Chelsea L.

Product Manager

Singapore, Singapore, Singapore8 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led expansion into multiple APAC markets.
Achieved 300% growth in customer base.
Revamped onboarding processes to boost conversion rates.

Stackforce AI infers this person is a Fintech Product Leader with expertise in market expansion and customer onboarding.

Contact

Skills

Core Skills

Product StrategyMarket ExpansionMarket EntryProduct LaunchProduct ManagementCustomer ExperienceMarket DevelopmentConsultingPolicy DevelopmentResearchPolicy Analysis

Other Skills

AccountingAnalytical SkillsCase study writingChange ManagementClient-focusedCommunicationCompliance negotiationCost reduction strategiesCross-border transfersCustomer ServiceCustomer insightCustomer onboardingData AnalysisData analysisData presentation

About

I’m a product leader with experience building and scaling fintech products across Asia-Pacific, with a focus on cross-border payments, onboarding, and market entry. At Wise, I’ve led expansion into Greater China, Korea, and Thailand—delivering double-digit growth through deep customer insight, payment integrations, and end-to-end product execution. I bring a strong mix of strategy and delivery: from setting roadmaps and aligning stakeholders, to building robust KYC and compliance flows that unlock growth. Previously at Airwallex and Alariss, I’ve helped shape onboarding journeys and go-to-market initiatives across startup and growth-stage environments. I thrive in cross-functional, fast-paced teams, and am always keen to collaborate on impactful products that scale globally.

Experience

8 yrs 4 mos

Total Experience

1 yr 8 mos

Average Tenure

4 yrs 4 mos

Current Experience

Wise

3 roles

Board member and director

Promoted

Nov 2024 – Present · 1 yr 7 mos

Oversee the growth and operations of Wise Hong Kong

Senior Product Manager

Promoted

Jun 2024 – Present · 2 yrs

Spearheading Wise’s expansion in China, Hong Kong, Korea, and Thailand
Defined the vision and roadmap for APAC markets, working with teams across several countries to unlock opportunities in APAC
Delivered payment integrations and KYC flows tailored to local regulatory requirements while tackling pain points faced by personal and business customers on making international payments and ensuring scalability
Expanded Wise’s Hong Kong business customer base by 300% and doubled the verification conversion rate by launching the multi-currency account in Hong Kong and making strategic decisions on product offerings

Payment integrationsKYC flowsProduct executionCustomer insightProduct StrategyMarket Expansion

Product Manager

Feb 2022 – Jun 2024 · 2 yrs 4 mos

Launched and led products in the region, marking Wise's entry in China.
Launched Wise's first product in China since its inception, enabling expats to send money from China
Achieved 100% instant cross-border transfers sent via Wise to and from Hong Kong by shipping integrations with local banking partners
Pushed for price reductions with partners up to 60% of original cost and increased payment success rate from 60% to 80%
Drove 40% year on year growth in CNY, HKD and USD corridors by aligning cross-functional stakeholders across engineering, verifications, treasury, customer support, payment operations, compliance, and marketing

Product launchCross-border transfersStakeholder alignmentProduct StrategyMarket Entry

Airwallex

Product Manager

Jan 2021 – Jan 2022 · 1 yr · Shanghai, China

Grew the global customer base by 10 times across the United Kingdom, Australia, Singapore and new markets by revamping the web application and building best-in-class customer onboarding and KYC experiences
Boosted conversion rate from sign-up to first transaction by 6% redesigning flows, integrating with external databases and persuading compliance to reduce their requirements while staying compliant
Reduced KYC verification time by 33% and increased operational efficiency by building an internal case management tool that helped operation teams to assign and prioritise customers

Customer onboardingKYC experiencesWeb application revampProduct ManagementCustomer Experience

Alariss

Product Manager

Jan 2020 – Jan 2021 · 1 yr · San Francisco Bay Area

Increased client base by 20% by launching a core job marketplace platform and securing partnerships with VCs to onboard new tech companies
Grew revenue by 5% through launching a new EdTech product driven by user research and market segmentation analysis
Grew followers by more than 10 fold by driving end-to-end digital marketing strategies on social media including WeChat and LinkedIn

Job marketplace platformDigital marketing strategiesUser researchProduct ManagementMarket Development

The world bank

Consultant

Jan 2019 – Jan 2020 · 1 yr · Jakarta, Indonesia

Revamped the career management framework of 4.5 million civil servants by analysing a large dataset and interviewing 27 senior government officials to identify underlying issues and trends
Influenced top policymakers in the Government of Indonesia on the design of their bureaucratic reform by highlighting actionable insights on civil service management

Data analysisPolicy influenceFramework revampConsultingPolicy Development

United nations escap

Consultant

Jan 2018 – Jan 2019 · 1 yr · Bangkok, Bangkok City, Thailand

Conducted in-depth research and wrote 52 case studies on the legal frameworks in areas of health, children, workers, older persons and the disabled
Analysed data in APAC to highlight vulnerable groups in the attainment of financial inclusion and authored Financial Inclusion paper for the Inequality of Opportunity series

ResearchData analysisCase study writingPolicy Analysis