Varsha Singh

Director of Engineering

Bengaluru, Karnataka, India12 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in driving growth strategies.
Expertise in customer relationship management.
Strong analytical skills in business insights.

Stackforce AI infers this person is a growth-focused leader in the E-Commerce sector.

Contact

Skills

Core Skills

E-commerceGrowth StrategiesCustomer Relationship Management (crm)

Other Skills

Business AnalyticsBusiness InsightsBusiness StrategyCC++Customer ExperienceCustomer InsightData AnalyticsDatabasesInterpersonal SkillsManagementMarket ResearchMicrosoft ExcelMicrosoft OfficeMicrosoft SQL Server

Experience

Swiggy

Director

Apr 2023 – Present · 2 yrs 11 mos · India

E-CommerceGrowth StrategiesInterpersonal SkillsCustomer Relationship Management (CRM)Customer InsightTeamwork+2

Swiggy

General Manager

Apr 2021 – May 2023 · 2 yrs 1 mo · Bangalore Urban, Karnataka, India

E-CommerceGrowth StrategiesInterpersonal SkillsCustomer Relationship Management (CRM)Customer InsightTeamwork+3

Paytm

Assistant General Manager, User Growth Team

Apr 2020 – Mar 2021 · 11 mos · Noida, Uttar Pradesh, India

Platform level Reactivation, Churn Reduction, CLM, CleverTap

Growth StrategiesInterpersonal SkillsCustomer Relationship Management (CRM)Customer InsightTeamworkBusiness Insights

Myntra jabong

2 roles

Deputy Director - Revenue & Growth

Promoted

Apr 2019 – Apr 2020 · 1 yr

E-CommerceGrowth StrategiesInterpersonal SkillsCustomer Relationship Management (CRM)Customer InsightTeamwork+3

Senior Manager

Feb 2018 – Mar 2019 · 1 yr 1 mo

E-CommerceInterpersonal SkillsTeamworkBusiness AnalyticsCustomer Experience

Reliance retail

Planning Manager

Dec 2017 – Feb 2018 · 2 mos · Bengaluru, Karnataka, India

E-CommerceBusiness Analytics

Snapdeal

2 roles

Manager - Pricing

Promoted

Apr 2017 – Dec 2017 · 8 mos

Worked directly with VP-Pricing to maximise the net margin of all verticals in Electronics
Responsible for key business metrics and promotional pricing negotiations for all categories in Electronics market place
Designed a tool, based on price elasticity, for optimizing the amount of cash burn in Fashion and Electronics categories
Co-ordinated with the merchandising and category teams to plan deals on sale days, analysed performance of products across marketing properties on different platforms, recommended potential bestsellers and enhanced customer experience
Conducted pricing experiments in Electronics and Fashion categories to understand consumer price perception
Worked in close co-ordination with category and product teams for competitor price benchmarking across categories

E-CommerceInterpersonal SkillsBusiness Analytics

Assistant Manager - Pricing

May 2015 – Mar 2017 · 1 yr 10 mos

Formulated pricing policies for Fashion Categories to maximize profit pool
Optimized promotional budget allocation to different categories in order to maximize user growth
Automated the process of discounting on Fashion brands for promotional and business as usual days in order to minimize customer acquisition and retention cost based

E-Commerce

Mindtree

Summer Intern

Apr 2014 – May 2014 · 1 mo · Greater Bengaluru Area

Studied the global Travel and Transport industry scenario, the latest trends, technological landscape and competitors in the industry
Identified and recommended Hospitality Industry IT solutions to strengthen Mindtree’s domain and gain competitive advantage in the market

Sony india software centre private limited, bangalore

Software Engineer

Aug 2011 – Jul 2013 · 1 yr 11 mos · Bangalore, India

Worked as a MSSQL Server DBA
Created the server consolidation model for easy and cost effective management of Mcrosoft SQL servers
Member of the SEEK ( Knowledge Management) Portal of SISCPL