Pankhuri Agarwal

Business Development Executive

Gurugram, Haryana, India5 yrs 6 mos experience

Key Highlights

  • 3+ years of experience in growth marketing.
  • Expert in user acquisition and retention strategies.
  • Proven track record in managing P&L and ROI performance.
Stackforce AI infers this person is a Growth Marketer with expertise in B2C marketing strategies.

Contact

Skills

Core Skills

Category ManagementProduct MarketingDigital MarketingCustomer AcquisitionMarketing Campaign Management

Other Skills

StrategyPnL ManagementCustomer RetentionNet Promoter ScoreA/B TestingBusiness StrategyBusiness PlanningProduct LaunchProgram ManagementProject ManagementMarket researchBrand MarketingContent strategy

About

Growth Marketer with 3+ years of experience in building consumer-first products & services and shaping how they’re experienced at scale. I specialize in user acquisition, retention, and engagement via cohort analysis, metrics, and experimentation to drive growth decisions. My experience spans across category management with end-to-end P&L ownership, ROI performance tracking, lifecycle marketing, brand partnerships and cross-functional execution across product, ops and marketing.

Experience

5 yrs 6 mos
Total Experience
1 yr 8 mos
Average Tenure
6 mos
Current Experience

Uber

Rider Growth Manager (Uber Black, Reserve & Rentals)

Oct 2025Present · 6 mos · Gurugram, Haryana, India · On-site

Meesho

Category Manager - Women Apparel

Jan 2024Sep 2025 · 1 yr 8 mos · Bengaluru, Karnataka, India

StrategyCategory ManagementPnL ManagementCustomer RetentionNet Promoter ScoreProduct Marketing+5

Cipla

Senior Brand Manager

Jun 2022Dec 2023 · 1 yr 6 mos · Mumbai, Maharashtra, India

Marketing Campaign ManagementDigital MarketingCustomer AcquisitionProject ManagementMarket researchBrand Marketing

Agro tech foods limited

GTM Strategy

Sep 2021Nov 2021 · 2 mos · Remote

  • Devised a comprehensive GTM strategy for a new product launch and recommended strategic positioning.

Makemytrip

Brand Marketing Intern

Apr 2021Jun 2021 · 2 mos · Remote

Marketing Campaign ManagementMarket researchContent strategy

Enactus khalsa

2 roles

Project Head

Promoted

Jun 2018May 2019 · 11 mos

  • Played a significant role in the establishment of Enactus Khalsa's flagship project, Project Aagaaz.

Member

Jul 2017Jun 2018 · 11 mos

Ficci

Business and Event Coordinator

May 2018Jul 2018 · 2 mos · Delhi, India

  • 1. Delegate Mobilization and Exhibitors Coordination for India Infrastructure Expo 2018.
  • 2. Research work for Dubai World Expo 2020.

Education

Indian Institute of Management, Indore

Post Graduate Programme

Jan 2020Jan 2022

Sri Guru Tegh Bahadur Khalsa College

Bachelor of Commerce - BCom

Jan 2017Jan 2020

Sanskriti School, Chanakyapuri, New Delhi

Jan 2014Jan 2017

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