Aparana Kohli

Product Manager

Bengaluru, Karnataka, India16 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in product management across diverse industries.
  • Expertise in building customer-centric products in emerging markets.
  • Strong leadership in driving product strategy and execution.
Stackforce AI infers this person is a Product Management expert with a focus on Healthcare and Technology sectors.

Contact

Skills

Other Skills

Agile MethodologiesAnalyticsBusiness DevelopmentBusiness StrategyCRMCompetitive AnalysisCorporate WellnessCustomer InsightCustomer Relationship Management (CRM)EducationEducational TechnologyFamily MedicineHigher Education MarketingLong-term Customer RelationshipsManagement

About

Passionate customer advocate with ability to adapt across different technologies, domains and geographies. Experience in product management, marketing and healthcare helps plan products grounded in reality. Create and ship great products (product strategy, roadmaps, and shipping end to end customer experiences by leading teams to achieve what’s best for the customer) Here is what I love doing: 1. Build products that solve customer problems customer backwards or technology forward 2. Focus on markets like India where the digital revolution is yet to completely arrive 3. Keep learning!

Experience

Google

3 roles

Senior Product Manager

Aug 2025Present · 7 mos

  • Personalisation lead for Google One

Senior Product Manager

May 2021Present · 4 yrs 10 mos

  • I lead growth for local action conversions for offline ads in Google. LACs are the only offline offering for our largest base of small and medium sized advertisers and help these advertisers drive footfall to their stores. My job involves addressing discovery, value and challenges around churn for our advertiser base.

Product Manager

May 2021Apr 2024 · 2 yrs 11 mos

  • Product lead for Ads Security where I was directly responsible for Ads level OKRs around reducing policy abuse by $XXX Mn. We have launched several first in class restrictions to reduce bad spend by 1/3rd with positive impact on good spend
  • Led and concluded our Google level anti-hijacking efforts focused on Ads helping reduce bad spend and # of accounts impacted due to hijacking by ~80%.
  • Product lead for user management where I led multiple efforts to simplify enterprise user experience mainly focusing on security and scale

Wadhwani ai

Product Management Consultant

Feb 2020Apr 2024 · 4 yrs 2 mos · Remote

  • Working on an AI led solution to solve for issues around adherence to TB medication. TB medication regimens are >= 6 months long and consequently adherence is a huge issue. Lack of adherence leads to Multidrug resistant TB, deaths and continued spread.

Myntra

2 roles

Associate Director, product management

Nov 2019May 2021 · 1 yr 6 mos · Bengaluru, Karnataka, India

  • Product lead for the personalisation and the recommendations platform. Managed home page and personalisation earlier to deliver improvements in revenue metrics.

Associate director, product management

Nov 2019Nov 2019 · 0 mo · Bengaluru, Karnataka, India

  • Product lead for the personalisation and the recommendations platform. Managed home page and personalisation earlier to deliver improvements in revenue metrics.

Facebook

Product growth manager

Nov 2018Nov 2019 · 1 yr · Delhi

  • o Identify top growth opportunities across the family of apps and influence product teams to build products which work well for India. I’ve helped the video team, women in emerging markets team, India leadership team and the India special countries team identify our biggest challenges (poor digital literacy, discomfort with English, gatekeepers in women accessing the internet, relevance in times of Youtube and Whatsapp etc) and create solutions to address them.
  • o Worked with a major telco to help launch offline programs to help new to internet people onboard on Facebook.
  • o Identified and solved for gaps in customer experience which created statistically significant impact on WAP@14
  • o Mentoring a startup as a part of the FB Accelerator program to help them improve retention
  • o Directly manage a team of 1 PGM to expand our presence in South Asia.

Makemytrip.com

Product manager

Apr 2016Nov 2018 · 2 yrs 7 mos · Delhi

  • Manage two relatively new verticals at MMT. Currently building out the product and the team
  • Managed payments, wallet and loyalty for Makemytrip. Key areas of focus include mobile payments, serving the next 100 million and improving overall success rates for payments.

Hike messenger

Product Manager

Jul 2015Feb 2016 · 7 mos · New Delhi

  • 1. Led core messaging, stickers, media and reliability squads ensuring that we ship products that solve actual customer problems. Briefly, with the team, I own product strategy and roadmap, product scrums, competitive analysis, execution, launch and metrics.
  • 2. PM for Hike Direct and PM/Release manager in the latter part of the Indian keyboards release, our 2 star features in the last 2 quarters
  • 3. Release manager for all major releases. Experience in working across teams to meet milestones, recognizing and addressing risk and team management.

Amazon

Product Manager

Apr 2014Jul 2015 · 1 yr 3 mos · Chennai Area, India

  • o Responsible for conceptualizing and developing new product features for Kindle e-readers. urther, I own memory, stability and performance of the device from a PM standpoint.
  • o Collaborate to formulate India strategy for Kindle E-readers: A large part of this includes making India specific features and helping the team develop effective marketing programs.
  • o Formulating strategy for foray into other segments with the Kindle platform

Indian school of business

Student

Apr 2013Apr 2014 · 1 yr · Hyderabad Area, India

  • Part of a consulting team for one of major e-commerce firms in India. With my team, we created a go to market strategy for one of the client's products in India. Presented to senior management and is being actively looked into in the company.
  • Entrepreneurship program where along with my team, we created a business case and launch plan for an electronic health record venture in India. We interviewed tens of stakeholders and created a sound business model. My partner in that project has gone out to launch his own company around that.

Healthcare magic

Consultant

Nov 2011Feb 2013 · 1 yr 3 mos · Bangalore

  • Led a 5 member team to develop and implement individualized preventive and therapeutic corporate wellness strategies for several corporate clients
  • o Effective client management
  • Developed the entire marketing content for retail and corporate customers
  • Conceptualized and initiated a new product line to allow customers to access celebrity trainers and nutritionists at a fraction of the price they would pay in an outpatient
  • Spearheaded and managed initiatives to improve customer experience, physician experience and employee accountability

Indegene lifesystems pvt. ltd.

Associate Medical Writer

Jun 2010Feb 2012 · 1 yr 8 mos · Bengaluru Area, India

  • Designed sales force and KOL training material for major pharmaceutical clients for strategic pharmaceutical education Reduced turnaround time by 100% for materials directed towards key opinion leaders and helped save a key account
  • Solely responsible for the content first major project for the biggest pharmaceutical company in the world This was a platform which addressed change management issues for key stakeholders arising from the ARRA The law was still evolving at that time and the stakeholder impact was a judgment based exercise through which we evolved as a team

Army college of medical sciences

Tutor

Sep 2009Jun 2010 · 9 mos · New Delhi Area, India

  • Youngest teacher on campus responsible for setting up the practical pharmacology and medicine material to be taught to the subsequent batches

Education

Indian School of Business

Post Graduate Program

Jan 2013Jan 2014

International Institute of Information Technology Bangalore

Post Graduate Diploma in Software Design — Computer Science

Jan 2018Jan 2019

Udacity

Nanodegree — Foundation of machine learning

Jan 2018Present

LHMC

MBBS — Medicine

Jan 2002Jan 2007

DPS Vasant Kunj

High school — Biology

Jan 1991Jan 2002

University of Illinois Urbana-Champaign

Master of Science - MS — Computer Science

Jan 2018Jan 2020

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