Dr. Alisha Dhal

Associate Consultant

Delhi, India7 yrs 3 mos experience

Highly Stable

Key Highlights

PhD in Marketing with a focus on consumer behavior.
Experience teaching over 400 students in marketing courses.
Research on referral marketing and loyalty programs.

Stackforce AI infers this person is a Marketing Academic with expertise in consumer behavior and digital marketing strategies.

Contact

Skills

Core Skills

TeachingResearchConsumer BehaviorCurriculum Development

Other Skills

AuditingBankingCustomer ServiceDigital MarketingFinanceLeadershipMarketingMarketing StrategyMicrosoft ExcelPresentation SkillsProgram ManagementProject ManagementProposal WritingSocial MediaSocial Media Marketing

About

With 2 years of experience as an Assistant Professor at IMT Ghaziabad, contributions focus on teaching critical courses like Marketing Management, Digital Marketing and Integrated Marketing Communication while fostering analytical thinking among over 400 students. Leveraging a PhD in Marketing from IIM Indore, research explores referral marketing, loyalty programs, and consumer behavior dynamics, bridging academic insights with actionable strategies. Current work emphasizes collaborative research in marketing phenomena, including resource allocation perceptions and referral reward structures, inspired by a deeply rooted interest in consumer decision-making. A commitment to academic rigor, impactful teaching, and advancing knowledge in marketing.

Experience

Institute of management technology, ghaziabad

Assistant Professor

Jan 2024 – Present · 2 yrs 2 mos · Ghaziabad, Uttar Pradesh, India · On-site

TeachingResearchMarketingDigital Marketing

Leeds university business school

Visiting Scholar

Sep 2022 – Nov 2022 · 2 mos · Leeds, England, United Kingdom

The exchange provided a platform to kick start a few collaborative projects. These relate to referral rewards structure and discount coupon code usage.

Great learning

Marketing Mentor

Jan 2021 – Jun 2022 · 1 yr 5 mos · Bengaluru, Karnataka, India

Created marketing lectures and written content for BBA and MBA programs conducted by Great Learning.

TeachingCurriculum DevelopmentResearch

Indian institute of management, indore

PHD Scholar

Jul 2019 – Jan 2024 · 4 yrs 6 mos · Indore, Madhya Pradesh, India

Successfully defended my thesis, "Harmonizing Consumer Preferences: An investigation into Goal Structuring and resource allocations," on December 13, 2023. This thesis is motivated to understand two specific aspects of consumer decision-making: (a) how consumers structure their goal pursuits and (b) how consumers perceive and respond to resource allocation suggestions by a service provider.

ResearchConsumer BehaviorProposal Writing

Management development institute

Research Assistant

Nov 2018 – Jun 2019 · 7 mos · Gurgaon, Haryana, India

Ing vysya bank is now kotak mahindra bank

Intern

Jun 2015 – Jul 2015 · 1 mo · barakhambha road, CP

BANK became fourth largest private sector lender in the country and provides broad range of services including
banking, mutual funds, loans and brokerage.
 Worked with the business banking team, and got an insight about proposal making, working on fin spreads and
the overall functioning of bank.