Anushka Jain

Partnerships Manager

Bengaluru, Karnataka, India6 yrs 8 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Expert in Go-to-Market strategy and execution.
  • Proven track record in B2B marketing and partnerships.
  • Strong analytical skills driving data-informed decisions.
Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on CRM solutions.

Contact

Skills

Core Skills

Project ManagementGo-to-market StrategyProduct MarketingSystems Project ManagementProgram ManagementLeadership

Other Skills

AI Tools for GTM & Customer EngagementAnalytical SkillsAnalyticsCXO level engagementCommunicationContent MarketingContent StrategyIndustrial ResearchMarket PlanningNegotiationOperational EfficiencyProblem SolvingProduct RequirementsProduct Road MappingProject Governance (RAG, Risk Management)

About

Currently working with Salesforce, I lead GTM and Partner Strategy programs for the SMB segment, helping partners deliver scalable, high-impact Salesforce CRM solutions that drive business outcomes. My role sits at the intersection of product marketing, program management, and ecosystem growth — from designing GTM initiatives and marketing campaigns to managing partner governance, customer programs, and stakeholder alignment across global teams. An MBA graduate from IIM Indore, I bring together structured problem-solving, storytelling, and collaboration to turn strategic goals into executable results. I enjoy simplifying complexity, driving alignment, and using data to inform business and marketing decisions. Passionate about partnerships, B2B marketing, CRM-led growth, and GTM strategy, I thrive in roles where ideas meet execution — and strategy turns into impact.

Experience

Salesforce

3 roles

Partner Success Manager

Jan 2024Present · 2 yrs 2 mos

  • Directed partner collaborations on Salesforce best practices, solution architecture, integrations, staffing, and governance.
  • Managed partner portfolios, led recurring check-ins, maintained stakeholder communication, and ensured process compliance.
  • Proactively addressed high-risk implementations, assessed risks, managed project issues, and maintained project oversight.
  • Developed governance documentation, identified improvement areas, and communicated project timelines and updates to partners.
  • Provided Salesforce expertise, strategic recommendations, and contributed to internal initiatives and process improvements.
doscumentationProduct Road MappingProject ManagementCommunicationAnalytical SkillsProblem Solving+8

Customer Marketing Manager

Jan 2023Jan 2024 · 1 yr

  • Led customer marketing programs with CNBC and CXOs from Vashi Integrated Systems, Penna Cement, and Lohia Group, driving 1M+ impressions.
  • Developed product marketing strategies aligning customer insights with product messaging to enhance market relevance.
  • Collaborated with cross-functional teams, increasing revenue by 10% through new logo acquisition and account-based marketing.
  • Conducted industry leader interviews to shape the product roadmap and prioritize key features based on customer pain points.
  • Leveraged customer feedback to optimize programs, resulting in a 34% YoY increase in AOV and 17% in ACV.
  • Managed program timelines using agile methods, boosting team productivity by 30%.
Social MediaCXO level engagementProduct Road MappingCommunicationAnalytical SkillsProblem Solving+8

Management Trainee - Sales

May 2022Jan 2023 · 8 mos

  • Engaged in the Future Leadership Program, designed to develop key leadership skills and management expertise. Through rotations in Sales Strategy, Marketing, and Marketing Operations, I gain hands-on experience, build strategic thinking, and enhance my leadership capabilities, preparing me for senior management roles.
CommunicationAnalytical SkillsProblem SolvingQuantitative AnalyticsGo-to-Market Strategy

Scovelo consulting (b2b digital marketing agency | sales consulting)

SaaS B2B Marketing

Jul 2021Oct 2021 · 3 mos · India

  • Strategy buliding for the Digital Marketing Agency to penetrate the SaaS companies both in India and the US.
Communication

N9 world technologies

Brand Management

Apr 2021Jul 2021 · 3 mos · Bangalore Urban, Karnataka, India

  • Conducted competitor analysis on social media (LinkedIn, Facebook, Instagram, YouTube) and target group analysis for B2B markets, suggesting improvements to enhance N9WTPL's online presence.
  • Analyzed and improved company communication based on market trends and competitive analysis, strengthening brand positioning
  • Developed & Created the Company's (N9WTPL) Brand Essence in line with company's strategic vision
Industrial ResearchCommunicationQuantitative AnalyticsContent StrategyProduct MarketingGo-to-Market Strategy

Pwc india

Research Intern

Jul 2020Aug 2020 · 1 mo · Bhopal, Madhya Pradesh, India

  • Analyzed the impact of Covid-19 on the Indian power industry, noting a 25% YoY drop in supply, and recommended special credit lines to help distribution utilities stay efficient.
  • Managed research projects, presented findings to stakeholders, and developed strategies to support power distribution during the pandemic, enhancing my project management, analytical, and communication skills.
Leadership

Atharv - iim indore's management & cultural fest

Coordinator Participation & Control Centre

Apr 2020Dec 2020 · 8 mos · On-site

Industrial ResearchSystems Project ManagementStatistical Data Analysis

Ntpc limited

Social Work Intern

May 2019Jul 2019 · 2 mos · Singrauli, Madhya Pradesh, India

  • Mentored 180 underprivileged girls for two months, teaching civics and designing the Girl Empowerment Mission program. This initiative focused on building confidence, self-awareness, and essential life skills such as self-defense, yoga, entrepreneurship, and academics.
  • By collaborating with volunteers from Barefoot Foundation (NGO), we made a meaningful impact on these girls' lives, providing them with hope and direction to pursue their dreams. This experience was incredibly rewarding and a great learning opportunity for me.
Leadership

Indian institute of management, indore

Vice President | IPM Infrastructure Committee

Mar 2019Mar 2020 · 1 yr · Madhya Pradesh, India

Systems Project ManagementProgram ManagementStudent Welfare

Atharv - iim indore's management & cultural fest

Hospitality Co-Coordinator

Apr 2018Oct 2018 · 6 mos · IIM INDORE

Leadership

Indian institute of management, indore

2 roles

Core Member | IPM Creativity & Marketing Club

Promoted

Aug 2017Mar 2018 · 7 mos

Core Member | IIMI Drama Club

Aug 2017Mar 2018 · 7 mos

  • Assisted in organising 7+ events engaging 350+ participants from the IPM community in course of a year
Leadership

Education

Indian Institute of Management, Indore

Master of Business Administration - MBA

Jun 2020Apr 2022

Indian Institute of Management, Indore

Master of Business Administration - MBA

Apr 2020Apr 2022

Indian Institute of Management, Indore

Bachelors in Foundation Of Management Studies — Management

Jan 2017Apr 2020

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