Apr 2017 – Apr 2020 · 3 yrs · Bengaluru Area, India

• Working with a talented bunch of digital ad ops members. Shaping the way forward for Amazon's advertising.
• Create, build and deliver programs that eliminate barriers to advertiser success, drive ad campaign creation and advertiser success.
• Ensure that high potential advertisers reach their performance goals quickly and stay active and healthy.
• Work with technical account management, sales, development, and product teams to identify and solve issues blocking advertiser performance.
• Provide oversight and root cause analysis of issues affecting advertisers.
• Manage product or process improvement projects, resource management, and planning.
• Setting team’s KPIs, Goals, Mission & Vision, and conducting WBR with key stakeholders.
• Define and assess team performance against business objectives.
• To understand the overall business over a period of time wr.t. operations perspective and increase the adoption rate.
• Worked on the overall lifecycle of campaigns from pre & post-sales strategies like real-time media Optimizations across various media channels, Campaign booking & forecasting,  Reporting, Media planning, Pitch Decks for AEs, etc.
• Liaise with Amazon global and managers to discuss work queue and team performance.
• Lead ad-hoc projects to improve processes and maintain ad serving capabilities
• Experience in setting up, transition, and scale-up processes across functions and regions  (EU5, US, India)

May 2016 – Apr 2017 · 11 mos · Bengaluru Area, India

• Worked at the strategic end of Ad Operations for LinkedIn India. Scaling Digital Advertising solutions to meet organizational requirements.
• Some Key areas of focus
• Managing & Leading ~20 members enthusiastic team
• Transitioning Advertising operations from North America
• Scaling process centralization and standardization
• Automating manual tasks to reduce workload, ergo saving project costs and increasing productivity
• Implementing process metrics to measure team excellence & productivity
• Working with third party vendor (Paragon) to ensure 24 hour support model for NA region
• Implementing QA process to measure accuracy
• Conducting process training/coaching sessions
• Onshore stakeholder management
• Recruiting right candidates to fit our team culture
• Mentoring to groom potential leads
• Headcount forecasting

Jan 2014 – Apr 2016 · 2 yrs 3 mos · Hyderabad, Telangana, India

• Worked onsite @Google India - DFP for HCLs offshore program, AdSense ,AdWords, AdExchange, Google analytics.
• JavaScript, HTML, Css.
• SME in DFP Mobile Adserving and help Clients for any mobile web/app related queries. Resolve complex technical concepts like Ad serving, Audience Segments, Conversion tracking, Activity tracking, Tagging issues, Discrepancies/Reports, Rich Media, Mobile ad serving issues, Impressions/clicks tracking related issues,Third-party/Custom tagging, UI related problems etc.

Jun 2013 – Jan 2014 · 7 mos · Hyderabad Area, India

• Industrial Application and infrastructure support!
• Platforms worked upon: Linux, Windows Server 2012, Unix, Zos.
• Tools worked with: IBM-Maximo Asset Management tool, Lotus Domino, Putty, IBM Mainframe Z.
• (Open)