Sakshi Y.

Digital Marketing Specialist

Gurugram, Haryana, India11 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in driving digital marketing strategies for large clients.
Proven track record in mentoring and developing teams.
Strong background in managing complex customer relationships.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in account management and strategy development.

Contact

Skills

Core Skills

Digital MarketingAccount ManagementDigital StrategyTraining & Development

Other Skills

Business StrategyAgency Relationship ManagementMarket ResearchCoachingStakeholder ManagementProduct ManagementBusiness AnalysisCPhotoshopC++Team ManagementMicrosoft ExcelUX/UIFinancial AnalysisBusiness Development

About

I'm a Digital Marketing enthusiast who loves solving customer business problems using digital platforms. I am a high performer, who thrives best in ambiguous unstructured environment and love to spend my time working on challenging business problems. Currently, I am responsible for helping my clients achieve their goals using google search suite of products. I have expertise on different google platforms like search, display, youtube, analytics & SA360. My skillset include: Strategy & Narrative Building, Account Management and Training & Development.

Experience

11 yrs 11 mos

Total Experience

5 yrs 11 mos

Average Tenure

10 yrs 4 mos

Current Experience

Google

2 roles

Digital Marketing Consultant

Promoted

Jan 2020 – Present · 6 yrs 4 mos

Manage a book of business of complex and high growth Large customers by working across the entire sales cycle (plan, pitch, implement, optimize, measure) in partnership with LCS Sales
Understand Customers' Business Objectives, build, pitch, and land holistic Search strategies to drive impact for both customers and Google
Drive Product adoption strategy for 30+ clients for numerous new product features on Search, including conducting 2 external roadshows across 4 US cities
Develop & Present Search Marketing Strategy for our top clients to brand managers and agency folks
Mentor & Upskill Nooglers and teammates on google products, stakeholder management, client business etc
20% Projects:
Account Manager for Large-Scale Customers across US & EMEA for 1.5 years.
Create & Test audience retention communications strategy for a google app focused on developing markets
Mentored 5+ startups on their Investment Journey, Ad Grants & Business models
Conducted external workshops with 100+ startups in attendance on Ad Grants & Google Analytics

Business StrategyAgency Relationship ManagementDigital MarketingAccount Management

Campaign Manager

Jan 2016 – Jan 2020 · 4 yrs

Reliance

2 roles

Product Management

Jun 2014 – Jan 2016 · 1 yr 7 mos · Mumbai

Working on India's next Digital revolution at Reliance Jio Infocomm - the 4G Telecom & Internet venture of Reliance Industries Ltd.
Worked as Product Manager for one of the Media Services app, collaborating a team of 15+ people. Worked on Product Development for 5 form factors, Competitor Analysis, Business model for the product, Content Compilation for the platform etc.
Engage closely with the marketing, OSS/BSS, Customer Service teams for successful integration of the product with other platforms.
Coach and mentor team on career and leadership skills.
Attended NASSCOMM Product Conclave 2015, in Hyderabad on behalf of Media Services.

Sales & Distribution Intern

Apr 2013 – May 2013 · 1 mo

Conducted Market Research to evaluate existing strategies and best practices for Retail channel (COCO / FOFO / modern trade) in Mumbai Market.
Focused on Behavioral analysis, Business strategy & development, Business Model compiled with Go-To-Market approach.
Analyzed the data captured through Financial Modeling and metrics like Customer Fulfillment process, Operational Assessment, Penetration Methodology, growth targets, etc.