Devendra Singh

Co-Founder

Gurugram, Haryana, India13 yrs 4 mos experience

AI ML PractitionerAI Enabled

Key Highlights

Scaled PayU India's SMB vertical to 900,000 merchants.
Co-founded a low-code business reaching $1.7M ARR.
Driving $100M+ annual revenue at a major platform.

Stackforce AI infers this person is a Fintech and SaaS expert with a strong focus on growth and product strategy.

Contact

Skills

Core Skills

Growth StrategiesPerformance MarketingArtificial Intelligence (ai)User Experience (ux)Product StrategyDigital StrategyLeadershipProduct ManagementCustomer Onboarding

Other Skills

API DevelopmentAgile MethodologiesAnalyticsBankingBrand StrategyBusiness AnalyticsCRMCross-functional Team LeadershipCustomer Relationship Management (CRM)Customer RetentionData AnalysisData IntegrationDigital MarketingEnterprise SoftwareFigma (Software)

About

Marketing and Product Leader with 12+ years of experience scaling fintech, enterprise SaaS, and investment products. Proven track record of progression: starting with building large scale systems at Oracle, progressing to scaling PayU India’s SMB vertical to 900,000 merchants and $1.1 Bn GMV. Later applied these learnings to co-found a low-code business that reached $1.7Mn ARR, and now driving a $100Mn+ annual revenue at a Major Real estate and Hospitality platform

Experience

32nd

2 roles

Head of Growth

Promoted

May 2025 – Present · 10 mos · Gurugram, Haryana, India · On-site

Shaped growth strategy across dual verticals (Investments & Hospitality) with a mandate to
deliver $100M+ in annual revenue, aligning brand, product, marketing, and operations under a
unified growth framework.
Pioneered India's first land fractionalisation product, achieving $300 K investment in the first
month and building a $5.3 Mn investment pipeline in year one to validate product–market fit.
Set up the growth vertical from scratch, hiring a high impact 8-member team, building
processes across performance marketing, CRM, Product , Automation, and analytics to drive
revenue for both business lines.
Defined the sales playbook and digital strategy to scale the investment sales team from 3 to 35
members, improving SQL-to-closure rates to 2.5% and driving monthly revenue growth from $100
K to $4.5 Mn
Scaled the hospitality business to $5 Mn annually with 2.4 Lakh bookings/year by driving the
digital and growth strategy, achieving a CAC:LTV ratio of 2.7
Built a scalable marketing engine generating 15K MQLs/month and expanding reach to 6M users
(40M quarterly impressions), while managing a $3.2 Mn annual growth budget to optimise
CAC and ROI.

Growth StrategiesPerformance MarketingCustomer RetentionMonetizationBusiness AnalyticsBrand Strategy

AVP || Product Growth and Strategy

Feb 2024 – Jan 2025 · 11 mos · Gurugram, Haryana, India · Hybrid

Leading product strategy, monetisation, and cross-functional execution aimed at ₹1000+ Cr annual revenue,
driving innovative investment offerings and AI-enabled sales and marketing automation.
Defined product roadmap with CEO to achieve annual revenue goal, aligning engineering, marketing, and sales.
Launched a ₹100,000 investment product for disrupting land ownership through dematerialisation
Leading Digital strategy for 32ND investments for the entire customer journey and achieved ₹270 Cr revenue
Scaled sales to 30 members with AI-first operational strategy, achieving a 2.5% closure rate from leads
Enabled AI-led performance marketing automation, achieving ₹26 ROAS on a ₹3 Cr monthly ad spend

Digital StrategyProduct StrategyPerformance MarketingBrand Strategy

Darwix ai

Senior Product Consultant

Oct 2023 – Feb 2025 · 1 yr 4 mos · Gurugram, Haryana, India · Hybrid

Enabled AI product strategy at Darwix.ai, shaping Agent Assist, and Intelligent Scoring solutions that
improved sales productivity and customer engagement for 50+ enterprise clients.
Aligned the product vision for Darwix.ai's Agent Assist and Workflow Automation, enabling sales
teams to get real-time AI assisted conversation nudges, and contextual next-best actions, to
boost closure rates by 68% for BFSI enterprise clients
Enabled multimodal product features, integrating voice calls, chat, and emails into unified
dashboards, giving managers a 360° view of customer interactions and driving measurable
uplift in NPS and retention
Defined integration roadmap with 3rd-party systems (CRM, cloud telephony, sales tools) to
embed Darwix.ai's conversational AI via SDKs and APIs

Open LLMArtificial Intelligence (AI)Large Language Models (LLM)User Experience (UX)Data IntegrationAgile Methodologies+2

Senpiper technologies india pvt. ltd.

