Scott King — VP of Marketing
I'm a technology marketer with {N} years of experience translating complex solutions into compelling, simple stories that fuel customer acquisition and business growth. At Krista Software, we build and evangelize AI-led automation that orchestrates business processes across people, apps, and AI using everyday language. Most people don't believe it when they see it. My focus: - Humanizing AI: Making Krista accessible and empowering for businesses of all sizes, fostering understanding and adoption of automation and AI technologies. - Data-driven storytelling: I craft narratives via our podcasts and articles to educate our target audiences, capture demand, and advance sales cycles. - Building high-performing systems: Cultivating a culture of data-driven decision-making, continuous improvement, and collaborative excellence to improve sales outcomes. My Impact at Krista: - Contributed $150,000 of revenue via organic search results on a single article. - Improved website domain authority after launching krista.ai by 23 points in less than 6 weeks. - Coordinated a nationwide AI survey that resulted in top-tier media placements, including Fortune, Forbes, Yahoo Finance, and Digital Information World. - Launched "The Union" podcast, educating audiences on the intersection of people, technology, and AI, resulting in 10,000 downloads and views in the first 9 months. Beyond Krista: - Product Marketing: Built growth systems and crafted compelling stories for enterprise software companies like ZIMPERIUM, CA Technologies, and ITKO. - Podcast Host: Produced and hosted The Scott King Show, featuring interviews with marketing leaders on strategy and execution. - Industry Advocate: Passionate about AI's potential for good, driving awareness through speaking engagements and thought leadership articles. I'm driven by seeing businesses flourish through the power of automation and storytelling. Let's chat! Connect with me here or email me at scott @ thescottking.com
Stackforce AI infers this person is a SaaS marketing expert with a strong focus on AI technologies.
Location: Dallas, Texas, United States
Experience: 25 yrs 2 mos
Skills
- Marketing Strategy
- Product Marketing
- Demand Generation
- Business Development
- Content Marketing
- Podcasting
- Storytelling
Career Highlights
- Generated $150,000 revenue from a single article.
- Launched a successful podcast with 10,000 downloads.
- Improved website authority by 23 points in 6 weeks.
Work Experience
Krista Software
Producer and Host of "The Union" podcast (3 yrs 2 mos)
VP of Marketing (5 yrs 4 mos)
GrowthX Academy
Mentor at GrowthX Academy (1 yr 11 mos)
4 Kings Digital
Chief Marketing Officer (5 yrs)
The Scott King Show
Chief Marketing Officer (3 yrs)
ZIMPERIUM
Director of Marketing (6 yrs)
CA Technologies
Solution Specialist - DevOps (5 mos)
Principal Business Development and Marketing (1 yr 7 mos)
ITKO, a CA Technologies company
Principal Business Development and Marketing (5 yrs 8 mos)
Tele-SalesForce, Inc
Director of Sales and Business Development (2 yrs)
MindFlow Technologies
Director of Business Development (1 yr 9 mos)
BEA Systems
Account Mgr. (1 yr 7 mos)
i2 Technologies
Business Development Account Mgr. (1 yr 6 mos)
Education
at Texas Tech University