Sep 2023 – Aug 2024 · 11 mos · Noida, Uttar Pradesh, India · On-site

• o As a Sr. Sales Account Manager, I am responsible to drive Net-new customers for Oracle Advertising from the strategic account’s universe. Alongside, handling the existing pool of accounts as well to help them upscale on Oracle Advertising Solutions.
• o Sales Leadership in Oracle Advertising Solutions - Responsible for driving sales of Oracle advertising products, including MOAT Analytics, Contextual Intelligence, and Audience Management. Leveraged deep product knowledge and strategic insights to increase market share, enhance customer engagement, and deliver measurable results for clients.
• o Strategic Account Management – Manage the entire relationship for a group of assigned accounts, which will include but not restricted to: Sales, Renewal, Upsell and Cross Sell, Account management, Driving product usage, Stake-holder management (internal and external) per the requirement.
• o Educate partners on the vision and value of Oracle and Oracle Advertising via reoccurring strategic business reviews, RFP’s and RFI’s and Formulate retention playbooks to protect existing revenue in assigned accounts.
• o Cross Channel Functioning - Liaison with Channel and other field Account Directors (field) by engaging in targeted campaigns to enable deeper penetration into targeted accounts.
• o Align marketplace requirements with customer feedback to inform product roadmap and innovation.

Aug 2016 – Sep 2023 · 7 yrs 1 mo · Noida Area, India

• o Responsible to drive Net-new customers for Adobe Digital Learning tech from the Strategic Accounts universe. Alongside, handling the existing pool of accounts as well to help them upscale on Adobe’s Digital Learning Solutions.
• o Account Based Selling (ABS) - Have consistently found new ways to find new opportunities through different channels/GTM's such as DX Collaboration, ABS, Up-sell, CSM engagements etc.
• o New GTM Approach - Working with the Field Account Directors to leverage their relationship with customers to identify and leverage on their business goals, growth strategies and profit drivers to align with my product directly. Developed this GTM for myself and then helped implement it for the entire team.
• o CSG GTM - Worked on the existing group of accounts in Collaboration with cross-functional teams to develop and implement a customer-centric sales approach to expand in the other departments/subsidiaries; achieved a 25% increase in customer satisfaction ratings.
• o Partner Alliance - Work with strategic partners globally to deliver jointly in-front of the customer. Working with them on agreed upon KPI's and metrics with a plan that outline the resources, and responsibilities.
• o Coaching/Mentor - Helped setup the Corporate-Enterprise and Mid-market teams on Solution Validation, Best practices and also in closing business worth USD 3.5 Million over the past 3 years.
• o Used Value-selling approach matrix to qualify and lead opportunities towards closure.
• o Proven record of successfully achieving & overachieving my quota consistently.

Nov 2015 – Aug 2016 · 9 mos · Noida

• o Lifecycle Management - Set up & Execute customer on-boarding/CLM Process, usability improvement and churn reduction programs via customer success journey mapping, resulting in improvement plans. Managed re-marketing activities and Implementing Customer Usage and Retention strategy.
• o Far exceed all metrics both for team and personally – Customer satisfaction, Repeat Customers, adoption, and usage.
• o Developed Weekly one page identification of accounts/customers under management that could most impact metrics if given special attention.
• o Develop propositions in the areas of Revenue Enhancement, Churn reduction, Usage stimulation, delivering best in class customer experience
• o Attribution Modeling – Made use of the same across campaigns, which resulted in better reporting.
• o Marketing Automation Tools – Extensive use across different channels (Email/SMS/Push).
• o New Product Launch – Conceptualize and launched a new Referral program.
• o Implement an effective local & national marketing strategy.
• o Aim & align Marketing efforts using Web Analytics for a better Targeted Marketing.
• o Monitoring & Tracking Email Campaigns Optimization.
• o Designing techniques across campaigns making use of A/B tests for the Cross Sell Strategies.
• o Using a Holistic Approach for Customer segmentation for running all promotional campaigns.

Jan 2014 – Nov 2015 · 1 yr 10 mos · Ghaziabad · On-site

• Responsible for & Manage Pan India and APAC accounts : Sale, Strategy & Analysis. Manage End to End Campaigns, working with cross functional teams and Agency Partners.
• Responsible for developing marketing strategies to enhance the company's market presence Pan India , spearheading demand generation programs, Develop segmented customer retention strategies, and orchestrate regional campaigns that focus on building and nurturing pipelines as part of the overall strategy to increase ROI.
• Manage & report key channel metrics and develop a communication process to deliver information, Campaigns, Special offers, Global Direction etc. to all OEM accounts and internal stake holders periodically.
• Manage Value Prospect's Being Social program and associated suite of tools (Analyse, Respond, and Track); including developing program/platform roadmap, maintaining vendor relationship, and managing related customisations/enhancements.
• Build and maintain strong client relationships.
• Responsible for pre-sales, prospecting, cultivating and managing new sales activities that result in reaching and exceeding sales targets.
• Lead generation strategy and approach.
• Understanding clients requirement. Strategising and explaining the usability, design, redesign, content and conversion of the companies website.
• Evaluating and analysing market, market conditions and competitor data for the client.
• Other Key Areas includes -
• Business Development │Key Account Management | Project Management | General Management │ Team Leadership │ Sales Initiatives │ Marketing and Promotions │ Problem Solving
• Our approach to B2B Lead Generation for Marketing Manager incorporates:
• Company Profile Building
• Market Research
• Demand Generation
• Prospect Identification
• Direct Marketing
• Prospect Engagement
• Relationship Building
• Lead Generation

Jul 2013 – Aug 2013 · 1 mo · Gurgaon, India

• Campaign designing, Product designing assistance, Social Media Marketing, B2B business development assistance & Operational assistance.

Nov 2011 – Jul 2012 · 8 mos · Noida