Jun 2023 – Present · 2 yrs 9 mos · Remote

• Training aspiring UX professionals in Design Thinking process, and applying methods of Usability, Cognitive Science, Digital Design, Research and Persuasion.

Jun 2023 – Aug 2023 · 2 mos · Ooty, Tamil Nadu, India · On-site

• Leading the design and development of a new range of handmade dolls and doll garments.
• Contributing to generating income for women in Nilgiris by creating sustainable and ethically sourced products.
• Demonstrating skilfull craftsmanship to produce 100% biodegradable items, ensuring an eco-conscious approach.

Jul 2022 – Feb 2023 · 7 mos · Coimbatore, Tamil Nadu, India

• Dedicated to elevating human consciousness through the enhancement of User Experience on the www.ishasadhguru.org website and the Sadhguru app.
• Led comprehensive UX initiatives for diverse projects, ensuring seamless end-to-end delivery.
• Established and enforced UX standards and guidelines, resulting in heightened quality and output across UX deliverables.
• Provided guidance to junior volunteers, fostering their growth and bolstering project support.
• Instrumental in forming a remote design volunteer team and facilitating the recruitment of permanent UX personnel.

Jul 2020 – Jun 2022 · 1 yr 11 mos

• Management Representation - Part of the management team to represent design at forums to drive design culture in the organization and guide a user centric product roadmap.
• Collaboration - Built successful collaborations and partnerships with product, tech and other key functions to create business impact. Influenced and challengedteams to successfully work together towards achieving organizational goals.
• Mentoring and Growth - Created growth tracks to motivate designers ensuring high performance. Ensured the team has clear and well defined goals for product work. Provided clear feedback, coaching, and career development guidance for designers to grow their skills, expertise, knowledge, and understanding for an ambitious career progression.
• Hiring and Branding - Grew the team from ~7 to 40+ in two years remotely in the pandemic - working closely with the Talent Acquisition and the design leadership teams. Defined hiring strategy, processes, targets, org structured to ensure we create the most efficient design team. Focused on internal and external branding of the Dream11 design team to make Dream11 Design an aspirational brand.
• User Research - Created and set up the user research team, defined processes for in-house recruitment, mixed method research, synthesis and dissemination for maximum impact. Evangelized research within the organization to make research a key part of formulating product strategy and evaluating product outcomes. Ensuring the Voice of Customer is a cornerstone of product decision making by working closely with the Customer Support and Analytics team to define an experience metric.
• Design Delivery - Define design design processes for effective design delivery, while maintaining quality and focus on the craft. Managed the team by tactically routing work to the designers suited to succeed while working closely with the CDO and the leads, delivering designs across teams in support of the company strategy.

May 2018 – Jul 2020 · 2 yrs 2 mos

• Product Strategy - Guided product strategy by being part of multiple high growth teams at once, guiding and creating user first product roadmaps and data driven outcomes. Be a part of defining the problem and work with the product team to create product requirements.
• Research & Data - Spent time with users at the proactive and reactive stages of product development, analyzing qualitative and quantitative behavioral data along with the analytics team to ensure the product is continuously iterating, improving and moving in the right direction.
• Design Delivery - Defined design processes within the influence of the teams to ensure top quality design deliverables - IA, Task Flows, Wireframes, UI, etc to ensure timely design deliverables, flagging off any blockers to avoid delays.
• Collaboration - Worked with product and tech to ensure smooth delivery of the product increments built. Work with design leads of other teams to maintain consistency and harmonious flows across the different product modules.
• Mentoring - Mentored junior designers in the team and review design work providing clear, actionable feedback ensuring high and efficient performance, and high motivation levels.
• Hiring - Defined hiring requirements for the team and act as the hiring manager for the teams and roles responsible for ensuring the best talent is hired and onboarded.

Jan 2018 – May 2018 · 4 mos

• Project Lead and Management - Lead projects for delivering design solutions for client needs with a team of UX and UI specialists, researchers applying User Centred Design processes. Managed stakeholder expectations and acted as a liaison between client and HFI.
• Product Strategy and User Research - Contributed to Strategy with a key focus on User Research specialising in creating persuasive user experience.
• Mentoring - Mentored young designers to drive their professional growth defining and working with them on their career development paths

Jun 2017 – May 2018 · 11 mos

• Trainer for the Science & Art of Effective Web & Application Design module in the CUA training Program for India, South-East Asia, Middle-East

Jan 2016 – Dec 2017 · 1 yr 11 mos

• Project planning - Creating and maintaining project plans for planning and execution of end to end projects under a Group Lead, to ensure timely delivery with output of best quality
• Team Management - Leading & liasoning cross functional teams of UX designers, Visual designers, Developers to work for unified project goals
• Client Management - Acting as a Single Point of Contact (SPOC) for client for co-ordination, and expectation management for end deliverables
• Stakeholder Interviews - Interacting with key stakeholders, to arrive and articulate a unified project brief
• Research - Planning and moderating one on one in depth PET (Persuasion Emotion Trust) interviews with prospective Users to understand the key drives and blocks around a key decision. Analysis of research data for creating PET strategy, to give design recommendations & opportunities
• Structure design - Providing technical guidance to UX team to create Information Architecture, Personas, Ecosystem and key templates to form the User Interface Structure (UIS), aligning with the PET/Performance strategy
• Validation - Planning and moderating PET scan/Usability Tests with participants to adjudge the effectiveness of the strategy.

Feb 2014 – Dec 2015 · 1 yr 10 mos

• Expert Review - Analyse existing sites / products and identify User Experience breakpoints
• Data Gathering - Participate and conduct stakeholder interviews to understand business objectives. Observe Persuasion Emotion Trust (PET) interviews, to understand drives and blocks around User mental model and buying behaviour
• Design Strategy - Create profiles, personas, scenarios, information architecture, user interface design structure to create a groundwork for detailed design
• Usability Testing - Organise and conduct Usability Testing sessions, by creating participant screeners, interview protocols, participant recruitment, moderating the testing, and analyzing the findings
• Detail Design - Create high fidelity wireframes and interactive prototypes using collaborative tools like Axure. Collaborate with the visual design and development teams to produce pixel-perfect end products

Apr 2014 – May 2018 · 4 yrs 1 mo · Mumbai Metropolitan Region

• Trend Spotting - Envisaging future trends and scenarios, culminating in trend reports on future customer experience across domains.
• Key Projects - Future of Love and War, Future of Travel, Future of Banking
• More details on http://ice.humanfactors.com/

Feb 2012 – Jan 2014 · 1 yr 11 mos · Mumbai Metropolitan Region

• Played a key role as being the only UX designer in defining the 0-1 design strategy and deliverables for the white labeled launch for their flagship product - the SME networking platform GlobalLinker in desktop and mobile platforms.
• Analysing audiences and their information and functional needs
• Defining site architecture and navigation that serves as a blueprint of the site upon which all other aspects are built
• Creating wire frames, site maps, schematics, process maps, feature lists, mock-ups, visual specification, working prototypes and other artefacts to describe the intended user experience
• Ensuring that all deliverables were executed to plan, ensuring 100% quality for the white labeled launch of GlobalLinker
• Working on projects from start to finish & meet deadlines and expectations.

Aug 2009 – Oct 2010 · 1 yr 2 mos

• Published articles on fashion, advertising, education
• .for Education times as a freelance journalist

May 2005 – Jul 2007 · 2 yrs 2 mos · Mumbai

• Assisted analysts in Equity Research
• Financial data analysis