Sep 2021 – Aug 2024 · 2 yrs 11 mos · Barcelona, Catalonia, Spain · Hybrid

• Building tools for the Partner Ecosystem, helping our 200K restaurant & grocery partners across 24 markets improve their ops performance and growth
• Crafted the strategy for self-service partner acquisition from lead to go-live, improving deal acquisition cost and content agent efficiency
• Built the authentication and authorisation workflow for Manager Portal, the flagship tool for partners, uniquely tailored to partners of all sizes - from top accounts to long tail
• Drove agent efficiency improvement through Salesforce integration for automated partner onboarding

Apr 2019 – Mar 2020 · 11 mos · Gurgaon, India

• Product Head for Airtel DTH, bringing a product development approach based on first principles, designing for scale and building delightful digital experiences. Key highlights:
• Improved the visit to lead conversion for online user acquisition, through a simplified, mobile-first design
• Led the launch of Xstream Set-top box that combines linear TV and online content to provide a comprehensive entertainment solution for the Living Room
• Conceptualised the Badges framework to improve customer engagement of the Airtel app and build advertising revenue stream

May 2017 – Apr 2019 · 1 yr 11 mos · Gurgaon, India

• Product Manager for the Zomato Online Ordering platform. I was responsible for the development of internal tools for order management, merchant onboarding, chat support and invoicing that helped us scale 20x in 2 years. Key highlights:
• Improved restaurant onboarding experience and TAT through simplified signup forms, approval process optimisations and seamless signup fees collection
• Built tools for the Revenue and Taxation teams to automate merchant invoice generation and tax reconciliation, resulting in quicker and more accurate invoicing
• Developed the chat support application to drive improvement in AHT through smart prioritisation of agent chats
• Reduced order rejections and acceptance time by working on enhancements to IVR and agent assignment

Dec 2015 – May 2017 · 1 yr 5 mos · Bengaluru Area, India

• Worked briefly on launch of Synapse, a professional networking platform for doctors and medical professionals. Later worked on Practo Reach, the ad product for doctor search platform, providing value for users by highlighting the most relevant clinics on doctor search. Key highlights:
• Worked on multiple A/B experiments and UX improvements to improve the click-through rates (CTRs) of sponsored listings on Practo doctor and clinic search
• Developed a data-driven Sales tool that suggested the best ad slots for a clinic based on historical CTR data, helping improve the Sales efficiency multifold
• Built a solid initial userbase of key influencer doctors on Synapse, the professional networking platform for doctors and other medical professionals - involved in user interviews, onboarding early adopters and driving organic referrals
• Led the centralised implementation of NPS and customer satisfaction collection across 15 products for 100k+ MAU

Apr 2013 – Nov 2015 · 2 yrs 7 mos · Hyderabad Area, India

• Product Manager for the complete suite of products for the 13-card rummy game, including website, desktop game for Windows & Mac, and mobile applications for Android & iOS. Navigating the tricky Play Store regulatory environment, I led the design, development and launch of the first mobile app for Ace2Three for both virtual and real money gaming. Key highlights:
• Built a framework for user journey optimised for conversion by contextualising the journey based on marketing campaign objective
• Designed a mobile-optimised website using Dynamic Serving, resulting in higher signups and app downloads
• Created GTM strategy for mobile app launch to drive rollout of virtual and real money apps for Android and iOS, garnering 5 million+ downloads on Play Store
• Conceptualised the framework for a Social Rummy game, including the gameplay and monetisation plan

Jul 2011 – Mar 2013 · 1 yr 8 mos · Hyderabad Area, India

• Part of the Oracle Application Integrity (AI) team, involved in Segregation of Duties (SOD) testing and EBS security design and implementation for a Fortune500 Consumer Products client that involved designing access levels for responsibilities across modules viz. Purchasing, General Ledgers & Payables
• Worked extensively for Financial Statement and Internal Control Audit (FSICA) team, for information technology audit of General Computer Controls (GCC) and Business Cycle Controls (BCC) for various clients in the Financial Sector, including a leading financial services group