Apr 2023 – May 2024 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Responsible for strategizing and enhancing segment led proposition and products for affluent customers
• Conceptualized and developed product-market fit digital solutions for a superlative customer experience
• Formulated efficient promotional strategy and analysed KPIs for strengthening customer value proposition
• Collaborated in improving existing solutions and processes in conjunction with the competitive landscape
• Contributed to designing and managing customer lifecycle value management in tandem with key stakeholders
• Aided in developing strategic customer campaigns with relevant stakeholders to deepen the liability book

May 2021 – Jun 2023 · 2 yrs 1 mo · Mumbai, Maharashtra, India

• Selected amongst the coveted campus hiring program of YES BANK, YES Professional Entrepreneurship Program YPEP '21
• Facilitated with Spotlight Award for launching SignDesk, ensuring paperless service experience for affluent customers in the month of April 2022
• Responsible for strategizing user journeys with design-thinking approach in digital space. Collaborated with key stakeholders for designing products and processes to enhance customer experience. Codified new processes and modify existing processes on high-impact customer touchpoints. Identified initiatives and provided recommendations for improving the liability book of the affluent banking program. Conducted region-wise training and sales channel enablements for the frontline ensuring rapid program adoption.

Oct 2020 – Dec 2020 · 2 mos

• New product development strategy:
• Chartering the most optimal strategic and tactical path for launching new food products for kids in the market
• Performed strategic ideation, customer & external environment analysis, product concept development, etc

Apr 2020 – Mar 2021 · 11 mos · Indore, Madhya Pradesh, India

Aug 2019 – Mar 2020 · 7 mos · Indore, Madhya Pradesh, India

• Roles and responsibilities: I am responsible for facilitating live projects, workshops, and in-house competitions for the students of IIM Indore and promotion of activities of the club in social media and publish IT newsletter to spread awareness among students.

Apr 2020 – Jun 2020 · 2 mos

• Project Title: Digital Experiences for HNI customers
• Roles and Responsibilities:
• Strategized digital solutions in accordance with the product offerings for HNI customers fostering enhanced customer experience
• Conceptualized prototype of mobile app for strengthening digital eco-system after extensive competitive analysis of various banks
• Engaged with 40 Relationship Managers in order to gauge hindrances in the system pertaining to reduced service turnaround time
• Recommended solutions on evolving relationship management with the client and to engage them remotely via digital channels

Feb 2020 – Mar 2020 · 1 mo · Indore, Madhya Pradesh

• Roles and Responsibilities:
• Executed exhaustive analysis of routine discharge process by segregating activities via Process Flow Diagram
• Adopted DMAIC approach to propose process modifications resulting in 20% time reduction in NVA activities
• Proposed discharge SOP to standardize the discharge process and recommended approaches to track the TAT

Jan 2020 – Mar 2020 · 2 mos · Indore, Madhya Pradesh

• Roles and responsibilities:
• Conducted qualitative research (depth interviews) and quantitative research involving 200+ survey responses
• Deduced insights on consumer behavior-current product perceptions and purchase intent- using IBM SPSS
• Recommended alterations in prevalent digital marketing strategy to improve brand and product positioning

Jan 2020 – Mar 2020 · 2 mos

• Roles and Responsibilities:
• Designed various creatives for social media and furthered copywriting by understanding promo specifications
• Attained proficiency in design software Canva used for curating social media posts for assorted platforms

Jul 2018 – Jun 2019 · 11 mos

• Project title: Residential IoT
• I actively participated in certifying next-generation smart home and video surveillance products designed and developed for customers. I contributed in competitive benchmarking above products UI/UX and helped in its significant improvement and assisted in integrating state of the art devices and technologies in the connected home ecosystem.

Jul 2018 – Jun 2019 · 11 mos

May 2017 – Jul 2017 · 2 mos · Kolkata Area, India

• Project title: Wi-Fi Deployment in small geographical areas
• I acquired in-depth knowledge on various elements of Computer Networking and methods to create a small Wi-Fi township. And received real-time demonstration and hands-on experience on Railway Platform Wi-Fi Deployment project for Indian Railways.

Mar 2017 – Apr 2017 · 1 mo · Rourkela

• Project title: Android Application development
• I designed an android app that would perceive sensitive data from the human body and would store the same in the cloud database. I conceptualized the app by benchmarking various aspects of User Interface with the existing key players in the industry.