Jun 2021 – Sep 2022 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Innovation Lead & Stakeholder Management
• Identifying white spaces and owning new category creation and developing new products and optimising on omni-channel approach
• Liasoning with Internal (cross-functional) & External Stakeholders to ensure timely execution during product development journey
• Developing new product categories for both D2C & Offline channels contributing to the overall product mix
• Owning the P&L for new innovation categories and tracking 30-60-90 day journey ensuring product market fit & standardisation of production processes
• Deriving consumer insights to execute multiple growth levers along with the leadership team to align product positioning & penetration amongst a broader audience
• Managing multiple innovation/strategic projects for the CEO office focussing on growth of the brand

Jul 2019 – Jun 2021 · 1 yr 11 mos · Mumbai Metropolitan Region

• Product Development & Standardization :
• Jowar Puffs (Y-2018)
• Product Standardization
• Recipe Replication
• Extrusion & Seasoning Process
• New Products (Y-2020)
• Building new product portfolio in existing brand guidelines from consumer insights
• Nutritional profiling of the new products
• Developing products under the umbrella of the existing distribution network to ease the unit economics & optimizing the gross margins to bring sustainability at the development stage
• Taking multiple objective-based trials to aim perfection and standard output
• Liasioning with multiple vendors & sourcing standard raw material
• Developing packaging and ensuring suitable material for distribution
• Adapting design for various products in the range
• Ensuring customer feedbacks & incorporating them into the product during the launch stage, re-engineering at various intervals during the product journey
• Financial Operations & Human Capital Management:
• Maintaining the integrity of a payment schedule
• Ensuring optimal use of the funds
• Developing processes for Human Capital smooth functioning
• Managing human capital operations since 2018

Oct 2018 – Jun 2019 · 8 mos · Mumbai Metropolitan Region

• Key Account Management:
• Modern Trade
• Enhancing brand visibility on various Modern Trade accounts (PAN India)
• Ensuring wider distribution through city-wise expansion with minimal onboarding investments
• Carrying out multiple sampling drives and executing unique BTL solutions for organic M-O-M sales growth
• Objective and target-oriented Promoter Management at various touchpoints
• E-commerce
• Enrolling into Launchpad Programs for the brand
• Activating new e-commerce platforms like Big Basket, Milkbasket, Qtrove, etc.
• Partnering with other e-commerce brands for cross-sampling and tapping into narrow-cohort via strategic curation
• Amazon growth hacking and running daily ads operations along with multiple daily operations to bring the brand performance to Advanced Level (Earning Buy Box, Reviews, Sales Growth, Brand Store Development, EBC Curation)

Jul 2018 – Oct 2018 · 3 mos · Mumbai Metropolitan Region

• Social Media & Influencer Marketing:
• Content Creation for Instagram & Website
• Soft Launches for New Products
• Developing a community of 1500+ influencers in various categories
• Curating influencer marketing for strategic events and product launch
• Events:
• Engaging with consumers at Live Events and taking care of end-to-end user experience
• Tapping into new consumers, gathering product insights to incorporate in Product Development & Standardization