Manal Lande

Co-Founder

Kalyan, Maharashtra, India2 yrs 10 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Expert in performance marketing and content strategy.
  • Proven track record in driving measurable growth.
  • Strong leadership in managing diverse teams.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in performance marketing and content strategy.

Contact

Skills

Core Skills

Social Media MarketingContent StrategyDigital MarketingCustomer ServiceProject ManagementBusiness ManagementBusiness Development

Other Skills

AIAccount ManagementAdministrationAgile MethodologiesAnalyst RelationsAnalytical SkillsAnalyticsArtificial Intelligence for BusinessBusiness CommunicationsBusiness PlanningBusiness ProcessC++Cash CollectionCash FlowCash Handling

About

I’ve always believed that every brand has a story, some just haven’t learned how to tell it yet. My work in digital marketing began with a simple fascination: how a single piece of content can change the way people see a brand. That curiosity grew into a career built across India and the UK, where I learned to blend creativity with structure, intuition with analytics, and vision with execution. Today, as a Social Media Manager at BAAP, I turn ideas into impact. I build content systems that don’t just look good; they move people, spark engagement, and drive measurable growth. Whether it’s a viral hook, a strong narrative, or a strategically planned content calendar, I focus on storytelling that feels real and results that stand up to numbers. Alongside this, I run GrowTrio, where I help brands scale through performance marketing, ads, and content strategies designed for long-term growth, not just quick wins. Over the years, I’ve learned that digital marketing isn’t just campaigns and dashboards. It’s psychology. It’s timing. It’s emotion. And most importantly, it’s connection. What I bring: • 📊 Performance marketing rooted in data, not guesswork • ✍️ Story-led content & copywriting that people actually want to read • 📅 Agile execution that keeps teams aligned and momentum strong • 🤝 Clear communication that turns stakeholders into collaborators I’m driven by one goal: To build brands that people remember, connect with, and come back to.

Experience

2 yrs 10 mos
Total Experience
1 yr 2 mos
Average Tenure
6 mos
Current Experience

The baap company

Social Media Manager

Dec 2025Present · 6 mos · Sangamner, Maharashtra, India · On-site

  • Leading social media strategy, content direction, and brand positioning for BAAP and all sub-brands
  • Designing high-performance content calendars across Instagram, LinkedIn, and YouTube
  • Creating story-driven hooks, campaigns, and viral content formats that increase engagement and audience growth
  • Developing scripts, captions, storytelling concepts, and platform-first ideas for high-impact content
  • Managing paid ads, funnels, and analytics dashboards to optimise performance
  • Leading a team of 7–8 members across design, editing, content, and strategy
  • Coordinating with design, video, and client teams for smooth end-to-end execution
  • Building and managing WordPress websites for clients under BAAP
  • Handling client communication, deal closures, requirement gathering, and delivery tracking
  • Monitoring team performance, ensuring quality, deadlines, and consistent brand output
Customer Relationship Management (CRM)Search Engine Optimization (SEO)Analytical SkillsBusiness DevelopmentSocial Media MarketingContent Strategy

Growthtrio

Founder

May 2025Present · 1 yr 1 mo · Mumbai, Maharashtra, India · Remote

  • Founded and lead GrowTrio, a performance marketing agency helping businesses grow through content, social media, and paid ads
  • Led Google Ads, Meta Ads, and AdSense campaigns across diverse client portfolios
  • Developed content calendars, ad creatives, and growth funnels with measurable KPIs
  • Delivered 360° brand strategy including design, copywriting, and engagement planning
  • Built client relationships and executed projects using agile delivery workflows
Search Engine Optimization (SEO)Web DesignDigital MarketingOperations ManagementSocial Media MarketingContent Strategy+3

Admiral slots

Customer Service Supervisor

Feb 2025Aug 2025 · 6 mos · Nottingham, England, United Kingdom · On-site

  • In my role at Admiral Slots, I was responsible for overseeing daily operations and ensuring compliance with industry standards. I led a dedicated team in a fast-paced environment, resolving customer escalations and managing cash transactions. My efforts in promoting responsible gaming contributed to a safer atmosphere, enhancing the overall customer experience.
Conflict ResolutionLeadershipInterpersonal SkillsDecision-MakingEasily AdaptableCustomer Service

