Kartik Bhalla

Operations Associate

Gurugram, Haryana, India5 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in leveraging big data for marketing solutions.
  • Proven track record in team leadership and talent development.
  • Awarded Senior VP Star Award for exceptional performance.
Stackforce AI infers this person is a Fintech professional with expertise in digital marketing and data analytics.

Contact

Skills

Core Skills

Digital MarketingPersonalization

Other Skills

A/B TestingA/B testingBig Data AnalyticsBig data analyticsBusiness Intelligence (BI)CC++CX improvementConsultingCross-functional CollaborationsCustomer behaviour analysisDecision science capability managementDigital StrategyDigital channel marketingDigital personalisation strategy

About

A results-driven Manager at American Express, Kartik Bhalla specialises in helping global merchants solve complex challenges with their marketing. With a strong foundation in big data analytics, digital marketing, and customer experience (CX), he is passionate about leveraging data-driven insights to drive business growth. Key Responsibilities & Achievements ✅ Leadership & Problem-Solving: Leads a high-performing team that identifies and solves critical business challenges, transforming bespoke solutions into scalable products. ✅ Merchant Campaign Analytics: Oversees campaign measurement strategies, analyzing both high- and low-touch marketing interactions to optimize performance. ✅ Talent Development: Actively involved in hiring & mentoring new talent at American Express, ensuring the next generation of data-driven leaders. ✅ Machine Learning & Personalization: In a previous role, he played a key role in deploying advanced ML models for personalized offers, enhancing customer engagement. Education & Academic Leadership 🎓 MBA, Business Administration & Management – Indian Institute of Management (IIM) Indore • Co-Founder, ProdLab (IIM Indore’s Product Management Club) • Lead Organizer, UTSAHA 2020 (Annual Marketing Research Festival) • Expertise: Product Management | IT Strategy | Marketing | Finance | Operations 🎓 BTech, Computer Science – Nirma University, Ahmedabad • Experience in Tech Consulting & Cloud Computing Passions & Interests 🚀 Continuous Learning & Innovation: Enthusiastic about emerging technologies and their real-world applications. 🤝 Collaboration & Growth: Always open to new challenges, networking, and contributing to organizational success.

Experience

American express

3 roles

Manager- Scaled Business Analytics, Global Merchant Services

Promoted

Sep 2024Present · 1 yr 6 mos · Gurugram, Haryana, India

  • Out band promotion to People Leader Role
  • Managing Be-spoke consulting and Scaled Business Analytics for large client group merchants in APAC & EMEA

Assistant Manager- Digital Marketing & Personalization

Promoted

May 2023Sep 2024 · 1 yr 4 mos · Gurugram, Haryana, India

  • Taking Amex card offers personalisation to the next level by deploying advanced digital strategies and using industry leading ML algos.
  • Conferred with Senior VP Star Award in Q2 2023 for meritorious performance within Marketing & Personalisation team for US market.
  • Skills- Digital channel marketing, Personalisation, A/ B testing, Multivariate testing, Test and learn framework design, Big data analytics, Customer behaviour analysis, CX improvement, Decision science capability management
Digital channel marketingPersonalisationA/B testingMultivariate testingTest and learn framework designBig data analytics+5

Analyst- Digital Personalisation & Analytics

Feb 2022May 2023 · 1 yr 3 mos · Gurugram, Haryana, India

  • Mobile App and Browser content personalisation for American Express customers through industry leading robust ML Models and Data Science techniques

Comviva

2 roles

Asst. Product Manager- Media & Entertainment

Jul 2021Feb 2022 · 7 mos · Gurugram, Haryana, India

Product Management Intern

Apr 2020Jun 2020 · 2 mos · Bengaluru, Karnataka

Searce inc

Data Engineer, Cloud Analytics

Jul 2018Jun 2019 · 11 mos · Bengaluru, Karnataka, India

Deloitte

Summer Associate

May 2017Jun 2017 · 1 mo · Bengaluru Area, India

Education

Indian Institute of Management, Indore

PGP

Nirma University

BTech — Computer Science

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