PRIYA ARORA

Performance Marketing Manager

Bangalore, Karnataka, India5 yrs 11 mos experience

Key Highlights

1.5 years of experience in Digital Marketing.
Expertise in Performance Marketing and App Store Optimization.
Strong analytical skills in customer journey analysis.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Performance Marketing and Customer Engagement strategies.

Contact

Skills

Core Skills

Performance MarketingDigital MarketingApp Store OptimizationData Analysis

Other Skills

CopywritingCreative WritingCustomer EngagementEmail MarketingFacebook AdvertisingGoogle AdsLeadershipMarket ResearchMicrosoft ExcelMicrosoft PowerPointOnline Reputation ManagementSearch Engine Optimization (SEO)Team Management

About

Organized, focused & creative with desire to learn more. Posses 1.5 years of experience in Digital Marketing. Majorly worked towards Performance marketing, Copywriting, & ASO while having a basic understanding of Influencer Marketing, Affiliate Partnerships, SEO, ORM, Social Media Management & Engagement Marketing via SMS, Notifications & Whatsapp. I am a persistent, passionate and positive person at the very inception of my career, looking forward for any opportunities in the digital marketing and growth space.

Experience

Appsforbharat

Senior Performance Marketing Manager

Aug 2024 – Present · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

Bluestone

Manager - Performance Marketing

Feb 2023 – Aug 2024 · 1 yr 6 mos · Bengaluru, Karnataka, India

Performance MarketingEmail MarketingDigital MarketingGoogle AdsData Analysis

Siply - india ka savings

Marketing Manager

Apr 2021 – Feb 2023 · 1 yr 10 mos · Bengaluru, Karnataka, India

# Actively managing the performance marketing for the brand handling both Google & Facebook Paid Advertising
# Responsible for handing the App Store Optimization side for the app on Google Play Store
# Deeply involved in activating various potential digital partnerships with relevant inventories promoting the relevant products to the target group
# Working on understanding the customer journey analyzing the key pain points and drop off points for the customer and adding relevant touch points via multiple channels such as SMS, PNs, Whatsapp, etc.
# Overseeing defining of value proposition and messaging of every newly launched products in the app

Performance MarketingApp Store OptimizationCopywritingOnline Reputation ManagementCreative WritingLeadership

Eduace services

Management Intern

Jun 2020 – Jul 2020 · 1 mo

Managed to take IPN India to the international boundaries by onboarding the Principals from 30+ Nationalities across 5 continents. Worked on the launch of SchoolBy platform by managing social media handles and onboarded 8 brands overall on the platform.

Verzeo

Business Development Intern

Apr 2020 – May 2020 · 1 mo

Verzeo is an e learning platform for technical and management students specially. As an intern I worked on designing various strategies to promote the courses amongst the various colleges and interacted with the students of 30+ engineering and management colleges to establish and expand the network of Verzeo in their college.

Iris - iim indore's annual fest

Overall Coordinator

Mar 2020 – Mar 2021 · 1 yr · Indore, Madhya Pradesh

Spearheaded the fest's transition to virtual mode. Lead a team of 350+ members spread across 14 verticals and managed the organizing of 40 unique cultural, management and sports events in the virtual mode. Worked on generating revenue for the fest in the trying times and handled the turnover of 15 lacs hosting the Speaker Series with 3 renowned Speakers, managed to organize two star nights in the new normal mode alongside dealing with giant brands and networked with C level corporates.

Nexthoughts software

Sales And Marketing Intern

Dec 2018 – Jan 2019 · 1 mo · Varanasi, Uttar Pradesh

Promoted merits of online booking system to customers and salons, marketed the idea to various salons to generate conversions along with providing valuable additions by suggesting the customer and barber rating mechanism, thereby allowing more efficient mapping