Vaishali Jain

Head of Growth

Delhi, India5 yrs 8 mos experience

Most Likely To Switch

Key Highlights

Proven track record in growth marketing and strategy.
Expert in driving user engagement and revenue growth.
Strong leadership in managing cross-functional teams.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in EdTech and E-commerce.

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Skills

Core Skills

Growth MarketingProduct MarketingMarket ResearchGrowth StrategyMarketing ManagementDigital MarketingUser EngagementBusiness Strategy

Other Skills

Analytical SkillsBrand DevelopmentBrand ManagementBrandingCategory ManagementCommunicationContent MarketingCustomer EngagementCustomer MarketingCustomer Relationship Management (CRM)Email MarketingEvent ManagementGephiGoogle AnalyticsLeadership

About

I work in the growth field. Growing business was always my area of interest. I'm always interested in learning more about other businesses and their backstories. I'd like to learn more about diverse aspects of management, such as growth, brand marketing, product development, business strategy, and consulting. Making growth strategy for my category, leading teams for category events as well as Automation projects, conceptualizing marketing & brand campaigns, user engagement journeys, revenue reports, and Category P&L statements are all part of my experience. I also conduct extensive market research in understanding user behavior & competitor analysis. In my post-graduation, I have developed good command in Tableau, Power BI, Microsoft excel, strong business communication & presentation skills, organizational and leadership skills. B2B marketing, B2C marketing, product marketing, product management, and business analytics are some of my professional interests.

Experience

Socks world

Marketing & Growth Head

Jul 2024 – Present · 1 yr 8 mos · Delhi, India · On-site

Spearheaded operations and marketing, and increasing profit margins to 12%. Launched Meesho storefront from scratch; managed catalogs, pricing, and ad campaigns—scaled to 300+ orders/month within a month. Drove ₹60L+ revenue through YT influencer marketing & IndiaMART leads
Working on Instagram & YouTube to boost visibility and lead generation

Growth MarketingCustomer Relationship Management (CRM)Online MarketingProduct MarketingAnalytical SkillsCommunication+21

Paytm

Executive Manager - Growth Management

Jun 2023 – May 2024 · 11 mos · Noida, Uttar Pradesh, India · Remote

Growth marketing of Insurance and Electricity category by boosting traffic, enhancing user engagement, and driving operational efficiency.

Growth Marketing

Testbook

3 roles

Senior Category Manager

Apr 2022 – Feb 2023 · 10 mos

Created Go-to-market strategy for SSC, Bank & CUET exam categories - market research, customer research insights, competitive benchmarking, pricing analysis, budgeting & branding

Market ResearchProduct Marketing

Category Manager

Promoted

Jul 2021 – Mar 2022 · 8 mos

Recognition: Emerging Leader (Q2, FY 20-21), Star Performer (Q3, FY 20-21)
1. Leading Top-Funnel growth & marketing strategy for Select vertical of Testbook contributing an increase in user landings by around 40%
2. Mentoring 2 verticals simultaneously with a team size of 6 & 3 respectively- Communication automation (retention) and category events (acquisition) for the company
3. Achieved more than 25% of overall Testbook Select revenue by defining growth strategy for Banking category
4. Directed the team of Category Events - Executed 60+ Category Events over 12 Months and acquired over 10K+ new users
5. Optimized online revenue contribution from 20% to 35% per month by enhancing online purchase product features (Online Coupon and Second Purchase feature)
6. Took branding initiatives as well as strategized positioning for Testbook Select via newspaper ads, 20+ Influencer marketing videos & external platform
7. Incremented revenue of Scholarship tests by 10% within 6 months by revamping the process from Product to Marketing end
8. Increased the lead count of masterclass product by 320% which in turn resulted in 100% revenue increase in a span of 4 months
9. Headed BBM campaign – A national women’s scholarship event as a part of CSR activity. (Participants count - 7500)
10. Saved nearly 35% category cost by optimizing course launches & developing a 1-year business plan for Banking category

Growth StrategyMarketing Management

Digital Marketing Manager

Apr 2020 – Jun 2021 · 1 yr 2 mos

1. Gained attributed revenue of 10 crores from ideating and creating user engagement journey for our product named "Pass" along with many other journeys
2. Increased email open and click rate by 50% by experimenting with email marketing. Trained around 10 employees on Webengage tool for communication automation

Digital MarketingUser Engagement

Itc hotels

Brand Marketing Intern

Apr 2019 – May 2019 · 1 mo · Gurugram, Haryana, India

1. Prepared competitor analysis report of holiday packages in the hospitality industry to identify gaps in the offerings and thereby came up with an idea of a "Business Package"
2. Found key issues to increase the attractiveness of ITC's loyalty programs and suggested changes to better engage the customers
3. Devised business growth strategy to increase customer satisfaction through 'Experiences' & a new package named “Sleep-cation” to enhance customer delight

Market ResearchBusiness Strategy