Oct 2019 – Sep 2022 · 2 yrs 11 mos · Mumbai, Maharashtra, India

• Responsible for the Product Strategy and Roadmap, User Experience across platforms, User activation, Retention & monetization.
• Led a 26-member cross-functional team across engineering, design, GTM, and data, using Agile Scrum
• Expanded the acquisition funnel to 20x in a year by leading performance marketing and product-led growth experiments, and owning the collaboration with the SEO and affiliate marketing teams
• Implemented pricing experiments which increased the LTV by 13%

Sep 2016 – Oct 2019 · 3 yrs 1 mo · Mumbai Area, India

• Created an app-based acquisition strategy that brought in 3.7mn+ users till date
• Led a team of 6 engineers to build a recommender system for personalizing content on the app, thereby improving weekly retention by 36.3% over a period of 6 months
• Built the content marketing strategy for the organisation which brought in 1mn+ users to the website
• Spearheaded development of the B2B product which generated 80% revenue for the company

May 2016 – Sep 2016 · 4 mos · Bengaluru Area, India

• Increased net new user growth by 400% within 6 months while reducing the CAC by 50%
• Managed the company's social media profiles and increased traffic by 28%

Jan 2016 – May 2016 · 4 mos · Mumbai Area, India

• Established a team of three managers, five engineers, two designers, twenty field staff and two admin
• Built a customer acquisition strategy that generated consistent monthly growth of 10%, driven by social media marketing and offline events
• Optimized food delivery logistics to reduce cost for the user by 35%, leading to 15% improvement in user retention

Jul 2015 – May 2016 · 10 mos · Patalganga

• Oversaw routine production, maintenance and change over activities as Shift Field Engineer
• Computed theoretical and actual plant energy consumption and identified key deviation factors

Jun 2012 – Jul 2012 · 1 mo · Mumbai Area, India

• Part of team which developed Beta Version of Blackhound and solely developed SQL Helper
• Beta Version of Blackhound® (Wegilant Net Solutions)
• Appended to PHP based web applications to detect vulnerabilities like cross SQL injection, CSRF
• SQL Helper® Version 1.0 (Wegilant Net Solutions)
• Generated SQL scripts to get database of targeted websites; made a GUI using PHP and HTML
• Received a “Letter of recommendation” from Unit Manager, for exemplary performance

May 2012 – May 2013 · 1 yr · IIT Bombay

• Part of 7 member core team to install a first-ever Biodiesel pilot plant at an Institute level in India
• Led a team of 20 students to troubleshoot technical aspects of plant operations
• Executed 8 plant runs producing 520 liters of Biodiesel; increased the yield by 17%
• Achieved 25% reduction in raw material by re-utilizing recovered methanol from process waste
• Planned lab scale design of acid neutralization for methanol using ion exchange resin
• Awarded ‘Department Special Mention’ (3 amongst 800 students) for outstanding work

May 2012 – Apr 2013 · 11 mos · IIT Bombay

• Led a 2 tier team to execute AZeotropy, Annual Symposium of Chemical Engineering Department
• First time ever procured license worth INR 10 million by negotiating with ASPEN® & COMSOL®
• developers for workshop
• Organized workshops, lectures, and panel discussions; achieved 50% y-o-y increase in footfall
• Conceptualized National Chemical Engineering Quiz–Chemophilia; witnessed the participation of
• 500+ students across 9 centers and 5 cities

May 2012 – Jul 2012 · 2 mos · Valsad Area, India

• Trainee at colors division, one of the largest manufacturers of Vat dyes in the world
• Increased accuracy of utility norms by 50%; appreciated by GM, Colors Division Atul Limited
• Achieved a 10% reduction in total cost of production by proposing addition of heat exchanger to
• spray dryer; suggested alternate heat recovery options for single-stage spray dryers