Andrew Giessinger

CEO

San Diego, California, United States11 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 38% revenue growth at Sarah Averyt Real Estate.
Led performance marketing team to fivefold ROAS improvement.
Expert in scaling brands through innovative marketing strategies.

Stackforce AI infers this person is a strategic leader in Marketing and Business Development within the Real Estate and Veterinary Services sectors.

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Skills

Core Skills

Business StrategyMarketing StrategyPerformance MarketingBusiness Development ConsultancyStrategic Business Development

Other Skills

AdvertisingAverage Order Value OptimizationBusiness DevelopmentBusiness ExpansionBusiness Growth ConsultingCommunicationConversion OptimizationCustomer AcquisitionCustomer Lifetime Value OptimizationCustomer ServiceData CompilationData-Driven StrategiesDigital MarketingDirector levelEngagement Optimization

About

CEO of Apex Brands, redefining how advanced-stage and listed enterprises achieve exponential growth. We've mastered the art of customer acquisition, conversion optimization, and creative data-driven strategies, resulting in a track record of scaling brands to impressive revenue figures. Leading by example, my team and I have cultivated a robust network of high ROI influencers and affiliates, essential to our clients' success. During my directorship at Sarah Averyt Real Estate™, we realized a 38% surge in annual revenue and a 52% increase in lead generation, thanks to a finely-tuned performance marketing strategy. These experiences have honed my expertise in marketing strategy and business strategy, empowering me to drive Apex Brands forward with innovative solutions that ensure our clients not only meet but surpass their growth aspirations.

Experience

Sarah averyt real estate™

Multi-Channel Marketing Director

Oct 2016 – Dec 2017 · 1 yr 2 mos · Thousand Oaks, California, United States

In my tenure as Marketing Director, I orchestrated the comprehensive marketing strategy for Sarah Averyt Real Estate, focusing on enhancing the company’s growth and market presence. My responsibilities included managing and optimizing key performance indicators for the organic social media, performance marketing, and website development teams.
Key Achievements:
Led the performance marketing team to a substantial 38% increase in annual business revenue and a 52% growth in lead generation.
Developed and executed a grassroots social media strategy that escalated our followers by 240% and engagement by 500%, effectively converting viewers into clients.
Collaboration and Leadership:
Collaborated closely with the CEO and internal teams, aligning our marketing efforts with the company’s strategic objectives.
Challenges and Solutions:
Addressed inefficiencies in Google ad spending, working with the performance marketing team to refine budget allocation. This strategy magnified our Return On Ad Spend (ROAS) fivefold.
Unique Contributions:
My unique expertise in media buying and comprehensive marketing allowed me to broaden and diversify the company's lead generation channels, enhancing overall marketing efficacy.
Role Impact:
This role was pivotal in my professional journey, advancing my capabilities in strategic marketing management, multi-channel campaign execution, and effective team leadership. It provided a dynamic platform for applying my skills in real-world scenarios, significantly contributing to my career growth.

Performance MarketingSocial Media StrategyLead GenerationGoogle AdsMarketing Strategy

Apex brands

Chief Executive Officer

Jan 2016 – Present · 10 yrs 2 mos · San Diego, California, United States

Apex Brands is a business growth consulting company for advanced-stage & listed enterprises. We specialize in holistically scaling brands to multiple figures in revenue by implementing cutting-edge customer acquisition techniques, maximizing conversion rates, leveraging data-driven creative strategies, and building armies of high ROI influencers & affiliates. Our proprietary and custom systems reimagine the way that brands should be operated and inject a clear roadmap for growth into your business. Let us scale your brand with a comprehensive approach to growth.

Customer AcquisitionConversion OptimizationData-Driven StrategiesBusiness Growth ConsultingBusiness StrategyMarketing Strategy

National veterinary associates

Strategic Business Development Manager

Jan 2015 – Sep 2016 · 1 yr 8 mos · Agoura Hills, California

In my role at NVA, a global leader in veterinary services, I led the overhaul of our acquisition strategy, significantly contributing to the company's expansion. Key responsibilities included enhancing a data compilation system for global veterinary clinic assessments and establishing an outbound business development team. Utilizing Salesforce software was a daily practice to streamline our processes.
My efforts resulted in a remarkable 68% increase in annual acquisition rate and a 20% reduction in the average sales cycle, greatly surpassing growth targets. Collaborating closely with the business development research team and reporting to senior VPs, I ensured alignment with strategic goals and effective execution of initiatives.
My tenure at NVA was characterized by a blend of strategic acumen and efficiency, setting new standards in business development and fostering market leadership. This experience was pivotal in my professional growth, sharpening my strategic planning, leadership, and global market expansion skills.

Business DevelopmentSalesforce.comData CompilationMarket ExpansionBusiness Development ConsultancyStrategic Business Development