Bethany Watson

Digital Marketing Specialist

Newcastle Upon Tyne, England, United Kingdom11 yrs 6 mos experience

Highly Stable

Key Highlights

Proven leader in Digital PR strategies.
Expert in enhancing online brand presence.
Strong background in team mentorship and training.

Stackforce AI infers this person is a Digital PR expert with a strong focus on MarTech and strategic outreach.

Contact

Skills

Core Skills

Digital StrategyClient RelationsMarketingSocial Media MarketingBrand Development

Other Skills

Adobe Creative SuiteB2B campaign analysisCompetitor analysisCross-team CollaborationCustomer Relationship Management (CRM)Digital marketing strategiesIdeas DevelopmentKeyword researchMaking DeadlinesMicrosoft OfficeTeamworkTraining

Experience

Career.io

Digital PR Manager

Nov 2024 – Present · 1 yr 4 mos · Remote

Launching in-house Digital PR department involving leading, mentorship and training a team of Digital PR specialists. As Digital PR Manager, I'm developing and implementing comprehensive outreach strategies to improve career.io's online presence across international markets.

Digital StrategyClient RelationsTeamworkMaking DeadlinesTrainingCross-team Collaboration

Evolved

4 roles

Head of Digital PR

Promoted

Jul 2024 – Nov 2024 · 4 mos

Digital PR Lead

Nov 2023 – Jul 2024 · 8 mos

Senior Digital PR Consultant

Promoted

Mar 2022 – Nov 2023 · 1 yr 8 mos

Digital PR Consultant

Mar 2020 – Mar 2022 · 2 yrs

Upshift agency (part of evolved)

Head of Digital PR

Jul 2024 – Nov 2024 · 4 mos

Glass digital ltd

Outreach Executive

Oct 2017 – Mar 2020 · 2 yrs 5 mos · Newcastle upon Tyne, United Kingdom

Key responsibilities include:
B2B and B2C campaign profile analysis
In-depth competitor analysis of marketing activity
Assess key strategic tactics to move forward with
Research and identify new media opportunities for SEO benefit
Keyword research and web statistic reports
Creating digital marketing strategies for employees in a range of industries

B2B campaign analysisCompetitor analysisKeyword researchDigital marketing strategiesDigital StrategyMarketing

Ramarketing

Junior Designer & Marketing Coordinator

Jul 2016 – Jul 2017 · 1 yr

Key Responsibilities:
Creation, production and evaluation of creative campaigns for B2B and B2C clients
Analysis of existing campaigns to identify trends across client sectors
Assist with social media management of client accounts, content curation and social analytics
Curation of monthly campaign reports

Ruby tuesday events

Marketing and Social Media Management

Jun 2016 – Oct 2017 · 1 yr 4 mos · Newcastle Upon Tyne

Key responsibilities include:
Research, identify and analyse current trends in the wedding industry
Design, create and assess social marketing collateral in consistency with brand
Implement and execute social media strategy in collaboration with significant industry dates

Social Media MarketingBrand Development