Jul 2023 – Oct 2024 · 1 yr 3 mos · Remote

• ▪ Built & led a 15-member Growth team across Paid marketing, SEO,
• Partnerships & CLM, driving a comprehensive user growth strategy from scratch
• ▪ Developed and executed data-driven growth strategies, increasing New
• Subscribers by 3Xand MRR by 50%in 6months

Aug 2022 – Jul 2023 · 11 mos · Gurugram, Haryana, India

• ▪ Heading revenue growth for Recharges and Bill Payments Business
• ▪ Responsible for managing both the supply as well as demand side of business;
• identify, strategize and execute core top line growth levers
• ▪ Driving new and repeat user growth using performance campaigns, partner
• collaborations, onboarding improvement, CRM campaigns and product hooks

Apr 2021 – Aug 2022 · 1 yr 4 mos · Delhi, India · Remote

• ▪ First growth hire; launched and scaled Insurance vertical from 0 to 1, scaling insurance GMV by 9x in 12 months
• ▪ Drove product led growth by working closely with marketing, product, tech
• and cross category teams
• ▪ Owned the complete user journey from awareness, acquisition, conversion,
• engagement and retention

Apr 2020 – Apr 2021 · 1 yr

• ▪ Scale up Hotels business through performance marketing channels in ROI driven and cost-efficient ways
• ▪ Drive growth of new user acquisition
• ▪ Campaign optimization, process automation and P&L management

Aug 2018 – Apr 2020 · 1 yr 8 mos

• ▪ Meta search campaign management and driving growth for International
• Hotels and International flights business
• ▪ Strategized, designed and executed price sensitivity experiments for
• different hotel meta channels with a focus on balancing growth and ROI
• ▪ Worked with product teams to run experiments to improve funnel conversion
• rates

Apr 2016 – Aug 2018 · 2 yrs 4 mos · Pune Area, India

• ▪ Creating brand identity & awareness for a consumer internet company and formulating marketing strategies for different business verticals.
• ▪ Driving conversions through digital marketing channels for the online business and generating quality leads for the offline business through various digital and BTL marketing activities
• ▪ Complete project management for B2B advertising clients. Understanding client brief, liasoning with technical and product team to deliver desired results for client through cost effective campaigns
• ▪Data analysis, budget and performance optimization, responsible for managing the P&L account of complete social media marketing vertical
• ▪Maximisation of ads revenue on website – optimising ad units performance through various publisher networks

Apr 2015 – May 2015 · 1 mo · India

Jan 2014 – May 2014 · 4 mos · New Delhi Area, India

• Marketing and sales of Digital Marketing services to international clients.

Oct 2012 – Jun 2013 · 8 mos · Ghaziabad

• Develop Business Plan and Strategy, effective implementation of plans so as to improve client acquisition and retention, network with other business people, scout for new technologies to increase customer base.