Rakesh Rangdal

Business Development Executive

Bengaluru, Karnataka, India12 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 8 years in sales and business development
Led teams at Amazon and Paytm
Expertise in B2B sales and e-commerce strategies

Stackforce AI infers this person is a B2B e-commerce and sales strategy expert.

Contact

Skills

Core Skills

Strategic Business DevelopmentSales ManagementBusiness DevelopmentCategory ManagementBusiness Strategy

Other Skills

Account ManagementAd MonetizationBusiness GrowthBusiness-to-Business (B2B)Consumer ActivationDigital MarketingIdentification and Collaboration with Key PlatformsInnovative Ad LaunchKey Account ManagementLeadership in Emerging Traffic ChannelsLogistic SolutioningMarketing Task ExecutionMentorshipMethodology DevelopmentOnline Advertising

About

With more than 8 years of experience in leading sales and business development teams in the internet industry, I am a Senior Business Development Manager at Amazon, the world's largest e-commerce company. I hold an MBA from IIMB and a Bachelor's Degree in Electronics and Communication Engineering from NITK Surathkal. In my current role, I create and execute strategies that drive growth and innovation for Amazon, leveraging my expertise in B2B sales, e-commerce, logistics, and online advertising. I work with diverse and cross-functional teams to deliver results and exceed expectations for the customers, partners, and stakeholders. In my previous roles, I managed and grew the bus travel business at Paytm, onboarding 2000+ bus operators and generating INR 30L/month by ad monetization and deposit incentive programs. I also handled logistic solutioning for e-commerce players, D2C brands, and aggregators at Shadowfax, managing a team of 35+ BDMs and overseeing pricing and negotiation with the clients. I am passionate about exploring new opportunities and challenges in the online space, and applying my skills and knowledge to create value and impact. I am always eager to learn from others and share my insights and best practices. My goal is to contribute to the vision and mission of Amazon and help it achieve its objectives and aspirations.

Experience

Amazon

Head of Sales and Business Development

Aug 2021 – Present · 4 yrs 7 mos · Bengaluru, Karnataka, India · On-site

Strategic Partnership Execution in Amazon Ecosystem: Formulated and executed innovative partnership strategies across diverse clients like Times of India(TOI), NDTV gadgets, Josh(Short video app), Sharechat & Coupondunia etc, leveraging Amazon ecosystem programs such as affiliate marketing, Amazon Live, #FounditonAmazon, Amazon Games, and Articles (On-site publishing).
Leadership in Emerging Traffic Channels: Spearheaded the emerging traffic channels charter, focusing on new-age vernacular and short video apps, within the realms of influencer and performance marketing functions at Amazon.
Identification and Collaboration with Key Platforms: Identified and collaborated with key platforms including Josh (133 million Monthly Active Users - MAU, short video app), Sharechat (350 million MAU, vernacular social media app), and MXplayer Takatak (150 million MAU, short video app).
Innovative Ad Launch: Launched an industry-first automated image object identification-based influencer ad on Josh, making a significant mark in the global market.

Strategic Partnership ExecutionLeadership in Emerging Traffic ChannelsIdentification and Collaboration with Key PlatformsInnovative Ad LaunchStrategic Business DevelopmentSales Management

Shadowfax

Director of Sales And Business Development

Mar 2021 – Aug 2021 · 5 mos · Bengaluru, Karnataka, India · On-site

Managed team of 35+ BDMs responsible for order and revenue growth. Was involved in key account management and building sales pipeline
Handled logistic solutioning for e commerce players, D2C brands and aggregators. Was responsible for pricing and negotiation with the client

Team ManagementKey Account ManagementLogistic SolutioningBusiness DevelopmentSales Management

Paytm

2 roles

Head Of Business Development

Promoted

Apr 2018 – Jun 2020 · 2 yrs 2 mos · Bengaluru, Karnataka, India

● Responsible for growth of bus travel business consisting of private as well as govt. players
● Set up & led a team of 25 Business development managers as National sales head to establish business with bus operators. Responsible for pan India sales and inventory completeness on Paytm bus platform
● On boarded 2000+ bus operators as well as several govt. RTC players like APSRTC, TSRTC, GSRTC, MSRTC
● Responsible for defining the product road map for bus supply by working closely with product/tech teams
● Generated INR 30L/month. by Ad monetization and deposit incentive program to the bus operators

Team LeadershipBusiness DevelopmentProduct Roadmap DefinitionAd MonetizationSales Management

Senior Growth Manager

Dec 2016 – Mar 2018 · 1 yr 3 mos · Bengaluru, Karnataka, India

Lodha group

Associate General Manager

Jul 2016 – Dec 2016 · 5 mos · Mumbai, Maharashtra, India

Urban ladder

Category Manager

May 2015 – Jul 2016 · 1 yr 2 mos · Bangalore

■Led the business with focus on Sell side initiatives of the category and grew the business at 20% MoM and increased the contribution to revenue from 15% to 20% in 3 months
■Developed a strategy to increase the visibility and conversion of category by 2X through SEM and SEO optimization
■Revamped the Entire New product Launch program by being the In-charge of new product launches for my category. Managed a cross-functional team from various departments viz. sourcing, category, content , visual and catalog team.
■Improved operational efficiency by setting up new process and improving existing processes by eliminating bottlenecks. 50% reduction the new product launch lead time; 3X increase in throughput of new product launch
As a category manager I was also responsible for allocation and utilization of storefront properties. Responsibilities include discovery and conversion through various assets/content/creative on website
■Lifestage Based Segmentation
Identified the key consumer segments by carrying out life stage based segmentation.Targeted them through various assets on website by product curation and positioning.
■Category Funnel
Built category wise funnel for traffic on website and identified the bottlenecks and breakages in the funnel. Addressed them through the Page revamp and Product storytelling
■Lead Generation : Sofa Trial Page Revamp
Achieved 2x increase in sofa trial leads through through the revamp of the sofa trial page. Identified the major issues with the traffic generation and flow on the sofa page and resolved them through the page changes and internal circulation of traffic.
■CTR and Page Value Improvements for Homepage
Icreased the CTR of the homepage from 27% to 36% through product curation,Product storytelling and enhanced creatives
■Product Storytelling
Spearheaded the Product Storytelling initiative on product pages by leading initiative on product pages by leading a mixed team of design , creative and content

Business GrowthCategory ManagementOperational EfficiencyBusiness Strategy

Mondelēz international

Summer Intern

Apr 2014 – Jun 2014 · 2 mos · Mumbai Metropolitan Region

■Consumer Facing activation – Developed a consumer facing winning mix to de-risk the drop in volume due to increase in the price of Halls ;Developed primary pack announcer for Halls to communicate change
■Sales channel Activation– Identified and prioritized geographies and retail environment. Designed sales plan for activation of these retail environment. Consolidated the SKU configuration-overall impact 25 crore

Consumer ActivationSales Channel Activation

Intel corporation

Analog engineer

Jun 2011 – Jun 2013 · 2 yrs · Bangalore

Developed new methodologies - identified the issues at phase 1(typically found in phase 3) of the project
Proactively took up the role of the mentor for the contingent engineers and increased the efficiency- 20%
Promoted from grade 03 to grade 05 with the rating of exceeds expectation (top 5% of the employees)
Vice president(Education)of Intel Toastmaster, winner of best speaker and evaluator in 12 sessions,2013
Executed marketing task; competitive analysis on smartphone segment with respect to Intel product xolo

Methodology DevelopmentMentorshipMarketing Task Execution