Primark

Retail Sales Assistant

Mar 2024Jan 2025 · 10 mos · Coventry, England, United Kingdom · On-site

  • In my role at Primark, I provided friendly and efficient customer service while managing cash transactions and assisting with stock replenishment. My ability to maintain a well-organised sales floor contributed to an enhanced shopping experience for customers. I developed strong interpersonal and problem-solving skills, which were essential in a high-traffic retail environment.
TeamworkCommunicationPoint of Sale (POS) SystemsTime ManagementCustomer Service

Devrel as service

Digital Marketing Project Lead

Feb 2024Apr 2025 · 1 yr 2 mos · Mumbai, Maharashtra, India · Remote

  • Led lead-generation campaigns for a SaaS product, enhancing MQL-to-SQL conversion rates by 25%.
  • Managed Agile and SCRUM processes, including sprint planning and risk tracking, to ensure project success.
  • Fostered cross-team collaboration among marketing, design, and tech teams to achieve KPIs and meet deadlines.
  • Developed data dashboards using Google Analytics and Excel to inform strategy and provide insights to leadership.
Agile MethodologiesProject PlanningMicrosoft ProjectProcess Improvement ProjectsScrumRemote Team Management+1

Marks and spencer

Customer Assistant

Nov 2023Jan 2024 · 2 mos · Kingston Upon Thames, England, United Kingdom · On-site

  • In my role at Marks and Spencer, I focused on delivering exceptional customer service and optimizing store operations. By advising customers on product choices, I significantly increased upsell rates and customer satisfaction. I also maintained high inventory levels and improved checkout efficiency, contributing to a seamless shopping experience.
Purchase RecommendationsCustomer Service RepresentativesCustomer EngagementBusiness ProcessUpsellingCustomer Service

Keep up

Business Development Intern

Apr 2022Jul 2022 · 3 mos · Mumbai, Maharashtra, India · Remote

  • Assisted lead generation and client outreach to support strategic market expansion.
  • Researched 50+ potential clients and optimised CRM data to streamline client engagement.
  • Contributed to LinkedIn outreach, cold email campaigns, and pitch deck creation.
  • Collaborated on market entry strategy, targeting growth in the digital domain.
Customer Relationship Management (CRM)People ManagementAnalyst RelationsProject ManagementOperations ManagementIT Business Analysis+3

Saiannu kitchen

Business Manager

Jul 2021Sep 2022 · 1 yr 2 mos · Kalyan, Maharashtra, India · On-site

  • I played a pivotal role in enhancing financial and operational strategies at Saiannu Kitchen, achieving notable results.
  • Developed and implemented cost-control strategies, resulting in a 15% decrease in operating expenses.
  • Secured vendor contracts with savings of up to 10% through effective negotiations.
  • Conducted performance reviews that contributed to a 20% boost in overall operational efficiency.
Problem SolvingAccount ManagementBusiness DevelopmentVendor ManagementFacilitationLeadership+11

Sigmaflux

Digital Marketing Intern

May 2018Mar 2022 · 3 yrs 10 mos · Mumbai, Maharashtra, India · Hybrid

  • Leveraged market insights to boost campaign efficiency and brand visibility.
  • Boosted targeting accuracy by 15% through data-driven analysis of customer behaviour and trends.
  • Implemented ROI-focused strategies, increasing marketing returns by 20%.
  • Adapted to emerging digital trends to keep campaigns relevant and effective.
Web DesignWeb Content WritingSocial MediaWeb ServicesSearch Engine Optimization (SEO)Analytical Skills+5

Education

Coventry University

Master of Science - MS — Engineering management

Jan 2023Jan 2024

Datta Meghe College of Engineering CIDCO Sector III Airoli Navi Mumbai 400 708

Bachelor's degree — Computer Science

Jul 2016Jul 2022

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