Kalpisha K.

Head of Growth

Bengaluru, Karnataka, India8 yrs 6 mos experience

Key Highlights

Scaled Chqbook App from 10,000 to 2 million users.
Led successful brand campaigns at Zolve and Chqbook.
Expert in Growth Marketing and User Engagement strategies.

Stackforce AI infers this person is a Growth Marketing expert in Fintech and MarTech industries.

Contact

Skills

Core Skills

Growth MarketingBrandingProduct Marketing

Other Skills

Adobe AnalyticsAdobe Experience ManagerAdobe IllustratorAdobe PhotoshopAdobe Premiere ProAdobe XDAfter EffectsAppsFlyerBrand ActivationBrand CommunicationBrand PerformanceCampaign ManagementCommunicationContent MarketingCustomer Retention

About

Results-driven marketing professional with a proven track record of spearheading successful D2C user growth, engagement, and brand campaigns. I have consistently exceeded challenging targets while optimising costs.My creativity and proficiency in MarTech empowers me to deliver innovative and effective strategies that drive sustainable business growth. In the past, I was leading Marketing and User Experience at Chqbook, focusing on Growth Marketing, Campaign Management, User Engagement, Design Thinking and User Experience Management. I also worked as the Head of Marketing at Zolve which is a cross-border neobank headquartered in the US.Currently serving as the Head of Growth at Dieture, which is a premium healthy meals company based in Qatar.

Experience

Dieture

Head of Growth

Sep 2025 – Present · 6 mos

Career break

Health and well-being

May 2025 – Aug 2025 · 3 mos · Bengaluru, Karnataka

Sometimes, stepping away from your career teaches you more than staying in it.
After heading marketing at Zolve for a year, I took an intentional break from May to August 2025. I paused to reset, explore, and just breathe.
I was fortunate that I could decide to take this time off, without any pressure. I built better habits, learned balance, and lost 12 kgs along the way by finally making mindful eating a lifestyle, not a phase. And, I adopted a bichon frisé puppy 🐶 who’s been my daily lesson in patience and discipline.
Growth doesn’t always come from doing more, sometimes, it comes from slowing down.

Zolve

Head of Marketing

Apr 2024 – Apr 2025 · 1 yr · Bengaluru · On-site

Led brand & performance marketing campaigns; acquired XX transacting customers.
Ran cross-channel offline and online campaigns to boost reach & conversions.
Optimized martech & CRM; leading to higher funnel conversions.
Built referral programs; leading to increased conversion rates.
Drove brand activation; increased top-funnel.
Managed & mentored a 10-member marketing team.
Collaborated with Product & Engineering to enhance user experience and product adoption.

BrandingGrowth MarketingPerformance MarketingBrand PerformanceMarketing AnalyticsMartech / Marktech+3

Chqbook

3 roles

Lead - Growth & Marketing

Promoted

Apr 2023 – Mar 2024 · 11 mos

Scaled Chqbook App from 10,000 to 2 Million+ users;
Opened 60,000+ current accounts via digital campaigns.
Led annual GTV to ₹1,000Cr+; acquired 300,000 users for Chqbook Khata.
Improved retention: Week 0/2/4 at 99%/70%/60%, with gamified rewards.
Set up in-house studio; saved ₹2Cr+ in costs.
Ran multi-channel post-acquisition engagement - push, WhatsApp, email, SMS, IVR, in-app nudges.
Developed WhatsApp bot, handled multi-channel campaigns, & elevated customer lifetime value.
Launched Chqbook Disco, produced cost-effective brand content & films.
Transitioned UI/UX management in-house; designed journeys for Chqbook products.

BrandingGrowth MarketingPerformance MarketingMarketing AnalyticsMartech / MarktechBrand Communication+2

Senior Manager - Marketing

Promoted

Oct 2021 – Mar 2023 · 1 yr 5 mos

Manager - Marketing

Dec 2019 – Oct 2021 · 1 yr 10 mos

Exide life insurance

Deputy Manager Marketing

May 2018 – Dec 2019 · 1 yr 7 mos · Bangalore

Managed online campaigns (Google AdWords, Adobe Advertising); built brand & generated online leads for term insurance.
Managed the online distribution of the Zero Cost Insurance campaign featuring MS Dhoni.
Drove 10M+ video views, 50,000+ leads across platforms.
Led cross-sell SMS/email campaigns for low-cost lead generation.
Conducted Money Habits survey - 10,000+ participants, 100+ publications, featured in Economic Times.