Puja Das

Product Manager

Bangalore Urban, Karnataka, India9 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 40% YoY growth during Flipkart's Big Billion Days.
Spearheaded successful new brand launches.
Established partnerships with over 500 brands.

Stackforce AI infers this person is a Senior Category Manager in E-commerce with strong expertise in growth strategies and brand development.

Contact

Skills

Core Skills

Category ManagementGrowth StrategiesP&l ManagementBusiness DevelopmentSales Management

Other Skills

Account ManagementAdvertising CampaignsAnalytical SkillsB2C SalesB2C e-commerceBrand DevelopmentBrand PartnershipsBusiness AnalysisBusiness ManagementBusiness PlanningBusiness-to-Business (B2B)CampaignsCommunicationContract TermsCross-functional Team Leadership

About

Strategic and results-driven Senior Category Manager with over 9 years of diversified experience across E-commerce and FMCG sectors. Proven expertise in driving category growth, product assortment optimization, and brand development across multi-channel portfolios. Adept at P&L management, vendor negotiations, and data-driven decision-making, with a consistent record of delivering business expansion and profitability. Recognized for leading high-performing teams, building long-term partnerships, and achieving market-leading growth in competitive categories. Notable achievements include spearheading category turnarounds during Flipkart’s Big Billion Days, leading new brand launches, and achieving double-digit revenue acceleration across portfolios. Passionate about transforming category ecosystems through strategic planning, innovation, and cross-functional collaboration.

Experience

Flipkart

3 roles

Senior Manager

Promoted

Sep 2025 – Present · 6 mos

Managing a 121 Cr monthly turnover portfolio in the Beauty and Personal Care Category.
Achieved 40% YoY growth in 25’ BBD, 53% regional utilization, and 10% incremental ad investment from brands.
Successfully led new brand launches, driving 10% monthly increase in transactions.
Oversaw category P&L, brand negotiations, and funding terms to maintain profitability.
Led a team of 20, improving efficiency by 10% through structured performance reviews.
Spearheaded marketing campaigns and merchandising plans to boost sales and visibility.
Established strategic partnerships with 500+ brands, including Beardo, VLCC, Reginald Men,Sesa Care and many more.
Ensured competitive positioning through ongoing analysis of Amazon, Nykaa & Meesho.
Spearheading strategic projects with a PAN-India scope, focused on optimizing regional brand utilization and accelerating speed-to-market/execution timelines.

P&L ManagementVendor NegotiationsData-driven Decision MakingMarketing CampaignsMerchandising PlansCategory Management+1

Manager

Mar 2023 – Present · 3 yrs

Managed a 49 Cr monthly turnover portfolio in the kids Footwear Category.
Achieved 25% YoY growth in 24’ BBD, 45% regional utilization, and 5% incremental ad investment from brands.
Oversaw category P&L, brand negotiations, and funding terms to maintain profitability.
Led a team of 8, improving efficiency through structured performance reviews.
Spearheaded marketing campaigns and merchandising plans to boost sales and visibility.
Established strategic partnerships with 100+ brands, including Aretto,Neobaby,Liberty,Puma,Adidas and many more.
Ensured competitive positioning through ongoing analysis of Amazon, Meesho.

P&L ManagementVendor NegotiationsMarketing CampaignsMerchandising PlansCategory ManagementGrowth Strategies

Assistant Manager

Jun 2021 – Feb 2023 · 1 yr 8 mos

Managed 180+ seller accounts with an average 12 Cr monthly turnover.
Drove category expansion and optimized assortment through data-led insights.
Led a team of 12 executives, enhancing seller acquisition and onboarding efficiency.
Cultivated vendor relationships, improving operational terms and delivery performance.
Ensured Flipkart’s leadership in lifestyle apparel through diverse selection curation.

Data-led InsightsSeller Account ManagementTeam LeadershipCategory ManagementBusiness Development

Nestlé

Senior Sales Officer

Dec 2017 – Jun 2021 · 3 yrs 6 mos · West Bengal, India

Managed 180+ seller accounts with an average 12 Cr monthly turnover.
Drove category expansion and optimized assortment through data-led insights.
Led a team of 12 executives, enhancing seller acquisition and onboarding efficiency.
Cultivated vendor relationships, improving operational terms and delivery performance.
Ensured Flipkart’s leadership in lifestyle apparel through diverse selection curation.

Vendor RelationshipsOperational Terms ManagementSales ManagementBusiness Development