Co-Founder

Nov 2019 – Jan 2024 · 4 yrs 2 mos · Gurugram, Haryana, India

Co-founded and scaled Senpiper into a low-code SaaS platform, growing to $1.7M ARR and 150K users
across 5 markets through product innovation and AI-led transformation
Co-founded and scaled a cloud-agnostic low-code platform for rapid deployment of enterprise-scale workflows, driving adoption across government and enterprise verticals in 5 international
markets.
Built and led a 30+ member cross-functional team spanning product, marketing, and delivery,
achieving $1.7M ARR and scaling to 150K enterprise MAU.
Achieved 100x user growth in 3 years by deploying 1,500+ mission-critical workflows for clients
including the UAE Health Ministry, P&G, Amazon, EY and ABM.
Deployed India's first police digitisation platform across 9 districts, delivering $3M in operational
efficiencies and establishing a replicable model for e-governance.
Drove product transition to an AI-first platform, enabling new use cases in project monitoring,
automated decision-making, and generative AI for enterprise workflows.

LeadershipPricing StrategyUser Experience (UX)StrategyFigma (Software)Product Design+7

Payu

2 roles

Senior Product Manager

Promoted

Apr 2018 – Nov 2019 · 1 yr 7 mos · Gurugram, Haryana, India

Drove product roadmap for growth and monetisation at PayU SMB, launching new products and
optimising onboarding to scale merchant base 3x and generate additional ₹150 Cr+ annual GMV.
Built India's first early settlement product as a key monetisation lever, enabling $2.7 Mn in
monthly disbursals for SMB merchants.
Launched PayU India's care platform to reduce merchant queries by 63% and Increase NPS for
18 to 57
Defined product strategy for PayU merchant app, and improving 90-day retention from 13% to
35%.
Designed & launched PayU Payment Button, Payment Invoices to increase platform monteisation
and generate $20Mn in annual GMV
Reduced merchant onboarding time from 98 days to 3 days for 75th percentile, driving a 220%
increase in SMB activations (500 to 1,600/month) while lowering CAC by 3x (₹3,600 to ₹1,100).
Launched PayU India's Customer Care platform, cutting merchant queries by 63%, and was
recognised with the company award for 3 consecutive years.

User Experience (UX)StrategyProduct DesignData AnalysisProduct ManagementCustomer Onboarding+1

Product Manager

Nov 2015 – Apr 2018 · 2 yrs 5 mos · Gurugram, Haryana, India

Managing and optimizing growth across channels for SMB business at PayU.

User Experience (UX)Product DesignData Analysis

Ericsson

Marketing Manager

May 2015 – Oct 2015 · 5 mos · Gurugram, Haryana, India

Product Management and Development of an enterprise application on Android platform for Consulting and System Integration practice to take marketing initiative on mobile platform. Gathered Requirement from senior leadership and Implemented latest material design libraries, cloud Integration to build a scalable .
Increased the user base by 30% on Ericsson's internal social media platform in a span of four months.
Developed the competency catalogue for OSS domain for better dialogue with Ericsson's global regions.
Effectively communicated results to the leadership team.

Skp group

Summer Intern

Apr 2014 – Jun 2014 · 2 mos · Mumbai Metropolitan Region

Identified the target companies engaged in business development and marketing activities
Assessed trends, growth drivers, operating models and focus geographies for potential clients
Worked Closely with partner to develop strategy & roadmap to roll out communication plan
Analyzed key trends and developed profiles for 134 potential clients from 22 countries

Oracle

Member of Technical Staff

Jul 2010 – Jun 2013 · 2 yrs 11 mos · Noida, Uttar Pradesh, India

Worked with Oracle's Identity Management group.
Oracle Identity Management provides a unified, integrated security platform designed to manage user identities, provision resources to users, secure access to corporate resources, enable trusted online business partnerships and support compliance (identity analytics) across the enterprise.
Worked on following projects:
Development and release of various Oracle Identity Manager connectors including Peoplesoft, Database User Management, Microsoft Active Directory.
Development of automation framework for connector testing