Ayush Sharma

Digital Marketing Specialist

Delhi, India7 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in performance marketing with proven user acquisition strategies.
Managed multi-million dollar marketing budgets with significant ROI.
Award-winning campaigns for BFSI and Ed-Tech sectors.

Stackforce AI infers this person is a performance marketing expert in the BFSI and Ed-Tech industries.

Contact

Skills

Core Skills

Performance MarketingClient Relationship ManagementData AnalyticsGoogle Ads ManagementClient ManagementDigital MarketingClient EngagementMarket ResearchLead Generation

Other Skills

Account ManagementAdobe AnalyticsAdvertising CampaignsAnalytical SkillsAudience TargetingAutoCAD MechanicalAutomotive IndustryBid ProcessesBudget AnalysisBudget ManagementBusiness DevelopmentBusiness InsightsBusiness ManagementBusiness ReviewsBusiness Solution

About

Have A Strong Foothold in Marketing Strategy With A Demonstrated History of Helping Brands Scale User Acquisition & User Retention Through Performance Marketing. Responsible for Handling Multi-Million Dollar Marketing Budgets & Sales Targets Across BFSI, EduTech, and ECommerce verticals. Skilled in Web Analytics, Google Analytics & 3rd Party App Analytics platforms (Appsflyer & Firebase) & Google Adwords. Experienced in Data visualization tools (Data Studio, Tableau). Experienced in Pmax, Search, Display (App Dynamic Remarketing included), Discovery, App (UAC & UACe), Shopping (PLA).

Experience

Dentsu india

Digital Marketing Manager

Jan 2023 – Present · 3 yrs 2 mos · Pune, Maharashtra, India · On-site

Focused on Creating, Assessing and Planning Business Development plans to create Client growth
Leading a Google Digital Strategy & Performance Marketing Team of 15+ Account Managers & Associates.
Responsible for Revenue Management of 14 Cr. Monthly Spends for SEM team and Exhibiting 20% QoQ Revenue Growth With ROI Increment.
Managing Client relationships with the agency by planning growth hack business initiatives and providing detailed performance and return on investment reporting and analysis.
Ensuring the team member's growth by effective capacity planning, organizing, and conducting team training sessions along with timely skill evaluation.
Created Forecasting and Predictive Models to Improve user retention while assessing user Behavior to Improve traffic quality.
Managed BFSI Sector Clientele while overseeing the Entire Process Flow Including. Team Management, Delegation & general Campaign Management, Assessment and Reporting.

Google Digital StrategyPerformance MarketingRevenue ManagementClient Relationship ManagementForecasting and Predictive Models

Merkle sokrati

3 roles

Senior Business Analyst

Promoted

Nov 2021 – Dec 2022 · 1 yr 1 mo · Pune, Maharashtra, India

Managed Google Ads Portfolios and Planning.
Bagged the Best (SEM campaign) Award for the year for a BFSI clients.
Managed Ad spends of $2.6 Lakh/month on avg during the OND period For India & Myanmar For BFSI & OTT Clients
Played a pivotal role in data analytics and strategic decision making for India’s leading BFSI, ED-Tech & OTT Clients to meet their key business metrics and budget requirements.
Used Adobe Analytics for extensive product-level assessments of media campaigns to gain incremental value through advertising campaigns' targeting options by creating user purchase trend flows and audiences, aiding in performance and targeting relevance improvement.
Created extensive learning and growth plans for team members and mentored 2-3 subordinates as well.
Created multiple business development and strategic plans for potential clients, showcasing growth in scale and KPI fulfillment both.
Created SOPs for analytics operations and strategies for utilization in app-based environments, especially in the BFSI and OTT sectors.
Clients Handled- IDFC FIRST Bank. Toppr , VIU, OHSOGO, Zayn & Myza, Lafz.

Google Ads ManagementData AnalyticsAdobe AnalyticsStrategic Decision MakingSOP Creation

Business Analyst

Promoted

May 2021 – Nov 2021 · 6 mos · Pune, Maharashtra, India

Helped a Client Responsible for Providing Humanitarian and Developmental Aid to children worldwide raise $5 Million in Donations by running a performance marketing campaign on google during the times of COVID-19.
Responsible for day-to-day digital ad-operations of client accounts, requiring interaction with both internal and external stakeholders.
Understanding client goals, creating and executing strategies to exceed these goals.
Preparation and analysis of performance reports & review with clients.
Providing strategic insights on the landing page, ad creative, etc.
Clients Handles – UNICEF, Toppr, Testbook, ICICI Bank.

Digital Ad OperationsPerformance ReportingClient Strategy DevelopmentDigital MarketingClient Management

Associate Business Analyst

Nov 2020 – Apr 2021 · 5 mos · Pune, Maharashtra, India

Handled Bulk Executions For ED-Tech Clients.
Verticals explored include Ed-Tech , OTT to name a few.
Involved in extensive market research to aid efficient scaling of businesses.
Worked on clients in the APAC regions.
Aided the digital performance of an Ed-Tech giant by reducing CPLs by 35% and
improving the lead-to-sale ratio by 23% with efficient audience targeting.
Gained Expertise in the Video, App, Search Discovery, and display domains of Google.
Clients Handled - Toppr, TestBook, Vedantu, VIU.

Market ResearchAudience TargetingDigital Performance ManagementDigital Marketing

Internin

Campus Ambassador

Aug 2020 – Aug 2020 · 0 mo

Key Roles and Responsibilities:
1) Handling social media handling Marketing Campaigns.
2) Planning and executing a social media campaign for promotion.
3) Promoting InternIn services in campus.
4) Innovative ideas each time while we promote our marketing campaigns.

Kalinga racers

2 roles

Technical Head

Apr 2020 – Nov 2020 · 7 mos

Transmission System

Aug 2018 – Apr 2021 · 2 yrs 8 mos

Tata steel

Internship Trainee

May 2019 – Jun 2019 · 1 mo · Jamshedpur Area, India

Being at this position I was responsible for the Study of Hydraulic system in Slab Caster (Tube Changing Device) and Performance of Tube changing Device (TCD) and Responsible for Daily Checkup of Machines. I also Gained Insight about the working of how operations take place in Steel Manufacturing Plant in and out and how Raw materials are transformed into steel and how the operations and planning take place.