Y

Yash Makhecha

Co-Founder

Bengaluru, Karnataka, India10 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in crafting go-to-market strategies.
  • Proven track record in product marketing.
  • Strong background in user experience design.
Stackforce AI infers this person is a Product Marketing Specialist with expertise in SaaS and digital marketing strategies.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingMarketing ManagementMarketing CampaignsMarket ResearchUser Experience (ux)Strategy

Other Skills

Brand MarketingBusiness DevelopmentBusiness StrategyConsultingContract NegotiationCopywritingCultural DiplomacyCustomer Lifecycle ManagementCustomer ServiceDigital MediaManagementMarket AnalysisMarket SegmentationMarketingMarketing Strategy

About

I'm an engineer working to better understand how products interact and shape human behaviour. My areas of expertise include product design, growth, and the development and implementation of omnichannel go-to-market strategies. In my free time, I enjoy generating new ideas and devising feasible solutions to broadly relevant problems. My colleagues would describe me as a driven, resourceful individual who maintains a positive, proactive attitude when faced with adversity.

Experience

Alpha

Investor

Feb 2025Present · 1 yr 1 mo · Bangalore

Razorpay

Product Marketing Manager II

Feb 2024Present · 2 yrs 1 mo · Bengaluru, Karnataka, India

CopywritingMarketingMarketing ManagementGo-to-Market StrategyMarketing CampaignsCustomer Lifecycle Management+11

Locus

3 roles

Lead, Growth

Promoted

Aug 2022Feb 2024 · 1 yr 6 mos · Bangalore Urban, Karnataka, India

  • At Locus, I map product features & industry pain points to craft strong selling narratives & propel growth. My duties entail enriching the customer life cycle from pre-sales through up-sell with rich multi-format content, authentic messaging, & strategic cadences.
CopywritingMarketingMarketing ManagementGo-to-Market StrategyMarketing CampaignsCustomer Lifecycle Management+10

Product Marketing Manager

Jan 2022Aug 2022 · 7 mos · Bangalore Urban, Karnataka, India

MarketingMarketing ManagementGo-to-Market StrategyMarketing CampaignsCustomer Lifecycle ManagementBrand Marketing+9

Senior Specialist, Revenue Operations

Dec 2020Dec 2021 · 1 yr · Bangalore Urban, Karnataka, India

MarketingMarketing ManagementGo-to-Market StrategyMarketing CampaignsCustomer Lifecycle ManagementResearch Skills+5

Olive

GTM & Strategy

Mar 2022Oct 2023 · 1 yr 7 mos

  • At Olive, we're ushering in a diverse range of web3 financial products for retail investors worldwide. My responsibilities include overseeing GTM & inbound marketing efforts.
MarketingMarketing ManagementGo-to-Market StrategyMarketing CampaignsCustomer Lifecycle ManagementBrand Marketing+9

Social beat

Senior Digital Marketing Specialist

Jan 2020Dec 2020 · 11 mos · Bangalore

  • At Social Beat, I leveraged emerging digital platforms to deploy ROI driven marketing campaigns for Social Beat's clients. My work often included strategy, media planning and client services.
CopywritingMarketingMarketing ManagementMarketing CampaignsCustomer Lifecycle ManagementBrand Marketing+8

Hackerearth

2 roles

Community Outreach Specialist

Jan 2019May 2019 · 4 mos

  • As an Outreach Specialist I marketed HackerEarth's innovation products to communities across the United States. My responsibilities included ensuring a smooth on-boarding process for our partners and delivering successful experience on HackerEarth's Sprint platform
Marketing CampaignsBrand MarketingStrategy

Full Stack Marketing Associate

May 2018Jan 2019 · 8 mos

  • At HackerEarth I joined the charge on the company's transition from a services company into a pioneer in innovation management SaaS products. My responsibilities included charting intelligent campaigns on social platforms to spark meaningful engagement.
CopywritingMarketing CampaignsCustomer Lifecycle ManagementUser Experience (UX)Brand MarketingResearch Skills+4

Penn state university

3 roles

Resident Consultant

Sep 2017Nov 2019 · 2 yrs 2 mos

  • At TLT I was on the forefront of educational technology at Penn State. I aided in the process of discovering and implementing new methods of learning and teaching such as augmented reality, 3D Printing, IoT and smart classrooms.
Market Research

Independent Researcher

Aug 2017May 2018 · 9 mos

  • Project Woven Light -
  • By using fiber optic cables to collect ambient light for sustainable energy generation, this study was around a unique solution to an industry-wide energy plague. It offered clean, sustainable energy harvested directly from the sun. By using woven, fibre-optic systems to harvest light energy the constraints of a solid photo-voltaic cell are eliminated allowing for organic structures to participate in self-sustainability. Applications of this project are relevant at every scale; it provides an energy solution that can be integrated within many landscape projects and will enable a new generation of off-grid low-power systems.
User Experience (UX)Research SkillsMarket Research

Fundraising Consultant

Feb 2017May 2017 · 3 mos · State College, Pennsylvania Area

StrategyNegotiation

Tedxpsu

Team Lead

Aug 2016Aug 2018 · 2 yrs · United States

  • At TEDxPSU my team and I worked on marketing and creating memorable experience for attendees and esteemed speakers
Marketing CampaignsResearch SkillsMarket ResearchPublic RelationsNegotiation

Tech active

International Business Consultant

Jun 2016May 2017 · 11 mos · State College, Pennsylvania

  • At Tech Active I helped businesses develop a roadmap to sustainable growth by helping them leverage digital avenues such as e-commerce and online marketing.
Marketing CampaignsStrategy

Max services

Founder

Jun 2013Jun 2014 · 1 yr · Bangalore, India

  • Consumer support for iOS, Android and Windows systems. Serviced over 800 clients over the span of one year. MAX services nurtured my passion for marketing and consumer product design before I was able to explore it in junior college and university.

Education

Penn State University

Bachelor’s Degree — Electrical Engineering

Jan 2015Jun 2019

Udacity

Android Development Nanodegree — Computer Science

Jan 2017Jan 2017

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