Jan 2023 – Oct 2025 · 2 yrs 9 mos · Gurugram, Haryana, India · Hybrid

• Owned insight-led campaigns for 55+ brands like Bio Oil, Philips, Pedigree, Indulekha, CureSkin, Saffola & led community-centric GTM strategies for 12 new launches like Veet Pure, Saridon Woman, Parachute Advansed, Huggies Natural Soft, Dove Curly range, Vim Shudham for bespoke insight & content led solutions, delivering high-impact campaigns
• Spearheaded the identification of actionable business spaces of consumer brands to create campaign concepts driven by conversational insights generating INR 40 Lacs monthly and retaining 90% accounts annually
• Led the analysis of 1M+ conversational data points per month to drive deep insights for consumer motivations & behaviours and optimize omnichannel strategies, leading to ~2x improvement across engagement, conversions, and ROI of top 10 brands handled
• Consistently monitor industry trends in FMCG, personal care, grooming & wellness categories and conducted competitor mapping, category audits and persona analysis to craft category reports and provide rich-insights to consumer brands
• Championed voice-of-customer feedback loops into product refinement based on learnings from 18+ brand activations
• Led cross-functional communication across creative, operations, sales & community teams to ensure consistent project success

May 2021 – Jan 2023 · 1 yr 8 mos · Remote

• Conceptualize branding & content marketing solutions for Academic Societies, Publishers, & research-based Government Bodies & Universities while operating as a lead point of contact & key advisor to new & existing clients
• Devise & direct digital outreach strategies to achieve marketing objectives for 35+ organizations such as Elsevier, Springer Nature, Principal Scientific Adviser to the Government of India, University of Tokyo, American Chemical Society, etc.
• Identify & build business opportunities worth $60,000 in revenue from new clientele through strategic consultancy
• Foster excellent relationships with existing clientele, improved retention & upselling business worth $55,000
• Spearhead cross-functional teams to improve the capabilities of Cactus Communications by venturing into new markets for opportunities & building innovative marketing solutions

Apr 2020 – Jun 2020 · 2 mos · Delhi, India

• Formulated campaign ideation plans and strategy using customer insights and design thinking.
• Conducted primary and secondary research for consumer search behavior.
• Composed ATL and BTL Communication strategies for brand communication and outreach.

May 2018 – Jun 2019 · 1 yr 1 mo · Okhla, Delhi, India

Jul 2016 – Jan 2017 · 6 mos

May 2015 – Jun 2015 · 1 mo

• Understanding marketing techniques.
• Studying consumer mind frame and behavior.
• Understanding salesman point of view.