Jul 2025 – Present · 8 mos

• I'm helping Braintrust with Product Growth (on boarding + feature discoverability) and their PLG marketing strategy.

Oct 2024 – Present · 1 yr 5 mos

• I help Scrunch with creative growth strategies and tactics to acquire and convert new users.

Sep 2024 – Apr 2025 · 7 mos

• I'm helping AirOps with their Growth, Product, and Marketing Strategy and Tactics

Aug 2024 – Jul 2025 · 11 mos

• I'm helping Neon.tech with Growth Product and Growth Marketing. I'm helping them improve their conversion from free accounts to self service paid accounts and increase the new free accounts from icp companies.

Dec 2023 – May 2024 · 5 mos

• I ran marketing and growth in Vercel while the current head of marketing is on leave.

Jul 2021 – Jun 2024 · 2 yrs 11 mos

• I advise Vercel on their GTM strategy. I'm helping them craft and execute a top-down strategy that targets Director/VP of Product Management and Engineering. At the same time, I'm helping them double down, and optimize their product-led growth (PLG) strategy with developers.
• Vercel combines the best developer experience with an obsessive focus on end-user performance.

Sep 2023 – Jul 2024 · 10 mos

• I advise Retool on marketing startegy, developer marketing and product growth programs.

Apr 2023 – Apr 2024 · 1 yr

• I advise Deepgram on all things Marketing, specially focused on DevRel, PLG, Demand Gen and Product Marketing.
• I also act as the head of marketing during the CMO's paternity leave

Apr 2023 – Jan 2024 · 9 mos

• I advise Ashby on Marketing Strategy and Demand Gen

Jan 2023 – Present · 3 yrs 2 mos

• I'm a Madrona scout looking for great companies and awesome founders to invest in.

Oct 2022 – Present · 3 yrs 5 mos

• I advise Clerk.dev on Product growth, including strategies to improve activation, retention and conversion. I also advise the team on marketing strategies to acquire developers

Sep 2022 – May 2023 · 8 mos

• I advise Spot.ai on their GTM strategy including outbound strategy, GTM planning, and team structure.

Apr 2022 – Sep 2022 · 5 mos

• I'm helping Tenderly craft its new positioning and messaging that encompasses all of its products and features. This includes helping with the messaging doc, landing pages, launch plan, partnerships, etc.

Mar 2022 – Mar 2023 · 1 yr

• I advise Airbyte on developer marketing, outbound, growth marketing, and activation and retention for their product.

May 2021 – May 2022 · 1 yr

• I'm in charge of building Rev's GTM and Growth strategy for their new product rev.ai with help of their product, marketing, and sales teams.
• rev.ai is a the most accurate speech-to-text API that developers can use!

Mar 2021 – Aug 2021 · 5 mos

• I advise Kyle Lacy (CMO of Lessonly) on GTM Strategy, organizational structure, and product-led growth initiatives

Feb 2021 – Apr 2021 · 2 mos

May 2020 – Jan 2021 · 8 mos

• I am the leader of the Marketing team at Auth0 (80+ employees). I'm responsible for helping create the marketing strategy that allows Auth0 to double its annual recurring revenue (ARR) every year. I'm responsible for building a team of marketers and designers who define Auth0’s go to market strategy and create the messaging framework that will be used to communicate Auth0’s brand and value proposition to the marketplace.
• The marketing team was responsible for 82% of the revenue that Auth0 generated in 2018 and 2019.
• I'm a key member of the senior leadership team (SLT) and play a significant role in achieving the company’s most important goals and top priorities, all while exhibiting its core values.
• I'm part of core early team that drove launch and explosive growth to unicorn status.

Jan 2021 – Present · 5 yrs 2 mos · San Francisco Bay Area

• We help B2B startups grow faster in exchange for equity. We help startups with GTM, specifically focused on Product-Led Growth, ABM Outbound, and Automated outbound.
• We are a team of senior (VP, SVP) B2B marketers with significant experience at high-growth startups (Segment, Vercel, Cohere, Auth0, Atlassian, Scale.ai).

Feb 2020 – Mar 2022 · 2 yrs 1 mo · San Francisco Bay Area

• I advise Puppet on go to market and growth strategy for Relay, a new product that will revolutionize the DevOps industry, through event driven automation and powerful integrations

Sep 2018 – Sep 2019 · 1 yr

• As the VP of Product, I create the vision and strategy of how the Auth0 product roadmap will evolve in the future, making sure that it’s aligned with market needs and the company strategy. I'm in charge of hiring and leading a world class team of product managers who execute on this strategy by adding the right new features to the Auth0 platform.
• Success for the product team means shipping relevant products that drive short-term adoption and revenue, as well as new products that will extend beyond short-term revenue goals.
• I'm a key member of the senior leadership team (SLT) and play a significant role in achieving the company’s most important goals and top priorities, all while exhibiting its core values.

