S

Scott King

VP of Marketing

Dallas, Texas, United States25 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Generated $150,000 revenue from a single article.
  • Launched a successful podcast with 10,000 downloads.
  • Improved website authority by 23 points in 6 weeks.
Stackforce AI infers this person is a SaaS marketing expert with a strong focus on AI technologies.

Contact

Skills

Core Skills

Marketing StrategyProduct MarketingDemand GenerationBusiness DevelopmentContent MarketingPodcastingStorytelling

Other Skills

Program ManagementSalesSEOWeb AnalyticsPublic RelationsMedia OutreachStrategyEmail MarketingMarketingNew Business DevelopmentSaaSSales OperationsSocial MediaStart-upsSolution Selling

About

I'm a technology marketer with {N} years of experience translating complex solutions into compelling, simple stories that fuel customer acquisition and business growth. At Krista Software, we build and evangelize AI-led automation that orchestrates business processes across people, apps, and AI using everyday language. Most people don't believe it when they see it. My focus: - Humanizing AI: Making Krista accessible and empowering for businesses of all sizes, fostering understanding and adoption of automation and AI technologies. - Data-driven storytelling: I craft narratives via our podcasts and articles to educate our target audiences, capture demand, and advance sales cycles. - Building high-performing systems: Cultivating a culture of data-driven decision-making, continuous improvement, and collaborative excellence to improve sales outcomes. My Impact at Krista: - Contributed $150,000 of revenue via organic search results on a single article. - Improved website domain authority after launching krista.ai by 23 points in less than 6 weeks. - Coordinated a nationwide AI survey that resulted in top-tier media placements, including Fortune, Forbes, Yahoo Finance, and Digital Information World. - Launched "The Union" podcast, educating audiences on the intersection of people, technology, and AI, resulting in 10,000 downloads and views in the first 9 months. Beyond Krista: - Product Marketing: Built growth systems and crafted compelling stories for enterprise software companies like ZIMPERIUM, CA Technologies, and ITKO. - Podcast Host: Produced and hosted The Scott King Show, featuring interviews with marketing leaders on strategy and execution. - Industry Advocate: Passionate about AI's potential for good, driving awareness through speaking engagements and thought leadership articles. I'm driven by seeing businesses flourish through the power of automation and storytelling. Let's chat! Connect with me here or email me at scott @ thescottking.com

Experience

Krista software

2 roles

Producer and Host of "The Union" podcast

Jan 2023Present · 3 yrs 2 mos

PodcastingStorytellingStrategyProgram Management

VP of Marketing

Nov 2020Present · 5 yrs 4 mos

  • Krista is an easy-to-use AI-led agentic platform used to orchestrate business processes across your people, apps, and AI.
Marketing StrategyProduct MarketingProgram ManagementStorytellingBusiness DevelopmentSales+1

Growthx academy

Mentor at GrowthX Academy

Jan 2017Dec 2018 · 1 yr 11 mos · San Francisco Bay Area

  • I mentored future growth marketers as they progressed through the GrowthX Academy curriculum.

4 kings digital

Chief Marketing Officer

Jan 2016Jan 2021 · 5 yrs · Dallas, Texas, United States

  • I help enterprise software companies set up growth systems and create compelling stories to capture demand, advance sales, and develop lifetime customers.

The scott king show

Chief Marketing Officer

Jan 2016Jan 2019 · 3 yrs

  • I produced and hosted The Scott King Show podcast. The podcast discussed sales and marketing strategy and execution with marketing leaders from across the world. It was a whole lot of fun and I learned a lot from my guests. I hope you learn something, too.

Zimperium

Director of Marketing

Oct 2014Oct 2020 · 6 yrs · Dallas/Fort Worth Area

  • Zimperium provides mobile threat defense technology, z9, for iOS and Android devices and apps.

Ca technologies

2 roles

Solution Specialist - DevOps

May 2014Oct 2014 · 5 mos · Dallas/Fort Worth Area

  • Managed a growth region for CA's DevOps unit. I consulted with software development and delivery teams on how to remove time and effort from their processes in order to delivery higher quality applications at a faster rate. #DevOps

Principal Business Development and Marketing

Oct 2012May 2014 · 1 yr 7 mos · Dallas/Fort Worth Area

  • I managed field marketing, business development and demand generation for the application delivery, release automation and service virtualization business for North America.
  • ★ Manage North American business unit demand generation budget
  • ★ Manage servicevirtualization.com content strategy
  • ★ Create demand generation programs with field marketing to obtain new business
  • ★ Manage customer advisory council and reference program
  • ★ Consulted on content creation and Marketo strategy

Itko, a ca technologies company

Principal Business Development and Marketing

Feb 2007Oct 2012 · 5 yrs 8 mos · Plano, Texas

  • At ITKO I managed all marketing campaigns, demand generation programs, marketing systems and field events. I operated our customer advisory board and referral program as well as launched a new internet community for the application development industry at servicevirtualization.com all in order to gain new customers.
  • ★ Conceived and created an on-line industry community - servicevirtualization.com for thought leadership, demand generation and search engine optimization and marketing
  • ★ Managed Demand Generation Process and Customer Loyalty Programs
  • ★ Managed and executed field marketing strategy and events
  • ★ Designed and recruited the ITKO Customer Advisory Board
  • ★ Managed Manticore Marketing Automation and Salesforce.com systems

Tele-salesforce, inc

Director of Sales and Business Development

Dec 2005Dec 2007 · 2 yrs

  • I provided sales, marketing, and business development services to mid-market software and services companies. I designed and managed the supporting sales force automation infrastructure, marketing automation systems, created buyers journeys and drip campaigns.

Mindflow technologies

Director of Business Development

Mar 2004Dec 2005 · 1 yr 9 mos

  • I created and managed the sales and business development processes and coordinated multi modal marketing campaigns for the sales team. I negotiated reseller contracts and managed channel sales with 4 partners. My team was successful in enabling 12 brand new customers to negotiate more effectively and reduce material costs for their products therefore increasing margins.

Bea systems

Account Mgr.

Aug 2002Mar 2004 · 1 yr 7 mos

  • Responsible for new business opportunities for application infrastructure software including application server, integration and portal frameworks

I2 technologies

Business Development Account Mgr.

Jul 1999Jan 2001 · 1 yr 6 mos

  • Consult senior level managers on supply chain, sourcing, materials and logistics processes

Education

Texas Tech University

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