Dec 2021 – Jul 2023 · 1 yr 7 mos · Bangalore Urban, Karnataka, India

• New B2C Storefront
• Launched a new B2C storefront - a zen experience with improved conversion, scaled up storefront to multiple corporate & franchise domains
• Spirit of Experimentation
• 1. ML based models for branch suggestion, date-time suggestions, etc.
• 2. Suggest best alternate vehicles from nearby branches to reduce zero search results
• 3. Nudging users to login on checkout to ensure they get best possible rates
• Rethinking vehicle selection
• 1. Identify & Showcase USPs of vehicles
• 2. Introducing smart filters on PLPs to increase filter usage & vehicle selection
• 3. Proposed map+list view to compare offers across branches & select best one
• B2B (Corporate) & International Prepaid
• 1. Enabled B2B bookings - special rates & policies for corporate customers
• 2. Launched International payments - With 3DS2 & Invoice requirements for different countries

May 2019 – Dec 2021 · 2 yrs 7 mos · Bengaluru Area, India

• Customer Growth Initiatives
• 1. Launched referral program for AJIO B2C & scaled it up to become a sizeable channel for new user acquisition
• 2. Managed the loyalty based initiatives for customers to retain & periodically re-engage existing customers
• 3. Launched various sale related products - like flash deals, limited time/limited inventory deals, shopping contests, etc. with sizeable revenue contributions
• 4. Managed SEO & scaled up organic traffic through keyword research, internal linking, targeting specific user queries, technical on-page SEO activities
• Business Tools
• 1. Conceptualised, built & launched the CMS tool used for AJIO storefront on all platforms - with highly flexible capabilities like scheduling, geo-targeting, etc.
• 2. Accurate product feed & integrations for performance marketing via FB, Google, etc.
• 3. Catalog integrations & transaction tracking for re-marketing, affiliate partners, etc.
• Storefront Conversion
• 1. Was responsible for platform conversion initiatives for web, mobile site & apps.
• 2. Launched product features to support channel specific traffic to ensure best possible user experience for in-organic channels

Mar 2018 – Apr 2019 · 1 yr 1 mo · Gurgaon, Haryana, India

• Managed financial/operational products for the part-truck load business - Launched some high impact products such as -
• 1. Online Price Discovery & Payment - Customers can find the shipping fee for a particular shipment on premises & can also pay the shipping fee using Credit Cards/Debit Cards/UPI/Netbanking/Wallets
• 2. Business Partner App - Bring more efficiency into the day-to-day activities of business partners by providing a view of all pickups/deliveries pending, Automatic source/destination mapping from customer location, live view of field agents to fulfilment centres, etc.
• 3. Financial Collections - Products to report daily outstanding at business partner & operating unit levels, automatic reconciliation of payments through digital deposit slips, etc.
• 4. Sales Planner - Products for sales account managers to check orders, invoices, outstanding payments, track interactions, etc.

Apr 2015 – Mar 2018 · 2 yrs 11 mos · Noida

• Projects worked on:
• 1. Magicbricks - Listing Quality : Part of 3 member team responsible for quality of 12+ lac listings available on Magicbricks. Ensured that we are able to identify good quality listings & are able to provide preferential visibility to such listings in sort logic. This project has direct impact on Buyer NPS on Magicbricks
• 2. Magicbricks - Commercial: Conducted extensive buyer study for commercial section, identified major behavioral traits of different buyer segments & re-designed the commercial section of Magicbricks as per the market insights. Sole product owner responsible to drive all metrics of Magicbricks in Commercial category.
• 3. Magicbricks - Smart Diary Android App: Studied the companies' product offerings to real estate brokers & identified product gaps. Conceptualized, developed & launched an Android App for real estate brokers called Smart Diary(https://goo.gl/RzAknR) which acts as a complete lead management platform.

Apr 2014 – Jun 2014 · 2 mos · Bengaluru

• Projects worked on :
• 1. Market Entry Strategy for 3PL player in e-Commerce:
• Analysis of Indian e-commerce industry – operating models, growth potential and industry trends. In-depth analysis of value chain, operational costs, logistics costs, etc. for various product categories. Market-entry strategy for 3PL providers in various e-commerce categories with focus on exports
• 2. Product/Market expansion for food & material sciences firm
• Secondary research in organized food retail; analyzed financial & operational KPIs for product segments. Analyzed strategic fit of target company in terms of size, revenues, corporate strategy, etc.

Jun 2011 – Jun 2013 · 2 yrs · Bangalore, India

• Headstrong Capital Markets, a Genpact Company provides IT enabled services to clients in the domains of Banking, Financial Services and Insurance. I worked in headstrong as a technical consultant for one of the clients in USA, in the development/enhancement of a test automation tool for them. I am involved in requirement gathering and analysis, Design and Implementation, followed by developer testing. Technologies used were Java EE, Struts MVC, OJB and Ext Js 4.