Jul 2024 – Present · 1 yr 9 mos

• In this role, I lead a team that manages Meta's partnerships with Creators, Public Figures, Publishers, Agencies, OTTs and TV Networks in India.
• Our work encompasses all of Meta's products - Instagram, Facebook, WhatsApp, Threads, Meta AI, and Meta RayBan - and we take these products to market through our partnerships. Over the years, our team successfully launched Reels, Threads, WhatsApp Channels, AI and Partnership Ads among others and has made them market leaders by driving adoption, building high quality use cases, driving mimicry and inspiring the ecosystem.
• Our team works much like consultative sales in Enterprise partnerships where we engage with top partners in the content ecosystem deeply, understand their spoken and unspoken needs, create custom solutions using Meta Family of Apps, educate on best practices, help them think through scalability and sustenance challenges, showcase their success in industry forums to inspire the rest of the ecosystem, etc.

Mar 2022 – Jun 2024 · 2 yrs 3 mos

• In this role, I led Meta's partnerships with Creators and Public Figures across Instagram, Facebook, WhatsApp and Threads in India.
• We have been privileged to have an opportunity to shape the Creator economy as it evolves and to empower talented individuals from all parts of India including Tier-2/3 towns to express themselves, build strong communities and earn a sustainable living from our platforms. The scaled creator education program, Born on Instagram, that my team built is the world's largest such program and has 850k+ creators engaged from all parts of India, esp Tier 2/3 towns.
• At the same time, we partnered with public figures in fields across Entertainment, Music and Sports to help them connect and engage with their audience/fans around key cultural moments using our platforms.

Oct 2019 – Mar 2022 · 2 yrs 5 mos

• In this role, I led three teams:
• 1. Scaled Media Partnerships: This team of rockstars owned the discovery and growth of Facebook and Instagram's huge ecosystem of mid-to-small size creators, publishers, and public figures across all languages in India. In addition, the team worked on expanding the regional markets and growing strategic communities. The team also led multiple strategic programs such as www.bornoninstagram.com (Born on Instagram) that democratise access to creator resources in a scalable manner and grow the creator ecosystem.
• 2. Advanced Analytics and Insights: This team of exceptional people generated actionable insights from data to enable all of our Media Partnerships verticals and to help our partners build a sustainable business on Facebook/Instagram and achieve their growth objectives.
• 3. Partner Growth Marketing: This team helped hundreds of thousands of content creators on Facebook and Instagram through scalable channels such as in-product placements and emails to build a sustainable business on Facebook/Instagram and achieve their growth objectives.

Jan 2017 – Nov 2019 · 2 yrs 10 mos

• In this role, I led all Enterprise Partnerships and built Channel Partnerships for Meta's Enterprise SaaS platform, Workplace, in India.
• My work involved:
• 1. Creating and executing the growth strategy for India in partnership with XFN teams.
• 2. Helping CEOs/CXOs of our large enterprise customers digitally transform their sales/HR/operations using Workplace led automation.
• 3. Building channel partners (sales, deployment, services) to scale the Workplace business.