Dec 2024 – Present · 1 yr 3 mos · Hybrid

• Transformed Enterprise East pipeline generation, delivering $1.3M in value within 8 months – a 200%+ increase year-over-year. Achieved this by pioneering and scaling an outbound strategy with 70% channel contribution, leveraging advanced AI tools for personalized outreach and account prioritization.
• Secured CMO approval and budget for cutting-edge AI-powered sales tools (e.g., Gan AI, Titan X, Navattic, Dripify), leading to global rollout across US, EMEA, and APAC teams and significant improvements in lead generation and nurturing.
• Architected and implemented a new KPI structure, aligning targets across all regions and establishing clear metrics for success in the new fiscal year.
• Developed and standardized Sales & BD SOPs, enhancing SQL and SAL strategies and fostering seamless collaboration on joint accounts.
• Drove a 22% improvement in BD rep efficiency within 3 months by automating critical tasks like account prioritization and contact creation, freeing up bandwidth for strategic engagement.
• Acted as Project Manager for the Account Prioritization Automation initiative with the CRM team, designing rubrics and spearheading interactive demo creation with Content & Website teams to boost MQLs via the website.
• Cultivated a high-performing team of 8-11 BD reps, elevating B Players to A Players: from 20% to 100% KPI achievement within 6 months.
• Mentored and coached a new USBD manager, guiding them to improve team performance within two months significantly.
• Designed and delivered quarterly in-person bootcamp sessions for the entire 30-rep US BD team, enhancing skill sets and fostering team cohesion.
• Developed AI-powered internal applications (Lovable) to calculate incentives and generate personalized LinkedIn messaging/industry-specific infographics, empowering reps with innovative tools.

Nov 2023 – Nov 2024 · 1 yr · Bengaluru, Karnataka, India · Hybrid

• Developed comprehensive marketing plans and playbooks, driving lead generation across events, social media, and outbound campaigns and establishing a consistent pipeline for the sales team.
• Negotiated and collaborated with external vendors to fast-track demand generation activities.
• Spearheaded product marketing initiatives, including brand positioning and GTM strategy resulting in a 33% increase in organic website traffic within 2 months.
• Managed product positioning, booth graphics and marketing materials for industry events.
• Represented Syren Cloud and engaged with potential customers at international industry events to drive brand visibility and implemented campaigns that resulted in a 26% increase in post-event lead conversion.
• Leveraged industry marketplaces, such as Capterra and Gartner, to drive lead generation.
• Drove over $1 million in deal value within 6 months, representing 20% of the company's annual target of $5 million in net new business.

Jan 2023 – Oct 2023 · 9 mos

• Women of the Year 2022 -2023
• Onboarded and, managed a team of 5 SDRs to deliver exceptional performance within a month
• Worked with Digital and, events teams to set MQL and, Discovery call targets for 2023
• Resolved problems, and improved operations by conducting L&D sessions and, defining SOPs for gaps in the current process
• Delivered 260% PVA of Discovery calls and, Sales Qualified Leads Quarter-on-Quarter with 80% of the SDRs new to the role

Nov 2021 – Dec 2022 · 1 yr 1 mo

• HighFlyer Award in Q3'22
• HighFlyer of the Year'22
• Qualified Inbound leads to SALs with an achievement of 160% in 2022
• Conducted rigorous research on assigned accounts and markets, leading to effective sales strategies
• Maintained Daily, Weekly, and, Monthly Performance Trackers
• Data analysis on a quarterly basis to understand lead quality along with actionable items
• Automation Tools - Salesforce, Dripify, 6Sense, Outreach, Crystal, Sendoso

Oct 2020 – Oct 2021 · 1 yr

• Managed an SDR team and, worked closely with the Leadership team to set targets and, strategize for each quarter
• Hired and, trained the SDRs in the team
• Defined SOPs & best practices which improved team performance by 3x within 4 months
• Worked closely with the Sales Team to drive deal closure

Nov 2019 – Oct 2020 · 11 mos

• Work with the Marketing team on Inbound campaigns, upcoming webinars, etc. to drive better conversions on Inbound traffic
• Outbound activities via emails and, LinkedIn exceeding a target of 8 meetings per month
• Work closely with the Global Head of Sales & Marketing each quarter to renew the content

Jun 2017 – Oct 2019 · 2 yrs 4 mos · Bangalore, India

• Lead Generation via research on various industries with an average of 40% lead to an opportunity conversion rate
• Explore and set up CRM tools to execute the sales and marketing campaigns
• Manage the weekly and monthly reports in order to track and maintain the sales pipeline
• Engagement with prospects via Outbound Campaigns and, channels in order to drive conversations for the product, Papertrell
• Discovery Calls to understand the requirements and, determine opportunities to be passed on to the Director of Business Development
• Set up Demo accounts and, the flow of activities for the potential clients

Jan 2017 – May 2017 · 4 mos · Bangalore

• Requirement document and, testing for existing clients
• Getting tickets approved by QA Manager
• Manual testing of the product OxZion