Oct 2022 – May 2025 · 2 yrs 7 mos · Mumbai, Maharashtra, India

• Product Management & Experimentation: Defined product strategies, tracked key performance indicators, and implemented data-backed feature rollouts to enhance user experience.
• Product-Led Growth: Led the development of new AI-powered product lines and enhancements, driving adoption and increasing platform engagement.
• GTM & Revenue Growth: Executed targeted marketing strategies, including email campaigns, affiliate partnerships, and paid media to enhance acquisition and retention.
• Growth & Optimization: Improved user experience by optimizing conversion funnels, streamlining onboarding processes, and leveraging behavioral data insights.
• Led 360-degree marketing campaigns and developed an omnichannel marketing strategy, ensuring seamless brand presence across digital, offline, and performance marketing channels.
• SEO & Organic Growth: Spearheaded content and optimization strategies to drive organic traffic and improve brand visibility.
• Cross-Functional Leadership: Worked closely with engineering, design, and marketing teams to align product development with business goals.

Nov 2021 – Oct 2022 · 11 mos · Mumbai, Maharashtra, India

Nov 2020 – Nov 2021 · 1 yr · Ahmedabad, Gujarat, India

• Solely led & managed digital marketing efforts, working with external agencies to execute performance-driven campaigns.
• Managed cross-functional collaborations with PR, design, and performance marketing teams to align brand messaging across channels.
• Designed GTM strategies, including targeted PR, email marketing & influencer outreach, leading to successful brand positioning.
• Developed a subscription-based model for the B2B sourcing platform, driving brand retention and recurring revenue streams.
• Conducted market research and consumer insights analysis, optimizing marketing strategies, driving growth in online engagement.

Jan 2020 – Jul 2020 · 6 mos · Noida Area, India

• Executed a variety of roles within the department specifically developed social media marketing strategies, PR Communication strategies while handling E-commerce operational management.
• Developed the social media marketing calendar. Worked as a liaison between the digital marketing agency and the organisation to increase the digital presence while driving e-commerce traffic.
• Assisted the director of business in managing marketing budget spend and expense tracking, including events, influencer marketing and giveaways.
• Developed marketing and press collaterals for campaigns while creating a customer-focused copy with the appropriate tonality.
• Served as the first contact for media Maintained a cordial relationship with global fashion & lifestyle content creators, influencers, and celebrity stylists.

May 2019 – Jul 2019 · 2 mos · New Delhi, India

• Brands Handled: Armani Exchange, G-Star Raw, Paul Smith, Luxe Bridge
• Collaborated with digital marketing teams to design and execute performance marketing campaigns.
• Developed Facebook advertising and promotional offer collaterals with informational imagery and videos.
• Partnered with macro-influencers / celebrities to elevate brand visibility, enhance credibility and drive sales.
• Re-engaged lapsed customers for Paul Smith by analyzing profiles and executing outbound calling campaigns, driving sales.

Sep 2017 – Apr 2018 · 7 mos · Pune

• Collaborated with a 6-member production team to drive demand forecasts, ensuring seamless operations.
• Worked closely with the design team, crafting compelling marketing materials & campaigns for social media, PR, and online sales.
• Led planning & execution of nationwide events & exhibitions, ensuring maximum brand exposure and direct consumer engagement.
• Managed influencer & celebrity collaborations, driving awareness and sales through curated events and partnerships.
• Enhanced production process efficiency, doubling output, reducing order TAT.
• Secured contracts with 4 new retailers on a B2B commission-based model, saving on commission costs.

May 2016 – Jun 2016 · 1 mo · Bangalore

• Assisted in market research and negotiated with 35+ vendors to build an end-to-end merchandise fulfilment contract.
• Calculated the future merchandise demand by analysing the current inventory, client-based orders and seasonal trends.
• Recommended strategies to boost sales by conducting root causes analysis of selling patterns in various senior management forums.
• Executed dynamic merchandising environment to generate sales using product placement, space allocation, and floor sets.
• Boosted brand visibility and awareness by developing artworks, communications and content for social media and website blog.