Jul 2014 – Present · 11 yrs 8 mos · Bengaluru Area, India · On-site

• I drove a comprehensive digital transformation that redefined commerce strategies, scaled enterprise operations globally, and delivered customer-centric solutions. By leveraging a First Principles approach, I addressed complex challenges and positioned Dell's e-commerce platforms as global leaders in B2B and B2C markets.
• Key achievements:
• Commerce Growth: Redesigned the digital ecosystem, driving a $10B increase in online revenue by shifting from a sales-led model to self-service solutions. Delivered $250M+ in annual revenue by streamlining catalog discovery, dynamic pricing, and seamless order processing.
• Customer-Centric Innovation: Enhanced customer journeys with tailored web and mobile experiences, achieving a record 74% NPS and boosting average order value by 12%. Created scalable solutions that catered to diverse global markets and elevated customer loyalty.
• AI-Powered Transformation: Spearheaded dynamic pricing and ML-based recommendation systems, driving $17M in incremental revenue and improving platform scalability by 60%. Tackled complex business challenges with innovation and data-driven insights.
• Global Market Expansion: Launched localized e-commerce platforms, delivering $450K in revenue within 90 days, capturing new markets by aligning commerce strategies with regional preferences.
• Operational Efficiency: Directed cross-functional teams to implement agile solutions that reduced order processing touchpoints by 50% and cut onboarding complexity by 90%, streamlining enterprise workflows.
• Strategic Leadership: Led globally distributed teams across product, engineering, UX, and analytics, executing multi-year roadmaps and fostering a culture of agile experimentation and collaboration.
• By integrating AI technologies, customer insights, and scalable strategies, I transformed Dell’s commerce platforms into future-ready systems. My leadership style focuses on enabling teams, driving measurable impact, and delivering exceptional customer outcomes.

Feb 2014 – Jun 2014 · 4 mos · Bengaluru, Karnataka, India · On-site

• At Aurigo, I drove the strategic direction of SaaS-based project management solutions for large infrastructure projects. I helped secure $1.3M in new contracts by refining our product positioning based on market research, positioning the company for success in a competitive space.

Sep 2008 – Jan 2014 · 5 yrs 4 mos · Bengaluru, Karnataka, India · On-site

• At First American, I spearheaded the product strategy and multi-year roadmap to deliver an intuitive, personalized web and mobile e-commerce experience for end customers while creating a robust workflow solution for stakeholders across the full mortgage lifecycle.
• Our self-service online workflow and document management system, launched in the Phoenix alpha market, generated $0.5M in revenue within six months—demonstrating strong market adoption and tangible consumer impact.
• This experience sharpened my ability to drive customer acquisition and retention by leveraging in-depth research, analytic targeting, and social media insights for continuous product iteration.

Jan 2005 – Jan 2008 · 3 yrs · London, United Kingdom

• Over a three-year period, I led comprehensive consumer research in London—defining key user preferences and authoring actionable insights that drove the agile development and launch of a user-centric design.
• By spearheading regular in-person discussions and leveraging data from Google Analytics and Omniture, I collaborated with onsite-offshore engineering teams to boost configure-to-cart conversion by over 7% and secure white-label partnerships with six key partners.