Aug 2024 – Sep 2024 · 1 mo · Charleston, South Carolina, United States · Remote

• Reason for leaving: Company-wide layoff on Sept. 25, 2024.

Feb 2023 – May 2024 · 1 yr 3 mos · United States · Remote

• Zimperium's Mobile-First Security Platform provide enterprises with protection for mobile devices and apps against the next generation of mobile cyber attacks.
• Key responsibilities include:
• Oversee global corporate and digital marketing including communications (media relations, exec comms, analyst relations, employee comms, social media), brand and design, web and SEO, event marketing, and customer marketing. Work closely with the Demand Generation and Product Marketing teams as I build out brand and awareness.

Feb 2020 – Feb 2023 · 3 yrs · San Francisco Bay Area

Aug 2019 – Oct 2019 · 2 mos · Mountain View, California

• Eightfold (fka VolkScience) is the industry’s first enterprise Talent Intelligence Platform built to address Talent Acquisition, Talent Management, Talent Diversity and the Talent Experience in a holistic fashion. The platform is built with three pillars in mind:
• First, we believe that people are every enterprise’s greatest asset and we want to put them at the center. We aggregate all people data within an enterprise - from applicants to alumni - which is currently siloed across many different point solutions. This becomes the richest & most comprehensive Talent Network for each enterprise.
• Second, we use data to provide intelligence on what people are capable of doing instead of just what they have done in the past. This allows enterprises to more effectively match people to the right opportunities.
• Finally, using AI deep learning, the platform continuously learns from enterprise and individual performance to predict future roles, performance and career alternatives.

Jan 2018 – Jan 2019 · 1 yr · Palo Alto, CA

• Video distribution is migrating to the Internet ... all of it. Wurl provides the network platform that interconnects programming, distribution, and advertising for the world's top video brands and the world's largest streaming services.

Feb 2015 – Jun 2018 · 3 yrs 4 mos · Redwood City, CA

• Actiance is the leader in communications compliance, archiving and analytics, providing compliance across +100 communications channels (email and social networks including: Facebook, LinkedIn, Twitter, Slack, Spark, Teams), with insights on what’s being captured.
• Member of the Executive Leadership team and key player through the successful acquisition by K1 Capital in Dec. 2017.
• Reporting to the CEO, supervised, implemented and scaled all marketing and communications, including brand development, corporate messaging, content development (digital, product, sales enablement), events, public relations and analyst relations.

May 2014 – Oct 2014 · 5 mos · Redwood City, CA

• Lead global corporate communications for Actian – a $140M, private equity company focused on big data analytics and Hadoop. Responsible for all communications strategy and planning, company branding and positioning, investor relations, timing and development of company news, direct media outreach, social media strategy, measurement, budget and customer/partner communications with management of teams and agencies in the US and in EMEA and APAC.
• Reason for leaving: Company-wide layoff.

Feb 2012 – Apr 2014 · 2 yrs 2 mos

• As a consulting VP of Marketing, I worked directly with founders, investors, and/or the C-suite on building and expanding critical areas of a company’s strategic marketing framework. I advised, developed, and implemented the go-to-market strategy including team definition and development, branding/positioning, demand generation, sales enablement, PR/analysts, digital & social marketing, content marketing, employee and investor relations, thought leadership, and strategic events planning.

Feb 2011 – Feb 2012 · 1 yr · Boulder, CO

• Guided resources - team of 6 - to deliver effective multi-channel marketing programs resulting in an average of 70% pipeline; started Q1 2012 with 80% pipeline ownership
• Defined and write all sales tools, collateral and content including white papers, datasheets, battlecards, playbooks, inside sales scripts, email campaigns, presentations and all website content
• Redefined disparate product suite and corporate positioning, which resulted in a streamlined/repackaged product offering and unification of the company story around a differentiated and cohesive messaging foundation and brand identity
• Created the first product marketing function to better integrate marketing with product management and engineering, aligning development with inbound and outbound marketing efforts
• Devised strategy for and led the launch of the industry’s first mobile IAM solution, creating a new competitive product category in the market
• Extended marketing strategy inclusive of social media campaigns, weekly blogs, Twitter, LinkedIn and Facebook
• Managed all Public Relations activities with outside consultant

