Apr 2024 – Jul 2025 · 1 yr 3 mos · Noida, Uttar Pradesh, India

• 1. Driving Subscriptions Revenue for ET & TOI. Delivered Cross-Platform Subscriptions Engine for B2C/B2B subscriptions covering 14 platforms and channels. The engine serves 3 TIL businesses - TOI+ , ET Prime and B2B verticals generating 60% of business GTV.
• 2. Ideated & launched the Daily ETPrime investment advisory platform - Stock Talk - with 1M attendees.
• 3. Enabled cross border international payments from EU(under GDPR) & California(CCPA) with data privacy guidelines, adding incremental $6M in annualised revenue in FY24-25.
• 4. Spearheading new revenue stream in form of co-branded sponsored listing across ET Prime platforms, contributing to 10% in ad revenue.
• 5. Leading user research and user surveys for new product development for ET Prime and TOI+.
• 6. Driving Retention Strategy & Arresting churn for ET Prime and TOI+ through A/B experiments.
• 7. Automated invoicing and settlements for payments and fraud detection.
• 8. Launched contextual paywalling and acquisition journey across platform improving conversion funnel by 54% overall.

Apr 2022 – Mar 2024 · 1 yr 11 mos · Noida, Uttar Pradesh, India

• 1. Setup cross platform subscriptions & payments engine for ET Prime and TOI+. Enhanced subscriptions with upgrades/downgrades, renewals, cross-sell, referrals, gifting, cashbacks and recurring and nonrecurring discounts etc. use cases.
• 2. Driving complete payments strategy & delivered seamless payment journeys across platforms - Web, mWeb, Apps - Android and iOS for 14+ channels and platforms. Benchmarked success rates for subscription transactions - ET Prime and TOI+ delivering industry best 68% auto-renewal rates.
• 3. Revamped payments offerings with bank offers, free trials, subscription remandates ,seamless refunds, payment gateway orchestration.
• 4. Re-launched RBI guidelines compliant recurring payments on subscriptions. Implemented card tokenisation and e-mandates for auto-renewals.Automated Invoicing & Settlements.
• 5. Conducted user research & surveys for finding actionable insights and create experiments for conversion growth and improve retention
• 6. Created Group subscriptions enhancement - onboarding 100+ universities and corporates partners in FY23-24.

Oct 2020 – Mar 2022 · 1 yr 5 mos · Noida, Uttar Pradesh, India

• 1.Optimised conversion funnel via automated user retargeting through online and offline nudges,Emails & Notifications , reduced drop offs by 20%.
• 2.Launched and managed subscription marketing campaigns to drive discovery adding 10k paid users MoM.
• 3.Enhanced payment stack of ET Prime, delivered a suite of payment APIs for online and offline checkout flows for cross merchant payments.

Jun 2018 – Sep 2020 · 2 yrs 3 mos · Gurugram, Haryana, India

• Launched CreditPlus – a credit score improvement assistance system across Web, Android and iOS.
• Conceptualised and launched Credit Health Report - an automated commentary on credit score factors
• Optimized customer journey through multivariate testing across platforms improving conversion rate by 25%.
• Recognised for scaling CreditPlus subscriptions during Covid pandemic period (FY 2020-21)

Apr 2017 – May 2018 · 1 yr 1 mo · Chennai Area, India

• 1. Managed online and offline customer journey for Credit Improvement Services (CIS) product. Launched 5+ critical features to drive conversion rate and improve customer satisfaction.
• 2. Optimised sales leads inflow (leads distribution and follow-up strategy) for digital channels and tele-calling teams resulting in 20% jump in conversion rate and improved account resolution time by 50%.
• 3. Awarded Coach of the Month for achieving record subscriptions milestones in January and February’ 2018.

Dec 2014 – Mar 2016 · 1 yr 3 mos · Bengaluru Area, India

Apr 2012 – Nov 2014 · 2 yrs 7 mos · Bengaluru Area, India

Aug 2011 – Mar 2012 · 7 mos · Bengaluru Area, India