Nishant Yadav

Business Development Executive

North Delhi, Delhi, India9 yrs 3 mos experience

Most Likely To Switch

Key Highlights

9+ years of experience in e-commerce and FMCG.
Led category growth at Meesho, Google, and Paytm.
Expert in growth strategy and brand partnerships.

Stackforce AI infers this person is a seasoned e-commerce strategist with expertise in category management and brand partnerships.

Contact

Skills

Core Skills

Growth StrategyCategory ManagementMerchant StrategyBusiness DevelopmentStartup DevelopmentBrand ManagementSales StrategyTeam Management

Other Skills

Project ManagementStrategic PartnershipsOperational PlanningNegotiationDigital Advertising SalesSales ManagementTeam LeadershipAnalytical SkillsOperations ManagementEarly-Stage StartupsBusiness Strategy

About

With 9 years+ of experience scaling category businesses across e-commerce,FMCG and Electronics. I've built and grown categories at Meesho, simsim, Google (YouTube Shopping) and Paytm — spanning GMV growth, brand partnerships, GTM, and category profitability. My work sits at the intersection of growth strategy, brand ecosystems, and P&L ownership — driving sustainable scale across both startup and large-platform environments. Currently leading BPC and Baby Care at Meesho, focused on building profitable, long-term category growth models.

Experience

9 yrs 3 mos

Total Experience

1 yr 10 mos

Average Tenure

1 yr 11 mos

Current Experience

Meesho

2 roles

Senior Business Manager

Promoted

Jul 2025 – Present · 9 mos

Leading BPC and Baby Care categories at Meesho Mall — driving PMF through exclusives strategy, onboarding marquee FMCG brands including HUL, P&G, Loreal and Nivea, and building a profitable, scalable category growth model.

Project ManagementStrategic PartnershipsOperational PlanningGrowth StrategyCategory Management

Business Manager

Apr 2024 – Jun 2025 · 1 yr 2 mos

Scaled Personal Care category on Meesho via assortment strategy tailored to Tier 2+ markets driving sustainable category growth.

Category ManagementGrowth Strategy

Google

Strategy And Operations

Aug 2021 – Sep 2023 · 2 yrs 1 mo · India · On-site

As a member of the Global Strategy and Operations (S&O) team, my focus was on developing merchant strategy for YouTube Shopping and establishing strong business relationships with priority brands to drive Gross Merchandise Volume (GMV).

Project ManagementStrategic PartnershipsMerchant StrategyBusiness Development

Simsim

Category Lead

Oct 2019 – Aug 2021 · 1 yr 10 mos · Delhi Area, India

Joined as one of the initial 25 team members for a Series A funded startup, serving as a core team member in pioneering the development of video e-commerce in India. Established and developed the electronics category from the ground up and elevated it to be the second largest category for the platform. The startup was subsequently acquired by Google.

NegotiationBusiness DevelopmentCategory ManagementStartup Development