Deepak Pruthy

CEO

Delhi, India15 yrs 10 mos experience

AI Enabled

Key Highlights

Built a 700-member team from scratch.
Achieved 200% growth in under-penetrated markets.
Transformed sales processes for major clients.

Stackforce AI infers this person is a Sales and Strategy Professional with expertise in B2B and Building Materials.

Contact

dpruthy@gmail.com LinkedIn

Skills

Core Skills

Sales EffectivenessGo-to-market StrategySales OperationsChannel SalesBusiness AnalysisBusiness-to-business (b2b)

Other Skills

AlliancesArtificial Intelligence (AI)B2B2CBudgetingBuilding MaterialsBusiness ConsultingBusiness StrategyBusiness TransformationConstruction chemDTCDistribution Channel ManagementIncentive ProgramsInfluencer loyalty programKPI DashboardsLeadership

About

"Many companies get trapped by the paradox of hitting numbers 'now' versus improving sales for future quarters or years ahead" Tiffany Bova, Salesforce. I have seen numerous organizations experience this dilemma and take a myopic view which costs them dearly in medium to long term. I am a sales & strategy professional who has been enabling organizations accelerate their growth by transforming GTM and enhancing effectiveness of their sales teams. My work has cut across industry, channels and domains within sales and distribution be it B2B, B2C & sales operations. Asian Paints, Pidilite, AkzoNobel and Paytm are some of the organizations where I built winning teams who delivered disruptive revenue growth. In McKinsey I co-executed sales transformation programs for clients from Building material and automotive space I am passionate about: # Building businesses from scratch and scaling them up # Enhancing effectiveness of sales force by deploying structured sales processes. On a personal front, I love to read Indian Mythology and have experienced that mythology offers solutions to all professional and personal problems.

Experience

Growth investing

Building Growth Investing

Oct 2025 – Present · 5 mos · Noida, Uttar Pradesh, India

Watertec india

National Channel Development Manager

Aug 2024 – Jul 2025 · 11 mos · Mumbai, Maharashtra, India · On-site

Expanding reach in under penetrated markets of North and West India. Channel expansion has led to 200% growth in North within 12 months.
Partnered with Boston Consulting Group in transforming sales processes in order to accelerate revenue growth. Was spearheading adoption of DMS at Distributor points.
Acted as a POC between Investor (Warburg Pincus) and Watertec’s central team.

Paytm

Vice President

Dec 2021 – Aug 2024 · 2 yrs 8 mos · Noida, Uttar Pradesh, India · On-site

Built a 700-member team from scratch to gain highest market share in Transit card category.
Reduced distribution CAC of business from ~ Rs 550/- to Rs 200/- per new user by enhancing effectiveness of sales team and introducing low-cost distribution channels.

Strategic PlanningBudgetingBusiness AnalysisSales EffectivenessGo-to-Market StrategyLeadership+8

Mckinsey & company

Sales Consultant

Dec 2017 – Sep 2021 · 3 yrs 9 mos · Gurgaon, Haryana

Partnered with various clients to accelerate Sales growth.
Transformation of GTM (Go-To-Market) Strategy
Segmentation of Retail channel and designing interventions / sales pitch for different customer segments
Sales War room: Creating Review cadence for enabling structured performance review and problem-solving market challenges
Sales Force Effectiveness: Restructuring Sales team, creating modules for Sales force training and creating R&R programme for motivating Sales team

Building MaterialsChannel SalesStrategic PlanningBusiness-to-Business (B2B)Sales EffectivenessGo-to-Market Strategy+12

Ultratech cement

Zonal Head - Building Products Division - North

Mar 2015 – Dec 2017 · 2 yrs 9 mos · India

Setting Up Distribution and getting products specified in major departments of North India.
Market Analysis to strategise Company's operations.

Building MaterialsChannel SalesBusiness AnalysisBusiness-to-Business (B2B)Go-to-Market StrategyLeadership

Pidilite industries limited

Regional Sales Manager

Oct 2012 – Feb 2015 · 2 yrs 4 mos · Chandigarh

Managing distribution and institutional business for Upper North for Dr Fixit Division.
Increased applicators 4X to increase demand generation
Contribution of High margin (new products) increased from 2% to 10%

Building MaterialsChannel SalesBudgetingGo-to-Market StrategyLeadershipWaterproofing+5

Akzo nobel decorative coatings

BDM - Project Sales / Institutional Sales

Jul 2009 – Sep 2012 · 3 yrs 2 mos · Greater Delhi Area · On-site

Delivered Disruptive growths to win award for best Pro Manager for two consecutive years.
Made Inroads into all major builders and Corporate Customers of given geography and strengthened relationships with Key Accounts.

Building MaterialsBusiness AnalysisBusiness-to-Business (B2B)LeadershipChannel Sales