Jan 2007 – Mar 2018 · 11 yrs 2 mos · Gurgaon, India

• Job Outline:
• Monitor and drive online customer engagement campaign to improve customer retention
• Improving the user experience on the company’s website (Includes design, content and usability)
• Identify new business opportunities to increase the conversion, sales & Revenues
• Focus on meeting the sales & revenue targets, work towards increasing it for profitable growth
• Manage and implement the market & business strategies to scale up the business
• Work closely with all internal and external stakeholder to improve efficiencies in current sales processes
• Analyze funnels, visitor behavior and journey on the site to improve user experience as well as CRM Analytics on online profiling, retention, conversion, up-sell, cross-sell
• Monitor, analyze and make recommendations on key components and activity on the site including landing pages, abandonment rate, and traffic trends based on on-site trends, market and competitor analyses - product offerings & prices versus competitors (online & offline).
• Proactively using data, trends, competitor and market insights, as well as an understanding of the customer, to develop valuable and strategic recommendations that support Acquisition Manager and marketing teams with campaign planning. Use data to tell a story and produce visual presentations to relay insights from the data
• Monitor and drive email, SMS, web/app push and online engagement campaign and other related online activities that support the product strategy
• Do A-B testing for marketing activity, as well as on-site performance for input to the product team
• Monitor and drive online customer engagement campaign to improve customer retention
• Work Closely with IT Team for the new functionalities and enhancements of the Portal to provide batter User Experience and to achieve customer satisfaction.
• Closely monitor sales & conversion with affiliate, SEO, Paid & offline channel for online growth

Mar 2004 – May 2007 · 3 yrs 2 mos

• File fares with appropriate government agencies and ensure full adherence to strict deadlines. ATPCO fares amendments and Rules updating, Arbitraries, footnotes, Routings, G.F.S. etc,
• Played a major Role in fares and Rules Implementing and Quality Check (ATPCO).
• Responsible for ensuring that LH/UA published and selling Fares through all channels are reflecting correctly.
• Handling independently fares and rules for the entire TC1/2/3 market for all the above-mentioned and executing the orders received from L.P.M – Frankfurt.
• Attended Three weeks training program for expertise in Advanced International Fares and Rules in coordination with Government Filing System related Data conducted by ATPCO (Airline Tariff Publishing Company).
• Special Course in “G.F.S/International Training”. (Government Filing System).
• Matching other airlines fares and compiling fares related data by the way of Reactive Ques & Proactive Ques.
• Work with Sales Team in reducing abuse costs, work with marketing, online sales and other departments in introducing new channels of distribution those are more cost effective.

Oct 2003 – Mar 2004 · 5 mos

• The job involved consulting and structuring the itinerary with best possible route and convenient travel plans including New Schemes, Marketing and Tours Package n Arrival-Departure, Ship-Paper, G D Clearance n Boarding etc…
• Ground Handling- Ship Paper, Ramp, Baggage checking, Security Checking and Special Handling.
• Handling Calls of Flight Information to communicating with customers & handling Public Relations.