Mar 2017 – Feb 2018 · 11 mos · Mumbai Area, India

• I helped Genext Students, an award winning and innovative edutech startup, to craft their brand positioning. I also worked with the team to implement the positioning through all touch points - tutor training, parent workshops, call center scripting and App UI/UX development. The assignment requires a hands-on approach to bringing consumer insight and brand positioning to life for the Genext team, thus creating an actionable solution for the company.

Feb 2016 – Oct 2016 · 8 mos · Mumbai Area, India

• A branding and digital strategy project with Rushabh Marketing, one of the largest and most well established loan consultant agencies in Mumbai. The scope of work involved creating a holistic digital marketing strategy to increase leads on the website, driven by consumer insight and strong brand positioning.

Nov 2015 – Oct 2016 · 11 mos · Mumbai Area, India

• As an external consultant, I worked with the digital research team at Flamingo on projects spanning HCD (Human Centric Design), user testing, and research on content consumption in social media.

Jan 2015 – Jun 2015 · 5 mos · Mumbai Area, India

• I worked with NBW Tech to design the Mumbai International Airport App for GVK - the very first app developed for an Indian airport. We worked with cutting edge technologies including ATLAS indoor navigation and beacons for marketing initiatives and push notifications. My job included supervision of design, UX and liason between the client and our back end tech team, which was largely overseas.

Jan 2014 – Oct 2018 · 4 yrs 9 mos · Mumbai Area, India

• Responsible for the digital brand strategy of Anant Cloud Platform. Defining how the Anant Brand will be positioned in communication. Gathering competitive insight to inform the content and social media strategy and guiding the team towards measurable communication outcomes.

Jul 2012 – Present · 13 yrs 8 mos · Mumbai Area, India

• Bright Angles is a consumer insight led firm creating brand strategy for our clients.
• We use actionable consumer insight to create holistic brand and marketing strategies for your business. Bright Angles was born out of our passion for technology, our curiosity about people and our desire to do what we love for a living. View our profile at www.brightangles.in

Nov 2011 – Jul 2012 · 8 mos · Mumbai Area, India

• Consultant tasked with implementation of branding, positioning strategy and brand identity design for BookMyShow, India's leading entertainment e-ticketing portal. The scope of the project included an extensive qualitative consumer research, user experience testing and a brand definition workshop with the extended team.

Aug 2010 – Apr 2011 · 8 mos

• I worked on innovation projects for OTC brands of Piramal Healthcare. The scope of my responsibilities included prototype research, portfolio and positioning strategy for brands and communication insight generation

Oct 2008 – Jan 2010 · 1 yr 3 mos

• Project Manager handling strategic marketing projects in sectors spanning FMCG, healthcare, financial services and retail. The projects involved use of several tools including consumer research, insight mining, semiotics, workshops and proprietary branding models.

Oct 2004 – Oct 2008 · 4 yrs

• My primary responsibility was for Brand Lux, which gave me an opportunity to understand the beauty category from the perspective of Indian consumers and contrast it with beauty perceptions in other Asian markets. I was responsible for the creation of advertising and brand activation plans in the FMCG and financial space. Exposed to Unilever Innovation Funnel, with experience of working on both Regional and local brand teams.

Mar 2004 – Oct 2004 · 7 mos

• My first stint as an account planner was at Lowe. I worked as the Account Planner for Wheel, HUL's largest and most successful detergent brand in India. This position gave me a good understanding of the small town and rural markets in India. It also gave me an opportunity to map the emerging mindset of the modern middle class Indian consumer.

Mar 2002 – Mar 2004 · 2 yrs

• I took a 2 year break to explore my creative side and complete a novel; a personal passion which I never had time for while I was working full time. During this period, I worked with a non-profit foundation to manage their healthcare initiatives. As the Marketing and PRO Officer at a multi-specialty hospital in Pune, I was in charge of corporate new business, customer satisfaction and donor management.

Jan 1999 – Jan 2002 · 3 yrs

• Group Head (Qualitative Research) with a team of 5 executives. The job profile included target-driven new business development, creation of thought leadership through testing new research methodologies and training of new recruits. I also held independent responsibility for supervising the execution of all research projects handled by my team.

Apr 1997 – Mar 1999 · 1 yr 11 mos · Bengaluru Area, India

• As a research executive in the qualitative department of MBL-RCG, I worked on implementing research projects through proposal writing, fieldwork set-up, moderation and presentation of findings.