Jun 2023 – Feb 2025 · 1 yr 8 mos · Bangalore Urban, Karnataka, India · On-site

• Led and built India’s largest OTT advertising platform at Disney+ Hotstar, powering high-impact ad monetization across live sports and on-demand video. Spearheaded end-to-end product strategy, scaled ad-serving, self-serve and programmatic capabilities, and delivered ad innovation at scale that enabled record-breaking concurrency and revenue during marquee events like IPL and ICC World Cup.

Feb 2022 – Jun 2023 · 1 yr 4 mos · Bangalore Urban, Karnataka, India · Hybrid

• Built and scaled India’s largest fixed income marketplace at Yubi, enabling institutions and individuals to invest in fixed income securities, while helping businesses raise capital through bonds and other debt instruments. Led the end-to-end product strategy and delivered solutions that addressed key pain-points across the user journey—including onboarding, discovery, execution, and post-trade workflows—ensuring a seamless and SEBI-compliant experience for all stakeholders.
• The platform facilitated significant deal flows, driving transparency, efficiency, and liquidity in India’s fixed income ecosystem. Collaborated closely with legal, compliance, and risk teams to align with SEBI and RBI regulations, while building a trusted, scalable investment platform tailored to both institutional and retail investors.

Feb 2021 – Feb 2022 · 1 yr

• Built & scaled search advertising for marketers (brands & sellers) to deliver performance advertising objectives, provide delightful customer experience & scale ad-tech business & product.
• Led the self serve advertising platform for Flipkart, which empowers thousands of advertisers to realise the power of e-commerce advertising
• The advertising solutions empowers marketers to achieve multiple objectives in an efficient, data-driven, scalable & intelligent fashion.

Jul 2017 – Feb 2021 · 3 yrs 7 mos

• Led performance (search) advertising products for brands & sellers to deliver advertising objectives, provide delightful customer experience & scale ad-tech business & product. The platform empowers marketers to achieve multiple objectives in an efficient, data-driven, scalable & intelligent fashion.
• Built digital marketing platform to achieve multiple objectives to the marketing team & help customers in their shopping journey ((Push Notifications, In-app notification Email, etc.)
• Launched first data / audience management platform (DMP) for flipkart to enable multiple businesses to reach out to intended customers in a powerful, efficient & secure way and democratise the e- commerce data

Jan 2016 – Jun 2017 · 1 yr 5 mos

• Changing the brand advertising & merchandising ecosystem through the biggest Indian e-commerce platform in India
• Built ad-tech products for brand advertising helping brands reach their customers and scale ad-tech business & product
• Built content management platform to create & deliver merchandising content on Flipkart's storefront to provide great customer experience and drive business value

Oct 2011 – Dec 2015 · 4 yrs 2 mos

• Built & Scaled Multi-Million $ Sell-Side Platform for Mobile, Video & Native Advertising
• Developed and implemented product strategy (Market Analysis & Segmentation, Competitive Landscape, SWOT Analysis, Revenue Projections & Roadmap Development) in alignment with business & company strategy
• Helped in defining processes for cross-functional teams including engineerings, operations, escalation management, sales feedback loop etc.
• Built Go - To - Market Plan and Activities & executed with Business Leadership, Product Marketing, Marketing Communication & Events team
• Training internal & external clients
• Team building and mentorship to cross-functional teams including product, engineering, tech escalation & business
• Led projects & initiatives involving cross-functional teams including Sales, Engineering, Training, Finance, Legal, Support etc.

Apr 2010 – Oct 2011 · 1 yr 6 mos

• Handled the top US and European publisher client accounts and helped them maximize their revenue using various account management and optimization practices.
• Handled the portfolio of the world’s top business Companies( major online Publishers)
• Online Publishers Partner: - Zynga, Boston Herald, Slacker
• Ad networks Partners: - Yahoo, Google, Adbrite, Microsoft media, Tribal Fusion etc.
• Account operation strategies and business relationship management
• Developed marketing, sales and demand strategy to increase the publisher revenue.
• Worked with agencies, publishers, networks, DR advertisers, brands for online display advertising
• Managed Ad network relationship for clients.
• Data Analysis, Reporting and Analyzing trends to provide revenue lift to publishers
• Team Management

Jun 2009 – Mar 2010 · 9 mos

• Handled web marketing and online advertising campaigns for national and international clients.
• Areas of expertise include on-page optimization, SEO/SEM, link building, PPC (Pay Per Click), Content writing, Press releases and Google Analytics.