Ashi Arya

Co-Founder

India3 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Increased lead conversions by 38% through optimized workflows.
Scaled community from 0 to 900+ members, boosting visibility.
Generated ₹4,00,000+ in monthly revenue through sales optimization.

Stackforce AI infers this person is a SaaS Sales Operations expert with a strong focus on growth and community building.

Contact

ashi12arya@gmail.com LinkedIn

Skills

Core Skills

Sales OperationsBusiness Development

Other Skills

CRM setup and optimisationCanvaCommunity OutreachCorporate CommunicationsCustomer RetentionData EntryData ManagementEvent operationsGTM planningLead qualificationMicrosoft ExcelOperations ManagementOutbound MarketingSocial Media MarketingTeam Management

About

I’m Ashi Arya, bringing 3+ years of experience in Sales Operations, Strategy, and Growth across fast-paced SaaS and startup environments. Currently Sales and Operations Head at a YC-backed company, BusinessOnBot. I work closely with founders to drive GTM planning, streamline CRM processes, and execute campaigns that convert. From scaling national growth projects to improving lead conversions by 38% and reducing funnel drop-offs by 45%, I’ve consistently delivered impact across functions. I’ve built lead scoring systems, managed cross-functional pods, and even led partner initiatives and events across 5+ cities. I've also owned lead operations, from capturing and organizing leads to optimizing them based on ICP, smoothing the entire sales funnel for better conversion and velocity. I enjoy the chaos of building, whether it's setting up dashboards, creating onboarding playbooks, or scaling a founder’s community from 0 to 900+ members. With a strong bias for execution and a background in entrepreneurial ventures, I thrive in roles where ownership, adaptability, and sharp problem-solving matter.

Experience

Businessonbot

3 roles

Sales Operation Lead

Promoted

Dec 2023 – Present · 2 yrs 3 mos

► Led and executed end-to-end sales operations for a Y-Combinator–backed SaaS platform, helping 600+ D2C brands grow using AI-powered WhatsApp, Instagram, and Email automation.
► Handled lead qualification, CRM setup and optimisation (HubSpot, Freshsales), and built processes to improve lead handling and team efficiency.
► Worked directly with founders and GTM teams to design outreach workflows, increasing lead conversion by 38% and reducing drop-offs by 45%.
► Independently managed integrations, partner programs, and event operations, including the groD2C community of 900+ D2C Founders, which boosted brand visibility and generated a 55% rise in inbound leads.
► Managed all pre-sales and sales operations, generating ₹4,00,000+ in monthly revenue by optimising the sales pipeline and converting high-value brands.
► Led and mentored a team of 15 members, ensuring alignment across sales, marketing, and operations.
► Oversaw onboarding, integration, and setup processes for new clients, and handled cross-team and client escalations to ensure smooth delivery and satisfaction.

Sales OperationsCRM setup and optimisationLead qualificationGTM planningEvent operationsBusiness Development

Business Development Executive

Jun 2022 – Dec 2023 · 1 yr 6 mos

Business Development Intern

Mar 2022 – May 2022 · 2 mos

BusinessOnBot helps D2C businesses with sales and user acquisition tools on WhatsApp. This is done via proprietary attribution based marketing tools and creation of WhatsApp stores with vernacular language support.
Proactive inbound calling efforts utilising numerous business research tools and relationships.
Relationship management. Effective team working.

Break the code - company

Business Development Intern

Jan 2022 – Feb 2022 · 1 mo

Pitch services to prospective clients. Resolve queries regarding services and processes. Collect feedback. Research and analyse data to identify and define audiences. Promotional activities.
(Generating revenue for the company.)

Mentorboxx

Community Influencer

Jan 2022 – Jan 2022 · 0 mo · India

At MentorBoxx the aim is to bridge the gap between universities & industries. Curated programs for students to regularly interact with the right company experts, work on live industry projects and get them to work in organizations. Different branding & marketing activities through digital marketing content.