Feb 2006 – Aug 2011 · 5 yrs 6 mos · Mountain View, CA

• Created and defined the corporate branding and messaging; creating the cloud testing category and establishing industry leadership as the Cloud Computing market evolves
• Evangelized the company’s story to build awareness of this new market category and the value it delivers
• During my tenure SOASTA - Winner of the 2010 Red Herring Top 100, Wall Street Journal’s Top 50 Startups, Information Week’s “Top 10 Cloud Computing Vendors”, AlwaysOn “On Demand Top Winner”, and leadership position in Gartner’s Magic Quadrant in 2009 and Gartner “Cool Vendor” in 2008
• Developed all content for website and collateral materials, speeches, videos, presentations and all other support materials, online and offline, geared toward the needs of specific opportunities and audiences
• Launched PR and social media campaigns including Twitter, LinkedIn, YouTube, Facebook and blogs to create viral push for company brand and service and underscore leadership position
• Developed go-to-market strategy and execution of all PR, communications, field and channel marketing programs
• Designed and implement lead generation programs to promote solutions and reach enterprise targets, aiding in securing 100 customers in the first year and half of business
• Grew revenue by 100% over my tenure – $6M

May 2004 – Jan 2006 · 1 yr 8 mos · Palo Alto, CA

• Executive team member responsible for new business initiatives, staffing, and company operations
• Out of 20 new client pitches, guided the wins for 16
• Led 8 account teams providing Marketing tools and support to varying clients including: Arena Solutions; A.T. Kearney; ClearSpeed; DivXNetworks; Everdream; Hyperion; Transmeta and Visto – Good Technology
• Oversaw annual billings of over 1M
• Created and managed thought leadership forum for business performance management
• Established affinity network for enterprise software companies to promote awareness of and adherence to an increased need for corporate governance, operational efficiency and compliance

Feb 2002 – May 2004 · 2 yrs 3 mos · Mountain View, CA

• Company was sold to PeopleSoft/Oracle in 2004.
• Wrote 2-year business plan, spearhead Marketing and Product Management and launch of company and its first products
• Defined strategic direction, plan development, media/analyst communications, partner marketing, product marketing and events
• Analyzed competitive offerings - both mainstream and emerging, using that data to develop positioning differentiators for go-to-market business strategy
• Garnered first-to-market status for real-time business intelligence, supported by Gartner Group
• Created and implemented beta program and establish product launch processes and procedures
• Guided and successfully launch debut product within 13 months of company inception
• Recipient of InfoWorld’s “Technology of the Year” Award for 2004
• Selected as one of DEMO’s on-stage presenters to launch real-time mobile reporting edition
• Led all internal and external communications strategy and execution during Merger & Acquisition to PeopleSoft / Oracle in late 2004

Mar 2001 – Feb 2002 · 11 mos · Mountain View, CA

• Defined and delivered all corporate communications, investor relations, sales effectiveness and market demand generation for this leading business intelligence software company
• Led the positioning of corporate go-to-market strategy for sales, re-branding the company focus and product to that of end-to-end business intelligence solution
• Managed internal team and two external resources for website development and Public Relations
• Developed, executed and streamlined processes that leverage company resources to allow for time-sensitive, effective response for all internal and external communications
• Created, defined and rolled out company’s first “Sales Briefcase” of sales tools
• Managed partner marketing programs for all technology, OEM, and consulting partners - VARs, VADs and Resellers

Oct 1999 – Mar 2001 · 1 yr 5 mos · Mountain View, CA

• Managed all corporation public relations and communications, creation of PR strategy, branding, product introductions, press - analyst and customer relationships, and employee internal communications
• Managed internal resources of four and external PR agency
• Aligned with product marketing through numerous product release cycles to assure consistency of messaging throughout
• Led and implemented 4-month detailed positioning/messaging exercise that resulted in a refreshed company focus and strategy
• Implemented ongoing customer reference program, creation of Customer Advisory Board, monthly customer newsletter, and ongoing references
• Created executive/industry analyst buddy program which helped to strengthen relations and dissemination of corporate strategy throughout the industry
• Successfully generated major news coverage in Industry Standard, CBS MarketWatch, CNBC.com, Forbes and USA Today

Jan 1998 – Jan 1999 · 1 yr · Redwood City, CA

• •Clients include: Philips Semiconductors – 13 divisions, Sagent, Vadem

Jan 1996 – Jan 1998 · 2 yrs · San Jose, CA

• •Clients include: Sony – 10 divisions and launch of the initial Sony VAIO PC, Visto

Jan 1994 – Jan 1996 · 2 yrs · Mountain View, CA

Jan 1993 – Jan 1994 · 1 yr · Palo Alto, CA

Jan 1992 – Jan 1993 · 1 yr · San Francisco, CA

Jan 1987 – Jan 1992 · 5 yrs · Santa Clara, CA

Jan 1985 – Jan 1987 · 2 yrs · Foster City, CA

• Acquired by Octel.