and sponsorship
• Oversaw development of first volunteer program
• Grew membership 100%
• Launched "Content Marketer to Watch" award
• Created Boston Content’s blog posting 2x/week
• Developed marketing “Jobs” page and weekly jobs email to our 1,200+ members
• Doubled event programming, attendance and sponsorship program

Mar 2014 – Mar 2015 · 1 yr · Boston, Ma

Sep 2013 – Mar 2014 · 6 mos

• Increased engagement among Springpad's 5M users through unique content marketing campaigns, including a live Google Hangouts series focusing on creative ways to use our app for organization and project management. Developed strategic partnerships with influential bloggers and brands to drive brand awareness and user acquisition.

Dec 2012 – Sep 2013 · 9 mos

• Managed community of over 5 million users, providing technical support and content for all support/help pages as well as in-app to improve user comprehension of the Springpad's robust features on all platforms.
• Streamlined customer support using new CRM tools. Curated engaged community of users to help evangelize and promote Springpad. Executed large and small scale beta testing and user feedback sessions of new features.

Feb 2013 – Jan 2017 · 3 yrs 11 mos · Boston, MA

• The Master Slam is a story slam-style debate that turns the traditional panel discussion into an exciting evening of live performance. Held four times a year and covering a variety of topics from Startups, Tech, Marketing/Advertising, Education and more, the Master Slam is the new way for anyone passionate about their industry to flex their intellectual muscles in a fun, creative environment. http://www.themasterslam.com/

May 2010 – Sep 2011 · 1 yr 4 mos

• Managed team of 8-10 volunteer and student midwives, developed worldwide fundraising initiative, managed social media, website and email marketing.

Oct 2009 – Apr 2010 · 6 mos · Charlestown, MA

• Developed original content for company blog, Twitter and Facebook to drive company and brand awareness. Maintained current user base by providing technical support and managed partnerships with bloggers.

Mar 2008 – Sep 2009 · 1 yr 6 mos · Cambridge, MA

• Managed project budgets to analyze profitability and employee utilization. Reported to the Chief Operations Officer. Created monthly forecasting reports, established agenda and ran weekly staff meetings on project budgets. Update monthly billing information and worked with managers to determine project performance relative to budget.

Jan 2007 – Mar 2008 · 1 yr 2 mos · Cambridge, MA

• Assisted Controller with accounts payable and vendor management.

Jan 2005 – Jan 2006 · 1 yr · Boston, MA

• Styled and produced fashion shows for television and at popular venues around Boston using local designers and boutiques. Designed show concept, sourced models, clothing/accessories and coordinated show. Locations included WCVB Channel 5, Newbury Street at the School of Fashion Design, Intercontinental, Sports Club LA and various clubs.