Keerthy Jaganath

Product Marketing Manager

Bengaluru, Karnataka, India17 yrs 11 mos experience

Key Highlights

16 years of diverse industry experience
Expert in product marketing and demand generation
Proven track record in go-to-market strategies

Stackforce AI infers this person is a seasoned marketing professional specializing in B2B SaaS and digital adoption strategies.

Contact

keerthy.jaganath@gmail.com LinkedIn

Skills

Core Skills

Product MarketingInsuranceB2b Marketing StrategyGo-to-market StrategyMarket AnalysisStrategic MarketingAnalyst RelationsContent MarketingMarketing ManagementDemand Generation

Other Skills

B2B MarketingBusiness AnalysisBusiness Case PreparationBusiness-to-Business (B2B)CRMCase StudiesCompetitive AnalysisCompetitive IntelligenceDigital MarketingGTM strategyIndustry marketingIntegrated MarketingInternational MarketingMarket ResearchMarketing

About

He is a results-driven, strategic marketing professional with 16 years of diverse industry experience across Banking, Insurance, Healthcare & Retail industries in AI, Analytics & Digital adoption domain. He is known for crafting compelling strategies and content that drive brand awareness, increase inbound traffic, and support sales enablement initiatives. Skilled in driving demand generation, sales enablement, and brand awareness. Adept at leveraging data-driven insights and industry trends to optimize marketing campaigns and achieve business objectives He is passionate about product marketing, and always looking for new ways to help products succeed. He has a proven track record of successfully leading go-to-market activities, positioning products externally, and creating persuasive demo narratives. He works closely with cross-functional teams, to ensure that the product experience is not only compelling but also aligned with the org's messaging and campaign strategies.

Experience

Salesforce

Senior Manager, Product marketing - Insurance, Financial Services Cloud

Jan 2024 – Present · 2 yrs 2 mos · India · Hybrid

Helping unlock efficient growth in insurance through customer-centricity

CRMProduct MarketingIndustry marketingInsuranceSoftware as a Service (SaaS)

Whatfix

2 roles

Director of Product Marketing

Promoted

Jan 2023 – Jan 2024 · 1 yr · Bengaluru, Karnataka, India

Business-to-Business (B2B)B2B Marketing StrategySolutions MarketingRelationship BuildingStrategy CreationGo-to-Market Strategy+12

Associate Director - Product Marketing

Jan 2022 – Dec 2022 · 11 mos · Bengaluru, Karnataka, India

Talks about AI, Digital Adoption, Behavioural Analytics, Financial Services...

Business-to-Business (B2B)Market AnalysisRelationship BuildingStrategy CreationMarketing Campaign ManagementStrategic Thinking+7

Edgeverve

2 roles

Senior Marketing Specialist - Supply Chain Intelligence

Dec 2020 – Jan 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India

Helping Brands unlock Supply Chain potential via the Multi-Enterprise Value Network Platform, with AI at the core

Business-to-Business (B2B)Relationship BuildingStrategy CreationAnalyst RelationsMarketing Campaign ManagementStrategic Thinking+6

Senior Marketing Specialist - Financial Services

Jul 2019 – Dec 2020 · 1 yr 5 mos · Bengaluru, Karnataka, India

Enabling Financial Institutions build a Cognitively Connected Lending Enterprise by Infusing AI - From Loan Originations to Debt Collections

Business-to-Business (B2B)Relationship BuildingStrategy CreationAnalyst RelationsMarketing Campaign ManagementStrategic Thinking+7

Ibm

4 roles

Product Marketing Leader - Data & AI, IBM Cloud, Asia Pacific

Dec 2018 – Jun 2019 · 6 mos · India

Own the marketing business outcomes for Data & AI portfolio for all AP Markets
Drive AI adoption & demand through digital and events
Design, Deploy, Manage & Optimize Digital Campaigns for different Buyer Personas by crafting the appropriate messaging

Positioning (Marketing)Marketing ManagementBusiness-to-Business (B2B)Strategy CreationCompetitive IntelligenceMarketing Campaign Management+8