Mar 2023 – Oct 2024 · 1 yr 7 mos · Mumbai, Maharashtra, India · Hybrid

• Handling the P&L of the organisation in India.
• Currently leading a Sales team across all 3 regions who are digital experts and love solving complex problems for clients across categories.
• My present charter also includes evangelising the Blis platform, working with Agency and Client leadership and creating Thought leadership for the organisation in India.

Mar 2020 – Mar 2023 · 3 yrs · Mumbai, Maharashtra, India

• My role here includes --
• 1) Leading a Sales team of self driven achievers.
• I look after Ads monetization across Paytm, Paytm4Business ( merchant app) and Paytm Money (investors app) and the Paytm DSP.
• 2) Handling a 80-100 Cr INR ads business portfolio for Paytm ads across all top Agencies and clients & across all 3 of Paytm's apps
• 3) Paytm DSP & Affiliate platform :-
• Getting brands on the data layered DSP solution for driving performance goals. An extention to this is the video DSP platform where we layer deterministic data signals over video campaigns on 3rd party platforms.
• 4) Helping Agencies formulate their Performance spends and suggesting solutions for clients across multiple 1P & 3P solutions by delivering Leads &/ or Installs.
• 5) Working on GTM for new launches across all Paytm apps and evangelising the solutions in the market

Oct 2019 – Present · 6 yrs 5 mos · India

Jan 2017 – Mar 2020 · 3 yrs 2 mos · Mumbai Area, India

• My role here includes --
• 1) Handling Flipkart Ads for North, West & South and the single POC for agencies for all 3 regions.
• 2) Handling a 40-50 Cr ads business portfolio for Flipkart ads across the 3 regions and across all top Agencies.
• 3) Flipkart - Hotstar platform :-
• Getting brands on the digital first Flipkart-Hotstar data driven video platform, launched in 2018. The platform is a first of a kind alliance between a leading OTT platform and a top e-commerce player to reach out to relevant user cohorts. Brands are leveraging it by creating segments based on purchase behaviour, category targeting, mode of payment etc and reaching highly relevant userbase only.
• 4) Helping Agencies formulate their eCommerce spends and suggesting solutions for clients across categories.
• 5) ROI campaigns : -
• Running performance campaigns for brands not retailing on Flipkart. BFSI, Telecom, Edutech, Internet brands and Auto clients directly engage with Flipkart to successfully manage performance campaigns throughout the year by creating definitive user segments.
• 6) Sponsorship :-
• Getting sponsors on board during sales events on Flipkart. Since 2017 The Big Billion days have attracted sponsors. Along with that, brands have also sponsored the seller programmes and seller dashboard inventory.

Dec 2015 – Dec 2016 · 1 yr · Mumbai Area, India

• Handling mobile, Desktop & Content business for Network 18 popular platforms like-- Firstpost, Overdrive, Tech2, Faking News etc.
• Responsible for providing digital solutions to clients on the Network 18 platform.
• Working on Native and Sponsored content for clients across sectors.
• Content ideation, execution on digital briefs (articles/videos/infographics).
• End to end Campaign management and deliveries

Nov 2014 – Dec 2015 · 1 yr 1 mo · Beijing, Mumbai

• Responsibilities
• Formulate Mobogenie partnering strategy with all types of brands & agenices, establishing strategic goals, priorities, product strategy and go-to-market programs - fully aligned with our corporate strategy.
• Conduct detailed analysis of the ecosystem: its sub-segments, available market opportunities for Mobogenie, market entry points, and any other analysis that assists the formulation of our partnering strategy.
• Manage a complex set of strategic partners who will cooperate with Mobogenie in their goal of reaching the right audience
• Nurture a multitude of midsize and emerging companies who look to promote their product/titles to the desired user base
• Message and market the value of a Mobogenie partnership to partners, articulating our benefits to them, building longterm win-win strategies and obtaining their investment into the Mobogenie platform.
• Working closely with the marketing & sales group at both Mobogenie and the partner, identify and drive a variety of joint marketing programs: awareness, demand generation, field programs, channel programs, and leverage the partner’s programs to drive Mobogenie proliferation.
• Drive the creation of content aimed at customers, that sharpens and crisply communicates the value of using Mobogenie product alongside those of the infrastructure partners.
• Working closely with product groups, ensure that our products are well-aligned. Drive the definition and establishment of mutual support statements, solutions, virtual appliances, product roadmaps, as well as differentiated innovations. Devise a strategy and program to obtain design commitments around the Mobogenie platforms, tools, APIs and enablements.
• device ideas for promoting the Mobogenie App Store.

Jul 2013 – Nov 2014 · 1 yr 4 mos · Mumbai Area, India

• To oversee the multiple mobile first campaigns running for various clients
• working with marketing teams of clients across sectors for mobile initiatives and defining deliverables from our end.
• Ideating and innovating for client requirements across sectors in order to tap the far reaching potential of the mobile handset. This includes creating customized B2B apps, IVR solutions and SMS alert products

Mar 2013 – Jul 2013 · 4 mos · Mumbai, Maharashtra, India

Feb 2010 – Jun 2011 · 1 yr 4 mos · New Delhi, Delhi, India · On-site