Saarthak Barathi — Co-Founder
I’m passionate about creating brands that blend storytelling, design, and consumer experiences. As the founder of MESAI, I’ve been building a lifestyle brand that started with handcrafted soaps and candles, and has now expanded into perfumes, shower gels, and unique gift collections. Along the way, I’ve explored everything from perfume formulation and immersive workshops to quick-commerce launches and offline retail pop-ups—with the vision of shaping MESAI into a modern Indian brand that competes globally. Beyond MESAI, I’m deeply interested in startups, D2C strategies, and youth-driven consumer categories. I love experimenting with branding, packaging, and product concepts that feel new, hype-worthy, and culturally rooted. Currently working on: 🌿 Building MESAI 🍵 Launching new-age beverage brands (matcha & beyond) 📈 Exploring aggressive D2C growth & collaborations If you’re a creator, marketer, or entrepreneur who loves building disruptive consumer brands, let’s connect—I’d love to exchange ideas.
Stackforce AI infers this person is a Consumer Goods and Marketing expert with a focus on D2C strategies.
Location: New Delhi, Delhi, India
Experience: 1 yr 3 mos
Skills
- Brand Management
- Entrepreneurship
- Digital Marketing
- E-commerce
- Marketing Strategy
- Social Media Management
Career Highlights
- Founder of a modern Indian lifestyle brand.
- Expert in D2C strategies and consumer branding.
- Passionate about innovative product concepts.
Work Experience
MESAI
Founder (1 yr 8 mos)
hiHandmade
Digital Manager (3 mos)
Warwick Entrepreneurs
Post Graduate Ambassador (7 mos)
Leucine
Social Media Manager (5 mos)
MarchingSheep
Communications Specialist (3 mos)
Bennett Coleman and Co. Ltd. (Times Group)
Sales And Marketing Intern (1 mo)
Lemon And Lilac Gifting Studio
Social Media Marketing Intern (2 mos)
Meraki Infused
Founder (3 yrs)
Outlook Publishing (India) Pvt. Ltd.
Sales And Marketing Intern (2 mos)
Travelex club
Digital Marketing Intern (1 mo)
Education
MSc Innovation and Entrepreneurship at University of Warwick
Bachelor's degree at Symbiosis Center for Management Studies, NOIDA
Commerce with Maths at Amity International School, Saket