Apr 2020 – Jul 2020 · 3 mos

• Directed the product development cycle from concept-to-launch of the beta version of Vyas, a sub-product within the existing product, Ohm Assistant. Collaborated cross-functionally with design, app development, machine learning and marketing and sales team. Designed user interface, product features and roadmap and developed the financial model for a Data-as-a-service (DaaS) B2B product.
• Analysed the BTL marketing campaigns through funnel analysis, clustering for STP analysis & devised predictive algorithm for customer conversion predictive model by random forest in R. Interpreted electricity consumption data of 150 households in RStudio & SPSS to identify customer behaviour and usage patterns. Improved the campaign accuracy by 25% and reduced spillage by 100%

Jan 2020 – Mar 2020 · 2 mos

• Designing Digital Campaign for Kids Supplements: Designed a marketing strategy for increasing visibility and sales for Kids Supplements through market research. Identified target market, content, sales platforms bases cluster and discriminant analysis, ANOVA, etc. in SPSS

Aug 2019 – Jan 2020 · 5 mos

• Conducted primary research in rural & urban markets to provide valuable consumer insights to clients companies like TATA Motors. Actualized diverse and innovative events to gauge consumers' behaviour in the specified product segment through gamification.

Apr 2018 – Feb 2019 · 10 mos

• Achieved an increase of 26% in surplus to reach 7.28 lakhs and allocated 46.67 lakhs funds among 11 verticals
• Prepared the financial statement and the tentative budget; maintained accounts and monitored the cash flows
• Coordinated a team of 15 students, payments and prize money distribution of 24 events & 2000+ participants

Jan 2018 – Mar 2018 · 2 mos

• Used secondary research to build a psychometric framework to optimize the recruitment process of Sales Engineers. Created questionnaires and activities to judge personality traits with special focus on sales and innovation

Mar 2017 – Dec 2018 · 1 yr 9 mos

• Estimated the demand of 1500+ students and faculties & handled the inventory management of 350+ products. Earned a turnover of Rs. 54 lakhs, a net profit of 2.3 lakhs, and a 165% year-on-year increase in the inventory. Collaborated with brands like Nestle, Raymond, Amul, Decathlon and ITC, generating 3.75 lakh in revenues