Prateek Gupta

Business Development Executive

Gurgaon, Haryana, India8 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in digital marketing strategy and execution.
Proven track record in analytics and media planning.
Strong background in managing cross-market marketing investments.

Stackforce AI infers this person is a Digital Marketing and Analytics expert with experience in B2B and B2C sectors.

Contact

Skills

Core Skills

AnalyticsMedia Planning

Other Skills

Digital MarketingMarketing AnalyticsProject ManagementPython (Programming Language)SASSQLTableauMicrosoft OfficeProgrammatic Media Buying

About

* Digital marketing enthusiast with expertise across digital strategy ideation, implementation and measurement * Experienced across media planning, budgeting, execution and optimization of digital marketing campaigns (Display as well as programmatic) across various publishers across multiple markets in APAC, EMEA & America * Demonstrated ability to work in a challenging environment in roles spanning across digital marketing, risk management, consulting and analytics * Completed MBA in Marketing and Operations from MDI Gurgaon and B.Tech (Electrical & Electronics) from Delhi College of Engineering

Experience

8 yrs 9 mos

Total Experience

1 yr 9 mos

Average Tenure

3 yrs 8 mos

Current Experience

Google

3 roles

Measurement Effectiveness Lead

Jun 2025 – Present · 10 mos

Media Account Specialist Lead

Promoted

Oct 2024 – Jul 2025 · 9 mos

Shopping Ads Specialist

Jul 2022 – Sep 2024 · 2 yrs 2 mos

American express

2 roles

Assistant Manager- Media & Brand Marketing

Aug 2021 – Jul 2022 · 11 mos

Leading the marketing mix model focussed at estimating the true Return-on-investment for media and branding channels; responsible for facilitating MMM based marketing investments across multiple markets like UK, Canada, Australia and Japan

AnalyticsMedia Planning

Business Analyst- Media & Brand Marketing

Nov 2019 – Aug 2021 · 1 yr 9 mos

Led planning, budgeting, execution and optimization of digital marketing campaigns and experiments across Canada market

AnalyticsMedia Planning

Bain & company

Associate- Private Equity

Apr 2019 – Nov 2019 · 7 mos · Gurgaon, Haryana, India

Worked as part of the Private Equity Practice of Bain Capability Centre

Analytics

Icf

Research Assistant- Energy Advisory

Jun 2016 – May 2017 · 11 mos · New Delhi Area, India

Part of ICF's Energy Advisory practice focussed at asset valuation and revenue projection projects for power plants based in USA
Involved in renewable generation interconnection and curtailment risk assessments, estimation of transmission congestion and losses and their effect on plant dispatch and cost benefits in power market
Helped in the business development activities by conducting primary and secondary research on historical prices, fuel costs, energy demand and new generation and transmission projects

Analytics

Exl service

Business Analyst- Risk Analytics

Jul 2015 – Jun 2016 · 11 mos · Gurgaon, India

Worked with a leading UK based banking client in the IFRS9 Data Strategy team, a part of the risk analytics division at EXL
Was specifically involved in the data preparation, data quality checking and benchmarking activities for the credit card portfolio of the client
Collaborated with the modeling teams based in US and UK in order to understand their data requirements and implemented the same using SAS and SQL queries
Performed multiple analysis on the credit card transaction data and generated trends that assisted in PD, EAD and LGD modeling activities

Analytics