Sep 2016 – May 2020 · 3 yrs 8 mos

• I am the leader of the Marketing team at Auth0 (80+ employees). I'm responsible for helping create the marketing strategy that allows Auth0 to double its annual recurring revenue (ARR) every year. I'm responsible for building a team of marketers and designers who define Auth0’s go to market strategy and create the messaging framework that will be used to communicate Auth0’s brand and value proposition to the marketplace.
• The marketing team was responsible for 82% of the revenue that Auth0 generated in 2018 and 2019.
• I'm a key member of the senior leadership team (SLT) and play a significant role in achieving the company’s most important goals and top priorities, all while exhibiting its core values.
• I'm part of core early team that drove launch and explosive growth to unicorn status.

Jun 2015 – Aug 2016 · 1 yr 2 mos

• I'm in charge of all Marketing at Auth0.
• The Marketing team is responsible for all data-driven marketing (including SEO and SEM), setting the content strategy, A/B experiments (including pricing and packaging), developer evangelism, product marketing, PR and lifecycle marketing.

May 2014 – Jun 2015 · 1 yr 1 mo

• I was the 6th company hire.
• My main duties were:
• Deliver compelling technical briefings for strategic customers, press, and analysts.
• Write influential technical white papers and articles.
• Build inspiring proof-of-concepts, prototypes, and sample applications.
• Work closely with product management and engineering to define product directions.
• Be an influential voice representing the product in community forums and blogs.
• Deliver technical workshops for key customers.
• Present at industry conferences.
• Lead field readiness activities.
• Facilitate knowledge sharing and transfer within the company.

Jun 2017 – Feb 2020 · 2 yrs 8 mos

• I mentor the new startups incubated by NXTP Labs on marketing, growth, data, analytics and working with the sales team.

Jan 2014 – Jan 2014 · 0 mo · Argentina

• I gave an AngularJS Training on Socialmetrix. The training started with basic AngularJS including the philosophy, controllers, scope, views and ended up with tips on building enterprise level AngularJS applications with very small controllers using the DRY principle, complex directives using ngModel, FormController and $compile, $apply and $digest explanation and much more.

Jul 2013 – Jul 2016 · 3 yrs

• I've been speaking at several conferences and creating video courses and tutorials for users.
• I've spoken or will soon be speaking at:
• DevoxxFR
• ngEurope
• AngularMTV
• DevoxxBE
• ConFoo
• dotJS
• ngConf
• PHPConfAr
• JSConfAr

Jun 2013 – Oct 2013 · 4 mos

• I've been working as an AngularJS Consultant for CoachAxis.
• I'm helping the company learn AngularJS, learn the best way to organize and architect an app, how to test and helping with general problems.

Jan 2013 – Jun 2013 · 5 mos

• I've authored and published with Packt the Play Framework 2 Video course.
• This video course is for Java programmers who want to develop applications in a simple and straightforward manner. All you need to start this course is basic Java knowledge and the desire to create powerful web applications using the Play! Framework.

Nov 2012 – May 2014 · 1 yr 6 mos · Remote from Argentina

• I’m in charge of the architecture design and development of core functionalities for the Aquicore StartUp. I work with Play! Framework with Scala and Java in the BackEnd and with AngularJS and Underscore in the FrontEnd.

Sep 2012 – Jul 2014 · 1 yr 10 mos · Argentina

• I've been working as a Freelance developer for several US startups and companies. I've worked defining architectures for both WebApps and APIs for mobile apps, leading teams and developing both BackEnd and FrontEnd.
• I've worked in Traditional form-based web apps, scraper bots, analytics applications, distributed processing, API integrations (Twitter, Facebook, Foursquare, LinkedIn among others, custom API design, development environment setups and more.

Aug 2011 – Nov 2012 · 1 yr 3 mos

• I have been working in different Web, Web Mobile and Android projects as Project leader, including Tagg (Pet tracker) for Qualcomm and MercadoPin.
• I've participated in Startup's incubation, helping with the Software Architecture, Product Management, Managing People and Programming. We've been using Lean Startup and Ruby On Rails for those startups.

Apr 2010 – Jul 2011 · 1 yr 3 mos

• Working with both Web Applications and Back End applications in Java. Using Hibernate, Spring, ActiveMQ, Maven.

Apr 2007 – Apr 2010 · 3 yrs · Argentina

• Working with several technologies like:
• Java, Hibernate, Sping, jBPM, JBoss, Axis, XStream, Spring MVC, log4j, JMS, JMX, Drools, C#, VB .Net, ASP .Net,